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Andreas Ladich Head of Marketing, Flughafen Wien AG @clemenskirner | #AWE2016 Common AR prototype for more service at the airport Clemens Kirner Owner & Founder, Insider Navigation

Clemens Kirner (CEO, innovation.rocks), Andreas Ladich (Vienna Airport) Vienna Airport and Insider Navigation – Innovation project: Augmented Reality Indoor Navigation Demo

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Andreas LadichHead of Marketing, Flughafen Wien AG

@clemenskirner | #AWE2016

Common AR prototype for more service at the airportwww.insidernavigation.com

Clemens KirnerOwner & Founder, Insider Navigation

Vienna airport- Some figures / 4 stars airport- Service WM / challenge

Cooperation Vienna airport Insider navigation- Technology- Common project- Conclusion2Agenda

Vienna Airport

4Vienna Airport - Facts

22.5 million passengers in 2015

70 shops at the airport

30 restaurants & cafs

20,000 employees on site

260 companies on site5Vienna Airport - Facts

Free WiFi since 2004

Two internet connections 3 Gbit/sec Currently approx. 30.000 users/day

Up to 5.000 users at the same time

The percentage of mobile devices is 84.2%

6Vienna Airport - Infrastructure

7

*Awarded by Skytrax, an international air transport rating organisation, evaluating and advising upon Quality standards provided by Airlines and Airports across the world

Awarded in 2016 as a 4 Star-Airport*

Awarded in 2015 and 2016 with Best Airport Staff Europe*

Service WM a service initiative since 2014. Objective is to improve the service quality for passengers

Categories are e.g. ambiente, cleanliness, waiting time...8Vienna Airport Service Initiative

An important service topic is orientation/way finding

Users need information about their flight and their way through the airport

Peak day in 2015 approximately 80.000 passengers a challenge for the local infopoints

Our dream a navigation solution combined with flight information on the personal device 9Vienna Airport Service Initiative

Many tests with WiFi and beacon based systems

Poor results due to the size and specific shape of the building (several open levels above each other...)

Many beacons or WiFi hotspots would be necessary10Vienna Airport Indoor Navigation

We met in Berlin and shared the dream of AR-Navigation

Setting up a demo at the airport in 2014

Since 2015 joint demonstration project / implementation is ongoing / presentation in Q1 2017

13Vienna Airport AR Navigation

Danach kurze Vorstellung der INS technologien auf den FF Slides

CooperationVienna airportInsider Navigation

Needs mostly a lot of hardware

...plus a lot of walking in a building to measure the fingerprint...

...to at the end being able to triangulate a smartphone...

...to only get a rough idea where you are....and then your are stuck with a lot of hardware, radiation and maintenance costs.15Actual Indoor Positioning Solutions

No hardware just scan the building with a smartphone

Easy implementation process

Not only showing position but immediate direction

Not only indoor navigation but indoor experience

Making a personalized journey16How INS works

Product How does it work? Optical tracking!17

Initial technology partner was bought by a tech company

Had to start from 0 with a research partner

Overcoming a lot of problems in the process of scanningand operative use

Delay in project

But now:- final 100m meters of first full implementation- own IP for whole process- everything out of one hand flexible for special requirements- new and more efficient process18INS Problems and how it works now

Instead of a smartphone, a digital camera can be used now.Quicker process higher quality19Recording Pilot Area

Top viewSide viewFisheye20Recording

21Recording Video Example 2

360 view

electro scooter22Recording Vision

Parking- Find my parking space again after a 4 weeks holiday

Navigation- Navigate me to my gate, the toilet and other POIs- Tell me how long I need- Translate the signages to my language

Offers and Entertainment- Show me personalized offers- Interactive content23Use CasesOverview

Start (Prototype-App)Identificationg and Notification via Beacons

Parking lot number scan

Flights

Trains

Office space for rent

GPS Nav.

AR Logos24Start Parking GarageOverview

25Parking Garage - ScenarioMockup Welcome

Andreas liefet mgliche Ziele nach.Gate Info G04 einblenden.Parkhaus P04 einblenden.

26Parking Garage - ScenarioMockup Parking lot

Welche Lounge mchten Sie besuchen?

27App Design

Welche Lounge mchten Sie besuchen?

AR Nav.

WW

Info SignWrong way

RWRight way

2D Promotions (advertising, vouchers,)

2D Promotion Wall (voucher displays)

3D AR Watch

Information Counter

Baggage Wrapping

WW

RWLiquid,

Restart

WW

Check-In and Baggage Drop

WC

WC* Information, AUA Service Center, Security Check Service Center28Check-In and SecurityTerminal 3

2D Promotions (advertising, vouchers,)

2D Promotion Wall (voucher displays)3D AR Bag

3D AR Car

Destination Incl. personal travel informations

360 Panoramaof the Sky Lounge

SKY LOUNGEonly 29,50 EUR

WC

WC

* AUA Service Center, Tax Refund

Information Counter

Info Sign

AR Nav.29Departure AreaTerminal 3

30Shopping - Advertising SpaceCoupons / Vouchers for tenants

31Personalized JourneyAirport signs in your own language

32Shopping Advertising SpaceAdditional advertising space which was not possible before (due to fire exit)

Actual status of prototype Vienna Airport (VIE)

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Summary

Prototype close to being finished

AR even works for more complicated venues(compared to Beacon and Wifi)

Vienna airport not only gets navigation but

- better user experiences

- easier interaction and wayfinding

- new revenue stream through advertisingat shops and new 3D advertising

- more personalized journey (wayfinding signin your language, personalized time of arrival,personalized offers in future,)35Summary

@clemenskirner | #[email protected] keep in touch:

Thank you! Any Questions?Andreas Ladich & Clemens Kirner