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Presentation by Olivier Taupin - Owner of several large LinkedIn Groups, including Linked:HR, largest LinkedIn Group worldwide. Groups on LinkedIn - Vice President, Social Media Marketing, Xoriant Subject; Executive overview on how Xoriant grows and manages large groups on LinkedIn.
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04/12/2023By Olivier Taupin, Vice-President, Social Media Marketing
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Building Social BrandsExecutive Overview
04/12/2023For more information: [email protected]
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Old World vs. New World
Social Media creates a more effective mode of corporate communication by using the power of social communities
Build on the New World Advertising Trends $2.4B advertising dollars spent in 2009 on Social Networks1
$3.49B forecast for 20132: 10% average growth per year
Understand Who Consumers Trust: Consumers trust friends and real people, rather than TV ads and
Web banners
04/12/2023For more information: [email protected]
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The Powerof Community Management
Knowledge Acquisition Members express their needs Discussions underline market trends Experts willing to share their knowledge for free
Direct access to community Members Targeted market segments Captive audience when demonstrating expertise Build fans and champions for demonstrated expertise
Drive traffic Web Resources (whitepapers, eTraining, blogs, etc.) Events (location-based and online)
04/12/2023For more information: [email protected]
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Community Management Strategies
The RIGHT process to build communities includes: Understanding the needs of targeted communities Personalized and targeted invitations Trained Staff (community evangelists & moderators) Energizing Members’ participation Generating high-quality content Web portal and mobile application software
Quantity AND Quality Generating quality participation by combining expertise and
diversity
04/12/2023For more information: [email protected]
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A Step-By-Step Process
ClientsCONVERT
Group
Market Survey
Blog
Discussion
Discussion
Send personalized invitations to targeted profiles
Enforce Group Rules 24/7 and promote best content
Drive members to Sponsor-generated content pages
ENGAGERECRUIT ENERGIZE
ProprietaryCommunity
MarketSegmen
t
Discussion
Members
Event
FocusGroup
Resources
Define market segment & corporate objectives
Define Group’s objectives and Members acquisition plan
Energize Members, identify leaders among Members, and generate/disseminate content
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We Are Pioneers In Social Media We blend social media technologies and marketing techniques
We focus on Social Media to build brands globally
We build strong communities by enabling community networking
We create a positive environment around brands by: Encouraging community discussions Encouraging the sharing of information Providing education
We offer high-ROI branding solutions through social networking
We develop viral campaigns to recommend brands & create fans!
For more information: otaupin@@xoriant.com
04/12/2023For more information: [email protected]
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Community Expertise
Appreciatively 100 LinkedIn Groups and Subgroups managed, including: Linked:HR: largest LinkedIn Group worldwide and largest online HR community
(300,000 Members reached in August 2010) Software Engineering Productivity: Will soon be the largest software
engineering group on LinkedIn Linked:Energy: Largest energy industry group on LinkedIn Linked:Seattle: Second largest local group on LinkedIn worldwide Linked:Golfers: Largest Golf Group on LinkedIn Star:Jobs: A network of 25 Subgroups with 50,000+ job seekers
Personally developed 20+ Groups/Subgroups for corporations, including: Re-Invent IT (Atos Origin): #1 IT LinkedIn Group in France Oil & Gas e-Transaction Forum (Amalto): #1 EDI community worldwide Linked:HR Free Learning Network (Bluedrop): Largest eTraining community
on the CoursePark platform
04/12/2023For more information: [email protected]
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Why Corporations Need Us
Size matters! Anyone can start a community but only the largest communities in
their category can be found by potential Members #1 on LinkedIn for its combined communities, Xoriant is the only firm
able to jumpstart new communities through its own communities Xoriant proprietary processes and technologies cause community
membership to go viral
Many Social networking tasks are highly specialized and labor intensive: While they are many self-proclaimed Social Media experts, true
expertise, with results to back it up, is still a very rare commodity Companies cannot afford multiple Social Media employees, each with
a unique expertise Xoriant manages labor-intensive operations in India
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9Group:Builder Success Stories
5/18
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5/28
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6/7/
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6/17
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6/27
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7/17
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260000
280000
300000
Linked:HR
Members
For more information: [email protected]
0200040006000
Software Engineering Productivity
Members
04/12/2023For more information: [email protected]
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Success Story:Marketing Campaign
“Due to the overwhelming interest from the LinkedHR launch CoursePark may seem to be running slower than normal. We are currently upgrading our servers […]”
04/12/2023For more information: [email protected]
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About Xoriant
Headquarted in Sunnyvale, California, with offices in Washington State, New Jersey, France, and India.
500 employees worldwide, in four divisions: Software Engineering Software Product Consulting Onsite Engineering Services Social Media Marketing & Technology
Focusing on Quality of Services Agile Methodology Customer-Driven
04/12/2023
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Thank You!
For More Information:Olivier Taupin, Vice-President, Social Media MarketingLocation: Seattle Metro Area (US Pacific Time)Email: [email protected] | Skype: otaupinTelephone: +1-360-615-4790 | Cell: +1-949-637-1803
