Embed Size (px)
Citation preview
Social NationHow to Build A Nation of Friends, Fans and Followers to Achieve Your True Potential
Barry Libert, Chairman & CEO, [email protected]
Why I Wrote Social Nation
7 Reasons
• Identify Two Values – Business & Personal• Help Organizations Assess Their Social Skills• Define Social Nation for Organizations• Reaffirm Business History and Habits• Deliver 7 Principles for True Success • Help Organizations Get Started• Integrate Our Personal & Business Values
Two Sets of Values In Our Lives
Personal & Business - that Needed Integration
Definition of a Social Nation
An organization that embraces people so they can achieve their true potential
• Social (adjective): Living or preferring to live and work in a community rather than alone
• Nation (noun): A community of persons not constituting a state but bound by common
interests and passions
Our Past: We Mastered Making, Marketing and Selling Things
We Learned To Make Things
We Broadcasted Our Message
We Made Money
All Seemed Good, But…
We Made Customers & Employees… Furious
So people starting connecting, communicating and seeking fulfillment through each other.
First, forums, then…
Now Everyone is Connected
What Can You Do?7 Steps to Success
#1: Develop Your Social Skills
#2: Let Culture Lead your Way
Create Clear Vision
#3: Mind Your On and Off Line Manners
#4: Listen, Learn and Adopt
Webkinz Listens!
#5: Create Fans in Everything You Do
PepsiCo Seeks Input
#6: Rely on Others for Growth and Innovation
Ducati Got My Son to Join!
#7: Reward your Friends & Followers
Apple & Exxon Mobil are Worth the Same
Our Future: Building Social Nations and
Helping People Achieve Their Full Potential
5 Places to Get Started
1. Customer Service Support2. Marketing and Brand Building3. Market Research4. Training and Talent Development5. Product and Service Innovation
Make & Sell Products
Create Communities
Crowd-source Innovation
Build Social Nation
Connectedness
Self Mastery
Full Potential
Basic Needs
Business Evolution Customer Needs
Why Should You Care?
We Need One Set of Values!
We Can All Achieve Our Goals
