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February 2015 Cisco Visual Networking Index (VNI) Update Global Mobile Data Traffic Forecast, 2014–2019 Gonzalo Valverde – Regional Sales Manager Argentina, Uruguay & Paraguay

Cisco® Visual Networking Índex™ y las predicciones para el tráfico de datos móviles entre 2014 y 2019

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February 2015

Cisco Visual Networking Index (VNI) Update Global Mobile Data Traffic Forecast, 2014–2019

Gonzalo Valverde – Regional Sales Manager Argentina, Uruguay & Paraguay

Cisco Visual Networking Index (VNI) Expanding the Scope of Cisco’s IP Thought Leadership

Cisco® VNI Forecast research is an ongoing initiative to predict global traffic growth. This study focuses on consumer and business mobile data traffic and its key drivers.

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Global Mobile Speed Data

Global Forecast Data

VNI

Global Mobile Data Traffic Drivers

More Mobile

Connections

More Mobile

Users

Faster Mobile

Speeds

More Mobile

Video

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

By 2019:

Mobile Momentum Metrics

2014 2019

7.4 Billion 11.5 Billion

2014 2019

1.7 Mbps 4.0 Mbps

2014 2019

4.3 Billion 5.2 Billion

2014 2019

55% of Traffic

72% of Traffic

Overview

By 2019, global mobile data traffic will reach an annual run rate of 292 exabytes per year, up from 30 exabytes in 2014 (nearly 10-fold growth).

292X More than all IP traffic generated in 2000

65 Trillion images (e.g., MMS or Instagram)

6 Trillion video clips (e.g., YouTube)

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Global Mobile Data Traffic Growth / Top-LineGlobal Mobile Data Traffic will Increase 10-Fold from 2014─2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

57% CAGR 2014–2019

0

5

10

15

20

25

30

2014 2015 2016 2017 2018 2019

10.8 EB

2.5 EB

10.7 EB

6.8 EB

4.2 EB

16.1 EB

24.3 EB

Exabytes

per Month

0

5

10

15

20

25

30

2014 2015 2016 2017 2018 2019

Latin America (LATAM)

Middle East and Africa (MEA)

Central and Eastern Europe (CEE)

Western Europe (WE)

North America (NA)

Asia Pacific (APAC)

Global Mobile Data Traffic Growth / RegionsMEA has the Highest Growth Rate (72%) from 2014–2019APAC will Generate 39% of all Mobile Data Traffic by 2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

57% CAGR 2014–2019

15.7%

39.1%

9.9%

12.5%

7.3%

14.4%Exabytes

per Month

8.4%

Average Mobile User (Cellular Traffic per Month)

2014 2019GLOBAL

Global MB per Month

BY REGION

North America

Western Europe

Latin America

Central & Eastern Europe

Middle East & Africa

585

1,893

916

431

466

627

353

4,406

11,029

5,808

3,181

3,954

8,299

3,746

Asia-Pacific

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Average Mobile User (Cellular Traffic per Month)Sample Global Usage

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

3 Hours of Video

10 Video Calls

3 Hours of Audio

4 App Downloads

30 Hours of Video

10 Video Calls

10 Hours of Audio

20 App Downloads

2014 2019585 MB Traffic/month

4.4 GB Traffic/month

Drivers

Global Mobile UsersFrom 4.3 Billion in 2014 to 5.2 Billion by 2019 at 4.3% CAGRGlobal Mobile Users Growing 4X Faster than Global Population

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014: 294 M

2019: 320 M

CAGR 1.7%

2014: 367 M

2019: 383 M

CAGR 0.8%

2014: 382 M

2019: 407 M

CAGR 1.3%

2014: 427 M

2019: 497 M

CAGR 3.1%

2014: 561 M

2019: 799 M

CAGR 7.3%

2014: 2,228 M

2019: 2,844 M

CAGR 5.0%

Global Mobile Device and ConnectionsFrom 7.4 Billion in 2014 to 11.5 Billion by 2019 at 9% CAGR

