the fearless e-Brand - 2015 executive engagement

© 2015 tf(e-)B - the agency: alive | authentic | brave. All rights reserved

(e-)B

alive | authentic | brave

®the e-Brand

the ultimate RO(e-)I

the

explore your (e-)journey | evolve to your efficiencies | experience authentic happiness

the workplace experience-brand (e-Brand) agency :e-Brand: the ultimate ro(e-)i - hype or competitive advantage? executive engagement

(e-)Brand

e-Brand

(e-)Gaps

(e-)Enablers

(e-)Optimisers

(e-)activation

(e-)volution

¹ 2 3 4

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(hi), this is our executive level engagement strategy


(e-)B


®

an experience-Brand® / (e-)B® is an alive, authentic & brave people-brand with an innovative & evolutionist asset-centric outlook collaboratively designed to produce optimal ro(e-)i driven

workplace happiness with its experience-Culture®, i.e. experience, engagement, excellence, efficiency & envious values.

. . . . . . . . . . . . . . . .

(e-)Glossary

1

the

i’m a fearless e-Brand fan & this is the (e-)Brand journey. . .

e-Brands reborn

the e-Brand innovatively leverages its assets & opportunities to re-inform its e-Culture, in turn evolving

the (e-)Gaps activate the (e-)Enablers setting in motion optimal (e-)Efficiencies - the (e-)Brand is brave

the (e-)Brand becomes brave enough gravitating towards its authenticity - it starts being alive

experience-gaps are identified through (e-)models with the (e-)Brand’s communities, etc

explore your journey

evolve to your efficiencies

experience authentic happiness

¹

2

3

4

illustration #1 |(e-)activatingSMART® - (e-)volvingSMART principles

(e-)Brand

e-Brand

(e-)Gaps

(e-)Enablers

(e-)Optimisers

(e-)activation

(e-)volution

¹ 2 3 4

the e-Brand

RO(e-)I

fearless (e-)B fans = visionary

minds leveragingopportunities

(e-)workplace strategy

(e-)functional units’ strategy

CRE(e-)S strategy

(e-)investment strategy


(e-)services strategy

(we), are thrilled to present to you the brand experience


(e-)B


®

a brand experience “is conceptualized as sensations, feelings, cognitions & behavioral responses evoked by brand-related stimuli that are part of a brand’s design & identity, packaging, communications & environments.” - J. Joško Brakus, Bernd H. Schmitt, & LiaZarantonello in ‘Brand Experience: What Is It?How Is It Measured? Does It Affect Loyalty?’

. . . . . . . . . . . . . . . .

(e-)Glossary

2

the

interface with the e-brand : the customer

………………………………………………………….……...experience

interface with the e-brand - the workplace

…………………………………….community

asset tier #1: people (e-Brand fans)

asset tier #1: people (e-Brains + e-Brand stars)

………………………………………………………….……...experienceillustration #2 | the experience ……………………..is the brand

Ithe digital ………………

. experience

(mental, emotional, physical & virtual)

asset tier #1: people (e-Brains + e-Brand stars +

e-Brand fans)

(mental, emotional, physical & virtual)

the people brand | optimal RO(e-)I (end-to-end)

(mental, emotional & virtual)

the physical e-Brand community

the workplace e-Brand community

the virtual e-Brand community

(e-)B world

interact with the e-Brand!

the e-Brand

have a clear visionary goal & plan, focus your

efforts in your (e-)journey


http://www.google.co.za/imgres?imgurl=https://cdn3.iconfinder.com/data/icons/faticons/32/arrow-up-01-128.png&imgrefurl=https://www.iconfinder.com/search/?q=arrow&h=128&w=128&tbnid=5WzDoThRepxlAM:&zoom=1&docid=0sIeOWgNP3majM&ei=IUiNVKHlCov0UuWogIgB&tbm=isch&ved=0CGoQMyhiMGI4yAE&iact=rc&uact=3&dur=842&page=14&start=281&ndsp=26



(welcome), to our workplace RO(e-)I centric portfolio


(e-)B


®

Find a purpose in life so big it will challenge every capacity to be at your best” - David O. Mckay. “Our purpose is bringing to life fearless e-Brands, RO(e-)I workplaces successively creating insanely great & authentic happiness experiences for our clients’ e-Brand communities” - Kenyata Makhoba

. . . . . . . . . . . . . . . .

