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Presentation is the improved version of CACFP and Social Media meant for the CCFP Roundtable conference. After giving the workshop we learned about some more clarity needed and organization of the workshop. Details on what social media is Facebook and Twitter, how when and what to say and a PLAN!
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Social Media and CACFP 2.0
Samantha Kay-Daleiden MarshallFall 2011
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Welcome to Social Media and The CACFP, Let’s Do Some Introductions
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What Can You Expect?
• Social Media is…• Facebook and Twitter:• When, What, and How to Say it
• Plan of Action• Plan• Tools
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What is Social Media?
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Different Kinds of Social Media
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Social Media Definition Recap!
Grab a pen and Let’s Fill Out Your Handout Together.
Social Media Definition Keywords:
Social Media Provides Individuals and organizations to have a ____________ that they didn’t have before the social media movement.
Don’t just sit back and watch the activity you need to ____________!
Other than Networks like Facebook, LinkedIn or Twitter, what other types of Social Media Platforms are there?
The Social Networks We Will Cover
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Facebook Twitter
Chatting with your Facebook Fans
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What To Say?
How Often Do I say it?
The Wonderful World of Tweets!
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What To Say?
How Often Do I say it?
Screen clipping taken: 10/5/2011 10:14 AM
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Major Differences to be aware of for each main network
Your audience is slightly
different in each network
How you message is inherently different
The number of times you message is different
@, RT, MT, #, shortened links, frequency, #FF, easily streamed conversations, groups, likes, follows, fans, friends, connections, parents, providers, colleagues, business to
business connections
When, What and How to Say it Recap!
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Time to Get Your Pen Out Again!
What three things should I consider when deciding what to talk about?
Ideas for messages?
What does @ mean?
How are Facebook and Twitter messages going to differ?
What does # mean? For example: #ece or #preschool or #CACFP
What does RT and MT mean?
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Perceptions of the Child and Adult Care Food Program
Common Perceptions of CACFP? Thumbs up or Thumbs down?What are you hearing about CACFP, good and bad…
Let’s Brainstorm.
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We Else Can Use Social Media for…
Use Social Media to
Use Social Media to
Combat
Negative Perceptions
Cultivate
Positive Perceptions
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Outreach, Can Social Media Help?
Social Media and CACFP Recap…Why does it help?
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Time to Get Your Pen Out Again!
Perceptions of CACFP + and -
Social Media can help _____________ negative perceptions and ____________ positive perceptions of CACFP and family child care
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How Do We “do” Social Media? Strategize
Make
A
Plan
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Get your pens and your Social Media Plan Handout – out!
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Part One of the Social Media Plan
Goals
More Exposure
Positive Messages
about CACFP
Grow Loyalty
Grow Provider
BaseEngage
Outreach
Free Marketing
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Part Two of the Social Media PlanPh
ase
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Industry•Look around you and see what other agencies are doing
Phas
e 2
Planning and Scheduling•Decide which “channels” you want to use.
•Create a draft “posting schedule”
Phas
e 3
Implementation•Write down how and who from Phase 2.
Phas
e 4
Integrated Marketing•Get other people in your organization on board!
Phas
e 5
Reporting and Maintenance•Know what you start out with and measure your goals against that
Measuring Your Success
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Analytics Tools Like:
Facebook InsightsAddthisBit.lySocial MentionYouTube Insight
Can Help you MeasureYour Success
Bit.Ly Example
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http://bit.ly/qGmF9y
http://www.childcareinfo.com/Community/ChildCareBlog/tabid/182/EntryId/76/Vaccinations-Young-Children-and-Child-Care.aspx
Original URL
Bit.ly URL
Bit.ly Analytics
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Part 3 of the Social Media Plan
Project Schedule – Write it down
Determine what your key success factors are
Agency Benefits
Required Staff Resources
Provide Resources Social Media Resources to refer to
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So now we have a plan but you still aren’t sure what to post…
Consider The Goals in Your PlanConsider your audienceConsider relevant topics
1. News: CACFP and Child Care in general 2. Trainings3. Your Services4. Your Work Day5. Mention a provider you were impressed with6. Ask questions about CACFP7. Ask questions about their child care8. Take polls 9. Share relevant news from the organizations or people you
follow10. Trivia Questions11. Inspirational Quotes
I know what you are thinking, how am I ever going to find the time to manage this?
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Learn More About Social Media from These Great Resources
When, What and How to Say it Recap!
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Time to Get Your Pen Out Again!
Hootsuite and Tweetdeck can help me how?
PaperLi.com - check out paperli for_________________________The Teach Preschool Daily and Child Care Info Daily and #childcare daily.
I need to check out Google for…
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Examples of Organizations Using Social Media
Facebook Pages• Wisconsin Early
Childhood Association
• 4C for Children• Child Care
Resources• Children's
Hunger Alliance • Exceptional
Persons, Inc.• Midwest
Child Care Association
• First 5 Santa Clara County
• Contra Costa Child Care Council
• CCFP Roundtable• NACCRRA
FlickerConsumer Product Safety Commission
Youtube• Minnesota Child Care Reso
urce and Referral Network• Child Care Land• USCPSCTwitter
@idealware@fractweets@nonprofitorgs@PACE1955@naccrra@usedgov@CHAOhio@ChildCareAnswer@nonprofitguide@foundationnews@AskTomCopeland
Visit ChildCareInfo.com>Knowledge Center>Business SenseFor more information on using Twitter: http://childcareinfo.com/KnowledgeCenter/BusinessSense/FreeWebResources/TwitterForYou.aspxFor more information on using Facebook:http://childcareinfo.com/KnowledgeCenter/BusinessSense/FreeWebResources/FacebookforYou.aspx
Questions on Measuring Return of Social Media? Good Blog Post here: Expert Advice Social Media ROI
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What did we learn?
Social Media is Great!
You have an example of a
plan!
CACFP can Benefit from
YOU using Social media
Tools, Messaging, Scheduling
and Examples!
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Thank you…
Samantha [email protected] 972.671.5211 x0218 Web Presence ManagerMinute Menu Systems, LLC
You can find this presentation on ChildCareInfo.com>Community>Conferences>CCFPRoundtable