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014: 432 M

2019: 1,155 M

CAGR 21.7%

2014: 612 M

2019: 1,179 M

CAGR 14.0%

2014: 690 M

2019: 1,025 M

CAGR 8.2%

2014: 770 M

2019: 997 M

CAGR 5.3%

2014: 1,200 M

2019: 1,676 M

CAGR 6.9%

2014: 3,733 M

2019: 5,439 M

CAGR 7.8%

Global Mobile Speed GrowthAverage Mobile Speed Will Double from 1.7 Mbps (2014) to 3.9 Mbps (2019)

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2.27-fold Growth

2.8 to 6.4 Mbps

2.3-fold Growth

2.0 to 4.7 Mbps

2.27-fold Growth

1.6 to 3.7 Mbps

2.1-fold Growth

1.4 to 2.9 Mbps

3.6-fold Growth

0.6 to 2.1 Mbps

1.7-fold Growth

2.0 to 3.1 Mbps

Global Mobile Video TrafficBy 2019, Video Will Drive 72% of Mobile Traffic, Up from 55% in 2014

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

75% of traffic by 2019

54% CAGR

74% of traffic by 2019

56% CAGR

70% of traffic by 2019

83% CAGR

72% of traffic by 2019

69% CAGR

68% of traffic by 2019

84% CAGR

71% of traffic by 2019

67% CAGR

Global Mobile Data TrafficMobile Data Traffic will Increase Nearly 10-Fold from 2.5 EB/month in 2014 to 24.3 EB/month by 2019

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific

6.8-fold Growth

563 to 3,823 PB/mo

7.1-fold Growth

341 to 2,414 PB/mo

14.4-fold Growth

242 to 3,496 PB/mo

10.1-fold Growth

201 to 2,035 PB/mo

15.3-fold Growth

199 to 3,043 PB/mo

9.7-fold Growth

977 to 9,503 PB/mo

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Top Trends

VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

10 Tracking IPv6—Significant Global Mobile Adoption

Global Mobile Device Growth by TypeBy 2019, Smartphones Will Attain Largest Share to Reach Nearly 40%

0

2

4

6

8

10

12

2014 2015 2016 2017 2018 2019

Other Portable Devices (0.2%,0.2%) Tablets (1%,3%)

Laptops (3%,2%) M2M (7%,28%)

Smartphones (29%,40%) Non-Smartphones (61%,27%)

9% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Billions of

Devices

* Figures (n) refer to 2014, 2019 device share

Global Growth of Smart Mobile Devices & ConnectionsBy 2019, Smart Devices will Have 54% Share of Total Devices & Connections

9% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Billions of

Devices

0

2

4

6

8

10

12

14

2014 2015 2016 2017 2018 2019

Non-smart Devices and Connections

Smart Devices and Connections

54%49%

43%37%31%26%

46%

51%57%

63%69%

74%

* Smart devices are those having advanced multi-media/computing capabilities with a minimum of 3G connectivity.

Global Growth of Smart Mobile Devices & ConnectionsBy 2019, Smart Devices will Have 59% Share of Total Connections

7% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Billions of

Devices

0

2

4

6

8

10

12

2014 2015 2016 2017 2018 2019

Non-smart Devices and Connections

Smart Devices and Connections

59%52%

44%37%31%26%

41%

48%56%

63%69%

74%

* Smart devices are those having advanced multi-media/computing capabilities with a minimum of 3G connectivity.

*Excludes LPWA

Smart Devices & Connections SharePercent of Total Mobile Devices & Connections

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014 2019

Global

BY REGION

North America

Western Europe

Asia-Pacific

Central & Eastern Europe

Middle East & Africa

26%

72%

48%

20%

24%

18%

11%

59%

89%

78%

61%

56%

62%

41%

Latin America

*Excludes LPWA

Globally, in 2014, a smart device generated 22 timesmore traffic than a non-smart device.

* Smart devices are those having advanced multi-media/computing capabilities with a minimum of 3G connectivity.

