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COLGATE MINERAL WATER
Subject Group Members
Sales Management
MMM : 2ND YR – IV SEM
Prashant Mahamulkar – Roll no 19
Rajendra Sagare – Roll no 30
Avinash Ansurkar – Roll no 04
Mineral water is water from a mineral spring containing various minerals such as salts & sulphur compounds
No health – No growth
Life is water – Water is life
Product
Bisleri
Himalayan
Kinley
Aquafina
Bailley
Competitors
Market share
Estimated at Rs 8,000cr(source: Times of India, Indian business study)
Expected at Rs 10000 cr in 2013Growing at a CAGR (Compound Annual Growth Rate)of 19%
BISL
ERI
HIMAL
AYAN
KINLE
Y
AQUAF
INA
BAILLE
Y
OTHER
S0
10
20
30
40
Market Share%
Rs.
BISL
ERI
HIMAL
AYAN
KINLE
Y
AQUAF
INA
BAILEY
OTHER
S05
1015202530
Price per ltr
Price offering attractive to woo Market.
Retail Price Rs.14
Price
ITEM Rs.
Cap cost 0.25
Bottle cost 1.50 - 2.50
Treatment Cost 0.10 - 025
Lable cost .15-.25
Packing Cost 0.5
Transporatation cost 0.1 - 0.25
other (mis) cost 0.25
Total 10
Plant & facility North & west
Regional offices Delhi Mumbai Bangalore Kolkata
Place
SegmentFor all people seeking hygienic drinking water
Target GroupAll age groups
PositioningSafe , Pure & Hygienic water
STP
Safe & Hygienic
goes with purification process
USP
Organization structure
CEO
COUNTRY HEAD
BUSINESS HEAD
NATIONAL SALES
MANAGER
REGIONAL MANAGERS/ E /N / W
AREA SALES MANAGER
SALES CONSULTANT
Sales Target (Regional) yearly
Region Sales in Cr Revenue in Cr
North 9 units Rs.126
West 17 units Rs. 238
East 8 units Rs. 112
south 16 units Rs. 224
Sales Target
Sales forecast
year 2013 year 2014 year 2015
Sales 550 700 750
Promotion 90 100 110
overhead 85 95 120
100
300
500
700
900
1100
Sales (target) Rs in cr
Rs in c
r
