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Build a start-up is hard. Building it on a platform you may not understand is harder. Here are 5 things you need to know regarding building your start-up on WordPress.
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BUILDING YOUR START-UPWITH WORDPRESS
4 Important things to consider before you build.
@codyl // codyl.com // #wclax
Friday, September 27, 13
WHO AM I?
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Friday, September 27, 13
CODY LANDEFELDDIRECTOR @ codyL
10+ YEARS IN WEB DEV7 YEARS IN WORDPRESS
@codyl // codyl.com // #wclax
Friday, September 27, 13
CODY LANDEFELDDIRECTOR @ codyL
10+ YEARS IN WEB DEV7 YEARS IN WORDPRESS
@codyl // codyl.com // #wclax
Friday, September 27, 13
WHO BUILDS THEIRSTART-UP ON WORDPRESS?
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Friday, September 27, 13
WHO BUILDS THEIRSTART-UP ON WORDPRESS?
IDEA GUY
Friday, September 27, 13
WHO BUILDS THEIRSTART-UP ON WORDPRESS?
IDEA GUY
TECHNOLOGY
Friday, September 27, 13
WHO BUILDS THEIRSTART-UP ON WORDPRESS?
NEWS/PUBLISHING
IDEA GUY
TECHNOLOGY
Friday, September 27, 13
WHO BUILDS THEIRSTART-UP ON WORDPRESS?
A CLIENT CASE STUDY
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Friday, September 27, 13
WHO BUILDS THEIRSTART-UP ON WORDPRESS?
IDEA GUY
• Heard WordPress is free• Plugins are cheap or free• You can do anything with plugins• Development should be cheap
Friday, September 27, 13
WHO BUILDS THEIRSTART-UP ON WORDPRESS?
IDEA GUY
What usually happens with“Idea guy?”
Friday, September 27, 13
WHO BUILDS THEIRSTART-UP ON WORDPRESS?
IDEA GUY
• Smart enough to be dangerous• Chooses based on price alone• Ends up putting project “on hold”
Friday, September 27, 13
WHO BUILDS THEIRSTART-UP ON WORDPRESS?
IDEA GUY
• Smart enough to be dangerous• Chooses based on price alone
Friday, September 27, 13
WHAT CAN WE DO TO HELP “IDEA GUY?”
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Friday, September 27, 13
4 IMPORTANTTHINGS TO CONSIDER
BEFORE YOU BUILD
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Friday, September 27, 13
4 IMPORTANTTHINGS TO CONSIDER
BEFORE YOU BUILD
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PLANNING
Friday, September 27, 13
4 IMPORTANTTHINGS TO CONSIDER
BEFORE YOU BUILD
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PLANNING
• Hire a mentor or coach• Consult a web development company (no assumptions)• Bring marketing people into the fold
Friday, September 27, 13
4 IMPORTANTTHINGS TO CONSIDER
BEFORE YOU BUILD
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PLANNINGFUNDING
Friday, September 27, 13
4 IMPORTANTTHINGS TO CONSIDER
BEFORE YOU BUILD
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PLANNINGFUNDING
• Time is more important than money• Invest right the first time• Find funding in unique areas (partners or no)
Friday, September 27, 13
4 IMPORTANTTHINGS TO CONSIDER
BEFORE YOU BUILD
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PLANNINGFUNDINGIS OPEN SOURCE RIGHT?
Friday, September 27, 13
4 IMPORTANTTHINGS TO CONSIDER
BEFORE YOU BUILD
@codyl // codyl.com // #wclax
PLANNINGFUNDINGIS OPEN SOURCE RIGHT?
• Ownership of the code / CMS / plugins• Maybe WordPress isn’t right• Steer your app towards WordPress
Friday, September 27, 13
4 IMPORTANTTHINGS TO CONSIDER
BEFORE YOU BUILD
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INVEST IN DESIGN
Friday, September 27, 13
4 IMPORTANTTHINGS TO CONSIDER
BEFORE YOU BUILD
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INVEST IN DESIGN
• What’s the experience like?• Development alone won’t win an audience.• Details matter.
“It's the little details that are vital. Little things make big things happen.” - John Wooden
Friday, September 27, 13
IN CONCLUSION / RE-CAP
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Friday, September 27, 13
OTHER IMPORTANTTHINGS TO CONSIDER
BEFORE YOU BUILD
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Friday, September 27, 13
OTHER IMPORTANTTHINGS TO CONSIDER
BEFORE YOU BUILD
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KEY POINTS
Friday, September 27, 13
OTHER IMPORTANTTHINGS TO CONSIDER
BEFORE YOU BUILD
@codyl // codyl.com // #wclax
KEY POINTS
• Plan, Execute, Repeat!• Fund Your Idea • Design Well! / Details matter
Friday, September 27, 13
THANK YOU
@codyl // codyl.com // #wclax
Friday, September 27, 13