Global Impact of Smart Devices & Connections on Mobile TrafficBy 2019, Smart Devices Will Have 97% Share of Traffic

0

5

10

15

20

25

30

2014 2015 2016 2017 2018 2019

Non-smart Traffic

Smart Traffic

97%

95%

94%

92%90%

88%12%

3%

5%

6%

8%

10%

57% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Exabytes

per Month

Smart Devices & Connections Traffic SharePercent of Total Mobile Devices & Connections Traffic

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014 2019

Global

BY REGION

North America

Western Europe

Asia-Pacific

Central & Eastern Europe

Middle East & Africa

88%

99%

95%

85%

86%

77%

78%

97%

100%

99%

98%

96%

96%

93%

Latin America

VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

10 Tracking IPv6—Significant Global Mobile Adoption

0.0

1.0

2.0

3.0

4.0

5.0

6.0

2014 2015 2016 2017 2018 2019

2G 3G 4G LPWA

Global Connections by Network Type2G, 3G, and 4G Technology Connection Share

44%

62%

32%

6%

26%

22%

45%

38%

15%

Billions of

Devices or

Connections

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2%

8%

*Includes M2M

Connections by Network TypeRegional Share by 2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2G 3G 4G LPWA

Global 21% 44% 26% 8%

BY REGION

Asia Pacific 23% 46% 26% 5%

Central and Eastern Europe 20% 51% 22% 7%

Latin America 23% 55% 21% 0.3%

Middle East and Africa 32% 54% 14% 0.2%

North America 5% 20% 42% 32%

Western Europe 15% 31% 38% 15%

*Includes M2M,

Includes LPWA

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

2014 2015 2016 2017 2018 2019

2G 3G 4G

Global Connections by Network Type2G, 3G, and 4G Technology Connection Share

48%

62%

31%

7%

31%

21%

45%

38%

17%

Billions of

Devices or

Connections

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

*Excludes M2M

0.0

0.2

0.4

0.6

0.8

1.0

1.2

2014 2015 2016 2017 2018 2019

2G 3G 4G LPWA

Global Connections by Network Type2G, 3G, and 4G Technology Connection Share – M2M

35%

67%

32%

1%

29%

23%42%

38%

7%

Billions of

Devices or

Connections

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

13%

13%

VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

10 Tracking IPv6—Significant Global Mobile Adoption

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

2014 2015 2016 2017 2018 2019

2G 3G 4G LPWA

67%

1%

Global M2M Connection GrowthGlobal M2M Connections will Grow 7-Fold from 2014-2019;By 2019, Nearly Half of Global M2M Connections Will Be 3G or Better

32%

35%

29%

23%

3.2 B

2.3 B

1.6 B

1.1 B0.7 B

0.5 B

* In 2014, 4G accounts for 1% and LPWA accounts for 0.2% of global mobile M2M connections.

45% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Billions

of M2M

Connections

13%

By 2019, M2M modules will be 28% of total global mobile devices and connections and will account for 5% (1.2 EBs/month) of mobile data traffic.

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

0

100

200

300

400

500

600

700

2014 2015 2016 2017 2018 2019

109 M

441 M

1.9%

Global Connected Wearable DevicesGlobal Connected Wearables will Grow 5-Fold from 2014-2019;By 2019, 7 Percent will Have Embedded Cellular Connectivity

578 M

236 M170 M

325 M

40% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Millions of

Connected

Wearables

% with

Embedded

Cellular

Connectivity

7.3%

0

100

200

300

400

500

600

700

2014 2015 2016 2017 2018 2019

Western Europe (18%,18%)

North America (30%,33%)

Middle East & Africa (4%,4%)

Latin America (6%,5%)

Central & Eastern Europe (8%,9%)

Asia Pacific (34%,32%)

441 M

109 M

Regional Connected Wearable DevicesNorth America Will Have the Largest Share by 2019

578 M

326 M

236 M

171 M

40% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Millions of

Connected

Wearables

* Figures (n) refer to 2014, 2019 regional wearable devices share

Wearable Device UsageWearable Camera Use Case Scenario (300 MB/Hour)

Only 2 hours of wearable

camera usage* can

generate more than the

average monthly traffic per

typical user in 2014.

