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How can Social Media help get the good word about about CACFP. Learn how to make a social media plan.
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Social Media and CACFP
Samantha Kay-Daleiden Marshall
Fall 2011
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CONFIDENTIAL – DO NOT COPY
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Welcome to Social Media and The CACFP, Let’s Do Some Introductions
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What Can You Expect?
• Define and Determine WIIFM of Social Media
• A Plan of Action• Talk about What to Talk
About
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What is Social Media?
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Perceptions of the Child and Adult Care Food Program
Common Perceptions of CACFP? Thumbs up or Thumbs down?What are you hearing about CACFP, good and bad…
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Outreach
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We Can Use Social Media to…
Use Social Media to
Use Social Media to
Combat
Negative Perceptions
Cultivate
Positive Perceptions
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Voice
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Engage
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Power of Social Media
ChangeVoice + Engagement =
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I am a CACFP Sponsor…Why Should I Give Social Media A Try?
Let’s Review What We have Talked About
Perceptions of CACFP: – and +
Combating or Cultivating those Perceptions
Outreach
Why Else Would You Want to Use Social Media?
Education
Make your agency look awesome
EngageVoice
Most Importantly…
You can talk to each other, Sponsor to Sponsor….Nationwide!
Timeliness
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How Do We “do” Social Media? Strategize
Make
A
Plan
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Part One of the Social Media Plan
Goals
More Exposure
Positive Messages
about CACFP
Grow Loyalty
Grow Provider
BaseEngage
Outreach
Free Marketing
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Part Two of the Social Media PlanPh
ase
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Industry•Look around you and see what other agencies are doing
Phas
e 2
Planning and Scheduling•Decide which “channels” you want to use.
•Create a draft “posting schedule”
Phas
e 3
Implementation•Write down how and who from Phase 2.
Phas
e 4
Integrated Marketing•Get other people in your organization on board!
Phas
e 5
Reporting and Maintenance•Know what you start out with and measure your goals against that
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Part 3 of the Social Media Plan
Project Schedule – Write it down
Determine what your key success factors are
Agency Benefits
Required Staff Resources
Provide Resources Social Media Resources to refer to
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So now we have a plan but you still aren’t sure what to post…
Consider The Goals in Your PlanConsider your audienceConsider relevant topics
1. News: CACFP and Child Care in general 2. Trainings3. Your Services4. Your Work Day5. Mention a provider you were impressed with6. Ask questions about CACFP7. Ask questions about their child care8. Take polls 9. Share relevant news from the organizations or
people you follow
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Depending on the “Channel” your message will be different
Longer posts
Share article links with descriptions
More Interaction with Questions
More detail needed
Audience might be different
Constant Facebook posts are not as important as Twitter
Short posts
Links are more valuable tweets
Use Twitter Conventions: @, #, and RT
Audience might be less providers and more “professionals”
Tweet more consistently (daily, if not twice a day
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Examples of Facebook Posts vs. Tweets
A little bit of information about some of the people attending the NAFCC conference from Minute Menu this year! Lynnette, our Minute Menu Kids product manager says "She is excited to meet you and get your feedback, and get you started on Minute Menu Kids if you have not already been using it!" Click here to find out more! http://bit.ly/lWXlaZ
Cindy, our Center Consultant is attending NAFCC with Minute Menu this year! She is excited to meet those of you attending, here is tid-bit about Cindy. "She spends her time working with child care professionals, sponsoring organizations and state agencies promoting the use of software to simplify the requirements of participation in the Child and Adult Care Food Program (CACFP)." For a little bit more about Cindy and Minute Menu at NAFCC click here! http://bit.ly/lWXlaZ
#Lynnette manages Minute Menu Kids, the premier child care management software for family child care businesses-attending #NAFCC2011
Lynnette wants to find more ways to make Minute Menu Kids the only software you need to manage your business-attending
Lynnette is very enthusiastic to hear all she can do to help you manage your business efficiently- attending #NAFCC2011
Cindy promotes the use of #CACFP and the use of software to simplify the requirements of CACFP participation-attending #NAFCC2011
Cindy has 20 years of experience in early childhood care and education, as a child care provider and CACFP sponsor-attending #NAFCC2011
This example is based off of one of Minute Menu’s Social Media Campaigns before the NAFCC conference
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Social Media Tools
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Examples of Organizations Using Social Media
Facebook Pages• Wisconsin Early
Childhood Association
• 4C for Children• Child Care
Resources• Children's
Hunger Alliance • Exceptional
Persons, Inc.• Midwest
Child Care Association
• First 5 Santa Clara County
• Contra Costa Child Care Council
• CCFP Roundtable• NACCRRA
FlickerConsumer Product Safety Commission
Youtube• Minnesota Child Care Reso
urce and Referral Network• Child Care Land• USCPSCTwitter
@idealware@fractweets@nonprofitorgs@PACE1955@naccrra@usedgov@CHAOhio@ChildCareAnswer@nonprofitguide@foundationnews
Visit ChildCareInfo.com>Knowledge Center>Business SenseFor more information on using Twitter: http://childcareinfo.com/KnowledgeCenter/BusinessSense/FreeWebResources/TwitterForYou.aspxFor more information on using Facebook:http://childcareinfo.com/KnowledgeCenter/BusinessSense/FreeWebResources/FacebookforYou.aspx
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What did we learn?
Social Media is Great!
You have an example of a
plan!
CACFP can Benefit from
YOU using Social media
Tools, Messaging, Scheduling
and Examples!
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Thank you…
Samantha [email protected] 972.671.5211 x0218 Web Presence ManagerMinute Menu Systems, LLC
You can find this presentation on ChildCareInfo.com>Community>Conferences>TSA
