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Telecom Argentina Talk at CDN World Summit 2011, London.http://cdnworldsummit.com/conference/speakers-2011-2/martin-ortiz/
Citation preview
A Telecom CDN deployment in Latin America: facts and lessons
learnt
Jacques Le MancqCEO
Martin Ortiz,Product managerCDN
The rationale for an Operator CDN
Solution architecture
Results, benefits and next steps
Telecom @ Argentina’s Market
FixedBroadbandMobile Pay TV
Com
petit
ors
Penetration Argentina
Latam129%97%
vs population
67%55%
vs households
37%23%
vs households
65%27%
vs households
lines
(in
MM
)
Source: Pyramid Research Dec.2010
Cable
Modem
Total regionIP Internet Capacity
Argentina’s Total, Telecom Argentina estimations
Argentina’s and borders countries traffic growth
Gbps
100 Gbps
200 Gbps
300 Gbps
How far of that are we ?
A potential Online video explosion ?
200
9
201
1
201
3
201
5
201
7
201
9
202
1
202
3
202
5
202
7
202
9
203
1
203
3
203
5
kbps
1,000 kbps
2,000 kbps
3,000 kbps
4,000 kbps
5,000 kbps
6,000 kbps
7,000 kbps
CAGR/sub promedio total, 25% Target 5Mbps/sub
Target en 5 años, CAGR 152% Multimedia Actual, CAGR 75%
Target en 10 años, CAGR 60%
Target: 50% of broadband households
doing HD streaming @10Mbps
@ peak hours
Target reach in 20 years CAGR at
the average current apps mix
But if the CAGR of current multimedia transfers dominate
in the mix, the target is about 6
years
Average traffic
per user
So now, the local variables scopes
Resources efficiency – (moving the bits thousands of miles
away doesn’t make no sense)
Multimedia experience maximized - (latency & throughput)
Scalability– (multiples nodes)
¿Why TelecomCDN ©?
Throughput < 500 kbps
Throughput < 500 kbps
Martin Ortiz Intelectual Property * TelecomCDN© is a Trade Mark of Telecom Argentina
TheTraffic Matrix for Latam/South Cone
Argentina’s Internet users(Uruguay, Paraguay, Chile, etc)
Content, Carriers and ISP overseas
Local content owners
Overseas Internet users
20%
80%
100%
International local destination!
Local content owners
Content, Carriers and ISP overseas
Argentina’s Internet users
Overseas Internet users
80%
20%
100%
Local origin –> local destination !
Martin Ortiz Intelectual Property
There are many local content owners adressing local audiences
IP Internet Capacity
Argentina’s Total País. Telecom Argentina estimations
Argentina’s and borders countries traffic growth
No operator can support this growth with the current business model and current infrastructure
Gbps
250 Gbps
500 Gbps
750 Gbps
1000 Gbps
Today
Need for a change
Cable/IPTV/broadcasting
Close TV vs. Internet Media (aka. “new media”)
Rights SubcriptionRevenue
• Internet Video (CDN & OTT)
Content rights
Traffic Subcription
One side revenue flow Two side revenue flow
Content owner and producers
Agregator
Head End Operator & Distribuitor
(Cable / IPTV / Sat) Clients = subcriptors
=Usuers
Private network
Content owner and producers
(CDN Customers)
Grids de DCenters & CDNs Content owner’s Clients
Broadband subscriptorsInternet Users
Public & Private Internet
Martin Ortiz Intelectual Property
The best is the complementarity
Internet(Web
Hosting)
CDN(Broadband)
Live
On Demand
Massive(One to Many)
Niche(One to One)
Air/Cable/Sat(Broadcasting)
AudienceHits
Popularity
# Items / CatalogMartin Ortiz Intelectual Property
TelecomCDN© services portfolio
IRIS @ CDN (since early 2005 ) LIVE
CPE ENCODING @MEDIA
ONDEMAND IRIS DRM IRIS EVENTOS
Resellers / Content Aggregators/ Solution Integrators
ARNET PLAY (since Oct 2011)
LIVE ONDEMAND
CPE ENC @MEDIA
7x24 Eventos
DRM
Agregadores
Martin Ortiz Intelectual Property TelecomCDN© is a TM of Telecom Argentina
The rationale for an Operator CDN
Solution architecture
Results, benefits and next steps
Statistics server
Content Management
System
Service / web portal
Rights server
BkM100 CDN Mediator
BkS200 / 300 Multi-format
Streaming server
Live encoder
Encryption server
Offline encoder
Encryption server
FTP provisioning
server
File content
Live channels
Billing server
Backbone network
Fixed ADSL
VOD
Live
Digital head-end
Application Platform
Mobile network
Data
Delivery Architecture
Business logic
3 different access levels
◦ Resellers
◦ Content Providers
◦ Services: Live or On Demand
For each level
◦ Quotas
◦ Billing
◦ Analytics
Turnkey Solution
Telecom CDN 2011
Main features 2011
Concurrents sessions 100k -> 500k
Nodes 5 -> 15
Capacity (Gbps) 80 -> 300
Streaming HD yes
Streaming Multi protocolWM – Flash - 3GP
Smooth S – A. Dynamic SApple HLS -> google HTML5
Storage 500TB->1PB @ 2 central pops/25 TB @ edge nodes
Multi Operator Going borders countries for 2012
Delivering La Copa América
92% played from Argentina
97% played from Latin America
Proves there is a true rational for Operator
CDNs
5%
92%
3%
Copa America: content consumption
LATAM without Argentina ArgentinaOther
What Broadpeak can provide to Network Service Providers
Web content redirected by the
operator
“Advanced caching” offer
Live
CDN Service (eg. Akamai)
VOD
Operator’s Internet Network
Operator’s Internet Network
Web content monetized by the
operator
“Operator CDN” offer
LiveVO
D
We bring content providers and network operators together to maximize end-user experience
Content negotiated by the operator
Operator’s Private and/ or
internet Network
IPTV/OTT offer
VOD
Live