*Assumes live streaming over a cellular network

15 33

61

106

175

277

2.0%

9.1%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

10.0%

0

50

100

150

200

250

300

2014 2015 2016 2017 2018 2019

Global Connected Wearable Devices TrafficGlobal Connected Wearables Traffic will Grow 18-Fold from 2014-2019

78% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Monthly

Traffic (PB)

% Embedded

Cellular

Traffic

0

50

100

150

200

250

300

2014 2015 2016 2017 2018 2019

Western Europe (10%,12%)

North America (37%,39%)

Middle East & Africa (2%,3%)

Latin America (2%,3%)

Central & Eastern Europe (5%,9%)

Asia Pacific (44%,34%)

Regional Connected Wearable Devices TrafficNorth America will Maintain the Largest Share

78% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Monthly

Traffic (PB)

* Figures (n) refer to 2014, 2019 regional wearable devices traffic share

VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

10 Tracking IPv6—Significant Global Mobile Adoption

0

5

10

15

20

25

30

2014 2015 2016 2017 2018 2019

Mobile File Sharing (1%,2%)

Mobile Audio (8%,7%)

Mobile Web/Data/VoIP (36%,19%)

Mobile Video (55%,72%)

Global Mobile Data Traffic Growth / AppsVideo to Exceed 72 Percent of Mobile Data Traffic by 2019

57% CAGR 2014–2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Exabytes

per Month

* Figures (n) refer to 2014 and 2019 mobile data traffic shares

81% 83% 85% 86% 88% 90%

19% 17% 15% 14% 12% 10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2014 2015 2016 2017 2018 2019

Mobile Non-Cloud Traffic

Mobile Cloud Traffic

Global Mobile Cloud TrafficCloud Accounted for 81% of Mobile Data Traffic in 2014Cloud will Account for 90% of Mobile Data Traffic by 2019

• IP Voice

• File Sharing

• File/App Downloading

• Video Streaming

• Audio Streaming

• Online Gaming

• Social Networking

• Web Browsing

• Online Storage

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Top Traffic Generating Smartphone AppsTop Traffic-Generating Mobile Apps

(Smartphone)

Facebook Social Media

YouTube Video Streaming

Browser Web Browsing

Netflix Video Streaming

Maps Utilities

Spotify Audio Streaming

Instagram Image Sharing

WhatsApp Communications

tinyCam Monitor Video Monitoring

SoundCloud Audio Streaming

Hulu Plus Video Streaming

Email Communications

Pandora Audio Streaming

Twitter Communications

Top Traffic-Generating WiFi Apps

(Smartphone)

Facebook Social Media

YouTube Video Streaming

Browser Web Browsing

Netflix Video Streaming

Instagram Image Sharing

WhatsApp Communications

Spotify Audio Streaming

Tumblr Social Media

Skype Communications

Dropbox Cloud File Storage

Email Communications

Skydrive Cloud File Storage

Viber Communications

Hulu Plus Video Streaming

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Top Traffic Generating Tablet AppsTop Traffic-Generating Mobile Apps

(Tablet)

YouTube Video Streaming

Browser Web Browsing

Facebook Social Media

4shared Social Media

TubeMate Video Downloading

Crunchyroll Video Streaming

TV 2 Sporten Video Streaming

Instagram Image Sharing

O2 TV Video Streaming

EA Games Online Gaming

Viber Communications

Maps Utilities

Ztory Publication

VPN Business Application

Top Traffic-Generating WiFi Apps

(Tablet)

YouTube Video Streaming

Netflix Video Streaming

Browser Web Browsing

Facebook Social Media

tinyCam Monitor Video Monitoring

Xfinity TV Player Video Streaming

Showtime Anytime Video Streaming

Twitch TV Video Streaming

VLC Video Player Video Streaming

Spotify Audio Streaming

TWCable TV Video Streaming

CANAL+ Video Streaming

TuneIN Radio Audio Streaming

NY Times Publication

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

10 Tracking IPv6—Significant Global Mobile Adoption

0

5

10

15

20

25

30

35

40

45

50

55

60

2014 2015 2016 2017 2018 2019

Cellular Traffic from Mobile Devices

Offload Traffic from Mobile Devices

Global Mobile Data Traffic Offload*54% of Mobile Traffic to be Offloaded by 201946% of Mobile Traffic Offloaded in 2014

