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Andreas LadichHead of Marketing, Flughafen Wien AG
@clemenskirner | #AWE2016
Common AR prototype for more service at the airportwww.insidernavigation.com
Clemens KirnerOwner & Founder, Insider Navigation
Vienna airport- Some figures / 4 stars airport- Service WM / challenge
Cooperation Vienna airport Insider navigation- Technology- Common project- Conclusion2Agenda
Vienna Airport
4Vienna Airport - Facts
22.5 million passengers in 2015
70 shops at the airport
30 restaurants & cafs
20,000 employees on site
260 companies on site5Vienna Airport - Facts
Free WiFi since 2004
Two internet connections 3 Gbit/sec Currently approx. 30.000 users/day
Up to 5.000 users at the same time
The percentage of mobile devices is 84.2%
6Vienna Airport - Infrastructure
7
*Awarded by Skytrax, an international air transport rating organisation, evaluating and advising upon Quality standards provided by Airlines and Airports across the world
Awarded in 2016 as a 4 Star-Airport*
Awarded in 2015 and 2016 with Best Airport Staff Europe*
Service WM a service initiative since 2014. Objective is to improve the service quality for passengers
Categories are e.g. ambiente, cleanliness, waiting time...8Vienna Airport Service Initiative
An important service topic is orientation/way finding
Users need information about their flight and their way through the airport
Peak day in 2015 approximately 80.000 passengers a challenge for the local infopoints
Our dream a navigation solution combined with flight information on the personal device 9Vienna Airport Service Initiative
Many tests with WiFi and beacon based systems
Poor results due to the size and specific shape of the building (several open levels above each other...)
Many beacons or WiFi hotspots would be necessary10Vienna Airport Indoor Navigation
We met in Berlin and shared the dream of AR-Navigation
Setting up a demo at the airport in 2014
Since 2015 joint demonstration project / implementation is ongoing / presentation in Q1 2017
13Vienna Airport AR Navigation
Danach kurze Vorstellung der INS technologien auf den FF Slides
CooperationVienna airportInsider Navigation
Needs mostly a lot of hardware
...plus a lot of walking in a building to measure the fingerprint...
...to at the end being able to triangulate a smartphone...
...to only get a rough idea where you are....and then your are stuck with a lot of hardware, radiation and maintenance costs.15Actual Indoor Positioning Solutions
No hardware just scan the building with a smartphone
Easy implementation process
Not only showing position but immediate direction
Not only indoor navigation but indoor experience
Making a personalized journey16How INS works
Product How does it work? Optical tracking!17
Initial technology partner was bought by a tech company
Had to start from 0 with a research partner
Overcoming a lot of problems in the process of scanningand operative use
Delay in project
But now:- final 100m meters of first full implementation- own IP for whole process- everything out of one hand flexible for special requirements- new and more efficient process18INS Problems and how it works now
Instead of a smartphone, a digital camera can be used now.Quicker process higher quality19Recording Pilot Area
Top viewSide viewFisheye20Recording
21Recording Video Example 2
360 view
electro scooter22Recording Vision
Parking- Find my parking space again after a 4 weeks holiday
Navigation- Navigate me to my gate, the toilet and other POIs- Tell me how long I need- Translate the signages to my language
Offers and Entertainment- Show me personalized offers- Interactive content23Use CasesOverview
Start (Prototype-App)Identificationg and Notification via Beacons
Parking lot number scan
Flights
Trains
Office space for rent
GPS Nav.
AR Logos24Start Parking GarageOverview
25Parking Garage - ScenarioMockup Welcome
Andreas liefet mgliche Ziele nach.Gate Info G04 einblenden.Parkhaus P04 einblenden.
26Parking Garage - ScenarioMockup Parking lot
Welche Lounge mchten Sie besuchen?
27App Design
Welche Lounge mchten Sie besuchen?
AR Nav.
WW
Info SignWrong way
RWRight way
2D Promotions (advertising, vouchers,)
2D Promotion Wall (voucher displays)
3D AR Watch
Information Counter
Baggage Wrapping
WW
RWLiquid,
Restart
WW
Check-In and Baggage Drop
WC
WC* Information, AUA Service Center, Security Check Service Center28Check-In and SecurityTerminal 3
2D Promotions (advertising, vouchers,)
2D Promotion Wall (voucher displays)3D AR Bag
3D AR Car
Destination Incl. personal travel informations
360 Panoramaof the Sky Lounge
SKY LOUNGEonly 29,50 EUR
WC
WC
* AUA Service Center, Tax Refund
Information Counter
Info Sign
AR Nav.29Departure AreaTerminal 3
30Shopping - Advertising SpaceCoupons / Vouchers for tenants
31Personalized JourneyAirport signs in your own language
32Shopping Advertising SpaceAdditional advertising space which was not possible before (due to fire exit)
Actual status of prototype Vienna Airport (VIE)
33
Summary
Prototype close to being finished
AR even works for more complicated venues(compared to Beacon and Wifi)
Vienna airport not only gets navigation but
- better user experiences
- easier interaction and wayfinding
- new revenue stream through advertisingat shops and new 3D advertising
- more personalized journey (wayfinding signin your language, personalized time of arrival,personalized offers in future,)35Summary
@clemenskirner | #[email protected] keep in touch:
Thank you! Any Questions?Andreas Ladich & Clemens Kirner