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Chatbots – What, Why and How?AIWTB
Sep 2016
Personal Intro
(now Upwork)
Agenda• What is a chat bot?• Why is everyone talking about bots?• How do you build a chat bot? • Demo
Once-in-a-decade paradigm shift
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80s 90s 00s 10s
Everyone uses messaging!Big 4 social networks• Twitter• Facebook• LinkedIn• Instagram
Big 4 messaging apps• WeChat• Viber• WhatsApp• FB Messenger
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What’s unique about bots?• No download! (server side software)
• Easier to build, upgrade and maintain• In messaging app
• Popular platform• Conversational interface
• Natural interactions• Private conversation threads
• Maintains context
Apps vs Bots• App fatigue - Users don’t like downloads• User acquisition costs are high• Only short-tail apps popular• Context is retained• High cost of
• development• upgrade• marketing
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Enormous potential for NLP + AI
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• Extract meaning out of the user statements (Entity and Intent)
• Search and pull out content based on the query (Semantic Search)
• Context and personalization (Recommend based on history)
Scope & Context• Scope
• Limit the scope of the bot where possible• Intelligence is evaluated wrt scope• Least user effort to accomplishing the task
• Maintain user context• Auth is implied and instant• History is right there• Personalization: “Usual”• Context: “Why did it happen?”
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Bot-to-bot communication
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• Bot development (plug-and-play)• Bot interactions (e.g. ecommerce)• Bots are the new APIs
Every brand & every business is building a bot strategy
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Building bots?
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© Copyright Gupshup 2016
Huge space emerging for critical enabling technologies
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Payment / Ads / NLP Horizontal Services
Bots
Bot-to-bot communication
Search & Discovery
Infrastructure
X-platform APIs
Messaging Channels
Users
Web analogs
Paypal / Ad Networks
n/a
AWS
http / html
Browser
Standards / Specs
For humans For bots
Dev / QA Hosting Monitor Analytics
X-platform / Smart
Channel-specificChannel APIs
E-commerce, content, enterprise, vertical-specific
© Copyright Gupshup 201614
Payment / Ads / NLP Horizontal Services
Bots
Bot-to-bot communication
Search & Discovery
Infrastructure
X-platform APIs
Messaging Channels
Users
Web analogs
Paypal / Ad Networks
n/a
AWS
http / html
Browser
Standards / Specs
For humans For bots
Dev / QA Hosting Monitor Analytics
X-platform / Smart
Channel-specificChannel APIs
Ecommerce, content, enterprise, vertical-specific
Horizon 3
Horizon 2
Current features
Gupshup offers tools for bot building
© Copyright Gupshup 2016
Gupshup offers tools for the entire bot lifecycle
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DEMO