46%

54%

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Exabytes

per Month

*Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2G 3G 4G

Mobile Traffic

Offload Traffic

Global Mobile Data Traffic and Offload Traffic, 20194G Devices Offload More Traffic Than 3G and 2G

57%46%

44%

56%54% 43%

Mobile and

Offload

Traffic from

Mobile-

Connected

Devices

*Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks

Globally, the amount of traffic offloaded from tablets will be 70% by 2019.

Globally, the amount of traffic offloaded from smartphones will be 54% by 2019.

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

*Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

2013 2014 2015 2016 2017 2018

Mobile Data (61% CAGR)

Fixed/Wired (11% CAGR)

Fixed/Wi-Fi (26% CAGR)

Global IP Traffic by Local Access TechnologyStarting in 2017, Fixed/Wi-Fi Traffic Surpasses Fixed/Wired Traffic

37%

51%

12%

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

21% CAGR 2013–2018

Exabytes

per Month

VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

10 Tracking IPv6—Significant Global Mobile Adoption

0

2

4

6

8

10

12

14

16

18

20

22

24

26

2014 2015 2016 2017 2018 2019

2-2.5G

3-3.5G

4G

Global Mobile Data Traffic Growth: 4GGlobally, 4G Will Support 68% of Mobile Traffic by 2019

40%

68%

30%

10%50%

2%

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Exabytes

per Month

Globally, in 2014, a 4G connection generated 2.2 GB/mo, 10X higherthan the 217 MB/mo for non-4G connections.

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

0

20

40

60

80

100

120

140

160

2014 2015 2016 2017 2018 2019

Average Hour Traffic

Busy Hour Traffic

Busy Hour Mobile Data TrafficBusy Hour Is 64% Higher than Average Hour in 2014, 84% in 2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Tbps

VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

10 Tracking IPv6—Significant Global Mobile Adoption

Mobile Network Speeds Increase 2.4X by 2019Average Cell Connection Speed (1.7 Mbps in 2014) Will Grow at a 19% CAGR—Reaching Nearly 4.0 Mbps by 2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014 2019

Global Mbps

BY REGION

North America

Western Europe

Asia-Pacific

Central & Eastern Europe

Middle East & Africa

1.7

2.8

2.0

1.4

2.0

1.6

0.6

3.9

6.4

4.7

2.9

3.5

3.7

2.1

Latin America

GLOBAL

Global Average Wi-Fi SpeedsWi-Fi Exceeds Average Mobile (Cell) Speeds During 2014-2019

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

2014 2019

Global Mbps

BY REGION

North America

Western Europe

Asia-Pacific

Central & Eastern Europe

Middle East & Africa

8.1

12.3

11.0

5.7

11.3

10.7

4.6

10.2

15.1

15.4

9.3

16.1

15.7

8.8

Latin America

GLOBAL

0

2

4

6

8

10

12

14

2014 2015 2016 2017 2018 2019

Tablets

Smartphones

All Mobile Devices

Global Mobile Speeds by Device TypeTablet Speeds are 3.3x Higher than Average by 2019Smartphone Speeds are 2.6x Higher than Average by 2019

13 Mbps

10 Mbps

4 Mbps

Mbps

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

0

2

4

6

8

10

12

14

16

2014 2015 2016 2017 2018 2019

4G

3G

All Network Types

2G

Global Mobile Speeds by Network Type4G Speeds will be 4X Higher than Average by 20183-3.5G Speeds will be 1.2X Higher than Average by 2019