(e-)Quote

3

the

optimal RO(e-)I

(e-)iPlan + (e-)iDesign + (e-)iServices = (e- )volution

asset investment

strategy

asset life-cycleexperience design + service optimization

strategy(ies)

end-to-end asset

efficiencies

(e-)activation

twhm

(e-)iP (e-)iD (e-)iS (e-)B

illustration #3 | our e-Brand offerings: (e-)I - “the experience-Glue”

african e-Brains

the e-Brand

(e-)I (e-B)glue® = our

(e-)offerings + your assets

we, ultimately, are fearless e-Brand fans, i.e. Strategists Architects Facilities Managers




(e-)I, creatively connecting your RO(e-)I assets


(e-)B


®

“experience-Investment® / (e-)I ® is born from fearless minds leveraging innovative opportunities by connecting the asset dots (investing in the experience) to yield the ultimate integrated asset RO(e-)I.” - the hiiiiwe approach, i.e. high-performance, integrated, innovative, inevitable & investable workplace efficiencies.

. . . . . . . . . . . . . . . .

4

thethe e-Brand

(e-)Glossary

(e-)Investment

we leverage all your assets investing in the workplace experience(s)

illustration #4 | our asset (e-)I model

the experience is the brand - your

assets create your experience(e-)B™

your people (assets) create (e-)B community stories that make your

e-Brand talkworthy

e-Brand fans

e-Brand stars e-Brains

experience

environment

(e-)B community

facilities servicespeopleprocesses& systems

core business

function(s)

i


(e-)activation, the brand experience strategy


(e-)B


®

an experienc(e-)activatingSMART® principle is a holistic (e-)brand engagement strategy which seeks to activate brand experience touchpoints leveraging life-cycle investment strategies to produce optimal end-to-end efficiencies.

. . . . . . . . . . . . . . . .

(e-)Glossary

5

the

(e-)B activation

we engage your entire (e-)brand mapping your asset investment + life-cycle (e-)activation strategy(ies).

the e-Brand

illustration #5 | (e-)iP®: (e-)Brands alive®

logo

purpose

vision

values

mission

business strategy

external(e-)Brand (e-B) fans, etc

Internal(e-)Brand (e-Brains) activate your

RO(e-)I driven innovation

streams


(e-)iPlan, the brand experience strategy


(e-)B


®

an experience-Investment Plan® / (e-)iP® is a holistic corporate culture alignment & asset investment strategy formulated with your (e-)brand’s CRE(e-)S, CI, HR, etc business units to ensure an all inclusive & fearless (e-)journey which will activate your (e-)iCulture.

. . . . . . . . . . . . . . . .

(e-)Glossary

6

the

(e-)B masterplan

wemap your fearless (e-)journey activating your idle (e-)iCulture

the e-Brand

illustration #6 | (e-)iP®: (e-)Brands alive®

(e-)iP

asset (e-)journey map | consistency in storytelling

(e-)iCulture StrategyRO(e-)I workplaces

- people behavior alignment

- activate, innovate & evolve

- alive, authentic & brave

e-Brands seek what's real, right & relevant to their (e-)B community

culture is the way you think,

act & interact = behavior


(e-)iDesign, the brand experience strategy


(e-)B


®

experience-Investment Design® / (e-)iD® is an asset life-cycle efficiencies design principle aligned to the international buildingSMART® principle & service design principles. The objective of (e-)iD is to create trademark, authentic & end-to-end driven workplaces that capture the essence of an e-Brand culture delivering great experiences for the users, in turn yielding optimal RO(e-)I.

. . . . . . . . . . . . . . . .

(e-)Glossary

7

the

(e-)B design

the e-Brand

illustration #7 | (e-)iD®: (e-)Brands authentic®

(e-)iD

we create your authentic (e-)workplace model producing insanely great experiences

optimal asset life-cycle efficiencies

connected™(e-)spaces

(e-)service designed

sustainable

invest in your dream

experience = efficiencies

through design

(e-)iDesign StrategyRO(e-)I workplaces

- (e-)architecture

- (e-)workspace / interior design

- (e-)workspace planning & management

- (e-)workspace benchmarking


(e-)iDesign, the brand experience strategy


(e-)B


®

experience touchpoints are virtual, mental, emotional & physical experience interactions with an e-Brand at the workplace.

. . . . . . . . . . . . . . . .

(e-)Glossary

8

the

(e-)B design

(e-)iD

illustration #8 | (e-)iD®: (e-)Brands authentic®

we connect your authentic (e-)workplace touchpoints producing high-performance operations

the e-Brand


(e-)iService, the brand experience strategy


(e-)B


®

an experience-Investment Service® / (e-)iS® is a holistic workplace approach designed to integrate in-house & outsourced (e-)Service strategies (i.e. technical, non-technical & business support services) with your (e-)workplace strategy. We put to use our (e-)methodology, ultimately, the strategy is to yield RO(e-)I & (e-)workplace service efficiencies.

. . . . . . . . . . . . . . . .

