Campaign Management

Vivek Sachdeva

Agenda

● Understanding Campaign Management

● Getting Started

● Creating Campaigns

● Teaser Resolution

● Promotion & Vouchers

About Me :)

● AEM Consultant

● Intelligrape Software

● Twitter : @vivek_sach

● LinkedIn : http://in.linkedin.com/pub/vivek-sachdeva/20/192/934/

● For any query : mail me vivek.sachdeva@intelligrape.com

Understanding Campaign Management

Campaign management provides digital marketers the opportunity to deliver personalized content and

so create dedicated experiences for visitors.

Getting Started

● Brand

– Highest Level Entity

– Example :- ABC Software is a brand

– Consists of campaigns

● Campaings

– It is the way in which a brand is endorsed.

– Example :- ABC firm running campaings to sell its services

– Consists of experiences

● Experiences

– It is what is visible to the user

– Could be a teaser page to make user use a service or a newsletter sent to intimate user of some kind of new service

● Segment

– Used to segregate users based on some criteria.

– Example :- segment of users with age more than 30 and living in India

– http://localhost:4502/miscadmin#/etc/segmentation

● Boost Factor

– Used to give priority to some of the user segments.

– There could be multiple segments a user can belong to. A segment with more 'Boost Factor' is given preference over the one with lower 'Boost Factor'

– To use this, edit the segment and specify boost factor from the dialog.

Creating Campaignshttp://localhost:4502/siteadmin#/content/campaigns

Using Teasers only

● Below campaign node, create a brand

● Inside brand, create campaign

● Inside experience, create teaser with property 'segment' to it. This property is used to reolve this teaser.

Using Experience

● Below campaign node, create a brand

● Inside brand, create experience for each of the desired view. Property 'segment' is set for each experience.

● Inside experience, create teaser with property 'location' set to it. This is property is used to reolve this teaser

Teaser Resolution

Strategies

● First

– First of all resolved teasers.

● Random

– Any of resolved teasers

● Clickstream

– Teaser having tags that are most clicked across the site

Teaser Component

● Location Name

– All teasers with this property value are searched for

● Campaign Path

– All teasers inside this campaign are searched for

– This gets preference over location name, if both are specified

Promotions & Vouchers

Promotions

● Could be of different types like discount type promotion or Free Shipping

● When created inside an experience, it is automatically applied when that experience is resolved http://localhost:4502/siteadmin#/content/campaigns/geometrixx- outdoors/big-spender/ordervalueover100

● When created out of an experience, needs to be applied using a 'Voucher'

Vouchers

● Can be created anywhere inside the camaign.● Like a coupon where we specify a coupon code

and message that needs to be shown when voucher is applied

● It is linked to a promotion that specifies what needs to be done when this voucher is applied http://localhost:4502/siteadmin#/content/campaigns/geometrixx- outdoors/article/summer-female-over30/summer-training-voucher

Thank You!!