14.2 Mbps

5 Mbps

110 Kbps

4 Mbps

Mbps

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends

1 Continuing Shift to Smarter Mobile Devices

2 Defining Cellular Network Advances (2G, 3G, 4G)

3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables

4 Analyzing Mobile Applications ─ Video Usage Increases

5 Assessing Mobile Traffic/Offload by Access Type

6 Identifying A Potential Mobile App “Wildcard”—VoWiFi

7 Profiling Mobile Bandwidth Consumption Patterns

8 Comparing Mobile Network Speed Improvements

9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

10 Tracking IPv6—Significant Global Mobile Adoption

894MB/mo

1.3 GB/mo

1.3 GB/mo

1.6 GB/mo

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

Android iOS

Jun-14

Oct-13

iOS Usage Surpasses Android

46% of plans54% of plans 42% of plans58% of plans

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Megabytes

per Month

Argentina

Argentina Mobile Data Traffic Drivers

More Mobile

Connections

More Mobile

Users

Faster Mobile

Speeds

More Mobile

Video

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

By 2019:

Mobile Momentum Metrics

2014 2019

67 M 86 M

2014 2019

0.3 Mbps 1.2 Mbps

2014 2019

31.8 M 36.5 M

2014 2019

54% of Traffic

70% of Traffic

Argentina Connections by Network Type2G, 3G, and 4G Technology Connection Share

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

61%

19%

39%

71%

0.04%

10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

-

10

20

30

40

50

60

70

2014 2015 2016 2017 2018 2019

Millions of devices or connections

2G 3G 4G

2019 Forecast Mobile Data Traffic - Argentina

6.2B

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

• Mobile data traffic will grow 7-fold from 2014 to 2019, a compound annual growth

rate of 49%.

• Mobile data traffic will reach an annual run rate of 1.8 Exabytes by 2019, up from 0.2

Exabytes in 2014.

• Argentinian mobile data traffic will grow 3 times faster than Argentinian fixed IP traffic

from 2014 to 2019.

• 70% of mobile connections will be 'smart' connections by 2019, up from 25% in 2014.

2019 Forecast Mobile Users - Argentina

6.2B

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

• There were 31.8 Million (76% of Argentina's population) mobile users in 2014, up 6%

from 29.9 Million (72% of Argentina's population) in 2013.

• There will be 36.5 Million (84% of Argentina's population) mobile users by 2019, up

from 31.8 Million in 2014, a CAGR of 2.8%.

2014 Mobile Data Traffic - Argentina

6.2B

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

• In 2014, Argentina's mobile data traffic grew 1.8-fold, or 78%.

• Argentinian mobile data traffic grew 3.0 times faster than Argentinian fixed IP traffic in 2014.

• The average mobile-connected end-user device generated 308 megabytes of mobile data

traffic per month in 2014, up 72% from 179 megabytes per month in 2013.

• The average smartphone generated 402 megabytes of mobile data traffic per month in

2014, up from 246 megabytes per month in 2013.

• The average tablet generated 2,812 megabytes of mobile data traffic per month in 2014, up

from 1,395 megabytes per month in 2013.

Argentina - Consumer Mobile Traffic

6.2B

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

• In 2014, Argentina's consumer mobile data traffic grew 1.8-fold, or 82%.

• Consumer mobile traffic will grow 7.8-fold from 2014 to 2019, a compound annual growth

rate of 51%.

• Consumer mobile traffic will reach 127.9 Petabytes per month by 2019, up from 16.5

Petabytes per month in 2014.

• Consumer will account for 86% of Argentina's mobile data traffic by 2019, compared to

83% at the end of 2014.

Argentina - Business Mobile Traffic

6.2B

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

• In 2014, Argentina's business mobile data traffic grew 1.6-fold, or 61%.

• Business mobile traffic will grow 5.9-fold from 2014 to 2019, a compound annual growth

rate of 43%.

• Business will account for 14% of Argentina's mobile data traffic by 2019, compared to

17% at the end of 2014.

Argentina - Mobile Applications

6.2B

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

• Mobile video traffic will grow 9.6-fold from 2014 to 2019, a compound annual growth rate

of 57%.

• Mobile video traffic will reach 103.2 Petabytes per month by 2019, up from 10.7

Petabytes per month in 2014.

• Video will be 70% of Argentina's mobile data traffic by 2019, compared to 54% at

the end of 2014.

• Streaming Audio will be 7% of Argentina's mobile data traffic by 2019, compared to 8% at

the end of 2014.

• Web and other data will be 21% of Argentina's mobile data traffic by 2019, compared to

37% at the end of 2014.

Mobile Devices and Connections - Argentina

6.2B

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

• 3.5 million net new devices and connections were added to the mobile network in

2014.

• 5.2 million smartphones were added to the mobile network in 2014.

• 70% of mobile connections will be 'smart' connections by 2019, up from 25% in 2014.

• There were 69 million mobile-connected devices in 2014, approximately 1.6 per capita for

this region/country.

• There will be 86 million mobile-connected devices by 2019, approximately 2 per capita

for this region/country.

4G, 3G and 2G Connections - Argentina

6.2B

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

• 4G connections will be 9.9% of total mobile connections by 2019, compared to 0.0%

in 2014.

• 3G connections will be 70.8% of total mobile connections by 2019, compared to

37.3% in 2014.

• 3G connections surpass 2G connections by 2016.

• 2G connections will be 19.3% of total mobile connections by 2019, compared to

62.7% in 2014.

Device Growth Traffic Profiles - Argentina

6.2B

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

• Smartphone mobile data traffic will grow 10.5-fold from 2014 to 2019, a compound annual

growth rate of 60%.

• Smartphones will be 59% of total mobile data traffic by 2019, compared to 42% at the end

of 2014.

• On average, a smartphone generates 64x more mobile data traffic per month than a basic

handset.

• Smartphones were 30.3% of device connections in 2014, and 41.9% of total traffic.

• Smartphones will be 54.9% of device connections by 2019, and 58.8% of total traffic.

Argentina - Accelerating Network Speeds – 4G Traffic

6.2B

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

• 4G will account for 35.9% of total mobile data traffic by 2019, compared to 0.1% at

the end of 2014.

• 4G traffic will grow 5041-fold from 2014 to 2019, a compound annual growth rate of

450%.

• 4G smartphone traffic will be 17% of total smartphone traffic by 2019, compared to 0.0%

at the end of 2014.

• The average 4G smartphone will generate 3,885 MB of traffic per month by 2019,

compared to 1,676 MB for non-4G smartphones.

Conclusion

Cisco VNI Global Mobile Forecast, 2014–2019Key Takeaways / Summary

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Global Mobile Data Traffic

Global Mobile Traffic Offload

Global Mobile Network Speeds

Global Mobile Smart Devices Traffic

Global Mobile Devices/Connections

Global Mobile Video

By 2019, mobile data traffic will reach 24.3 EBs/per month (292 EBs annually).

By 2019, 54% of mobile data traffic will be offloaded to Wi-Fi/small cell networks.

By 2019, smart devices will generate 97% of global mobile data traffic.

By 2019, over 72% of the world’s mobile data traffic will be video.

By 2019, avg mobile connection speed will more than double (1.7 Mbps to 4.0 Mbps).

By 2019, there will be 1.5 mobile connections per capita globally.

Global Mobile UsersBy 2019, there will be 5.2 Billion global mobile users, representing 69% of the global population.

Cisco VNI ARG Mobile Forecast, 2014–2019Key Takeaways / Summary

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

Argentina Mobile Data Traffic

Argentina Mobile Traffic Offload

Argentina Mobile Network Speeds

Argentina Mobile Devices

Argentina Mobile Connections

Argentina Mobile Video

Mobile data traffic will grow 7-fold from 2014 to 2019 (CAGR 49%)

By 2019, 41% of mobile data traffic will be offloaded to Wi-Fi/small cell networks.

5.2 M Smartphones were added to the mobile network in 2014

By 2019, over 70% of the ARG’s mobile data traffic will be video.

By 2019, avg mobile connection speed will grow 3.8-fold (0.3 Mbps to 1.22 Mbps).

By 2019, there will be 86 M mobile connections, representing 2 connections per capita.

Argentina Mobile UsersBy 2019, there will be 36.5 M ARG mobile users, representing 84% of the ARG population.

Cisco VNI Mobile Forecast; 2014–2019Get more info—see Tools and Resources

www.cisco.com/go/vni

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