(e-)Glossary

9

the

(e-)B services

we leverage our integrated (e-)workplace operations efficiencies model, i.e. RO(e-)iS strategy

the e-Brand

(1) technical / hard (e-)services:

(e-)iS

illustration #9 | (e-)iS®: (e-)Brands brave®

- CRE(e-)S CAFM (e-)integration strategy, i.e. BIM (Revit, etc), BMS (Archibus, etc), etc with YouBIM

- asset life-cycle high-performance (e-)programs & (e-)operations, i.e.:

- (e-)change strategies, i.e. energy / utilities management, etc.

- building engineering (e-)services management, i.e. (e-)service agreements - (e-)SLAs, maintenance (e-)programs, etc.

fearless service integration = the

dream experience




(e-)B


®

(e-)Glossary

10

the

(e-)B services

the e-Brand

illustration #10 | (e-)iS®: (e-)Brands brave® -…………........... co-efficiencies optimization

(2) non-technical / soft (e-)services:

we leverage our (e-)service design inclination producing fearless (e-)iService models

an (e-)service blueprint® is an (e-)service design output which charts your (e-)partners’ services relative to their silos & integrated (in)efficiencies & experiences. It gives the e-Brand’s CRE(e-)S unit a masterplan of how alll (e-)services should be rendered & delivered for optimal RO(e-)I.

. . . . . . . . . . . . . . . .

(e-)iS

service design

(e-)service blueprint

(e-)service design =

connecting experience touchpoints




(e-)B


®

(e-)Glossary

11

the

(e-)B services

the e-Brand

RO(e-)iS® strategy - Return On experience-Investment Services strategy, integrating service models with service design principles, etc identifying, enabling & optimizing touchpointefficiencies..

. . . . . . . . . . . . . . . .

we integrate your (e-)service operations identifying their silos & holistic efficiency gaps, enablers & optimizers

(e-)iService StrategyRO(e-)I workplaces

cleaning & hygiene + pest control + waste + landscaping + parking +

security + inventory + helpdesk (e-)service management with eh&s, oh&s & risk (e-)service

management

illustration #11 | (e-)iS®: (e-)Brands brave®

create think

engage

why

where

when

how

which

optimize

(e-)iS

designed services = optimal

efficiencies


efficiencies optimization methodology



(e-)B


®

(e-)Glossary

12

the

(e-)B services (3) business support (e-)services:

the e-Brand

(e-)iS

- alignment of your e-Brand assets & (e-)strategies with your internal business partners, i.e. CI, HR, etc with CRE(e-)S strategies

- asset life-cycle high-performance (e-)programs & (e-)operations, i.e.:

- asset handover management, i.e. handover pack, warrantees, latent & patent defects, etc

- contact center & helpdesk (e)implementation, (e-)integration & management

- asset management, i.e. asset integrity audits, legislative compliance, maintenance & emergency planning, etc

- integrated (e-)workspace management, i.e. (e-)service + (e-)design centric workspace planning & interior design

- tenant installation / fit-outs & relocation management- benchmarking, i.e. e-design & all e-services’ costs, efficiencies, experiences, etc

- ehs & ohs act (e-)management, i.e. h&s committee management (incl compliance), DoL audit file, etc

taking care of efficiencies so you can take

care of business

an experience-Innovation® partnership provides the e-Brand’s Innovation Team with smart, disciplined yet fearless research & best practice models to drive the generation & implementation of fearless open innovation strategies for e-Brand activation & (e-)volution - the ultimate (e-B)rand value.

. . . . . . . . . . . . . . . .


CRE(e-)S

ICT

RISK

PMO

CI

HR

LEGAL(e-)communication (e-)change management (e-)branding

BU readiness (e-)change management PM

technology planning & tools telecommunications connectivity BU readiness

(e-)workforce planning (e-)policy development HR data analytics (e-)change management (e-)training

(e-)policy development

(e-)policy development ergonomics

(e-)workplace strategy program/PM (e-)policy development BU readiness (e-)change management workplace (e-)idesign / enterprise alignment

(e-)volution, the brand experience strategy


(e-)B


®

we (workplace evolutionists) are fearless e-Brains which leverage experience investment, efficiency centric & other innovative RO9e-)I driven approaches leading to the evolution of the workplace environment.

. . . . . . . . . . . . . . . .

13

the

(e-)B evolution

we lead your e-Brand’s growth mapping your asset end-to-end (e-)volution strategy

the e-Brand

(e-)volution= fearlessly leveraging

(e-)B innovations

illustration #12 | accelerating your innovation ………………………………….cycle

evolve to your efficiencies

(e-)volution StrategyRO(e-)I workplaces

- cloud-based app(s)

- full (e-)integration = optimal operations efficiencies

- no hardware, no software

- mobile (e-)services management


coWrkr

(e-)Glossary

(e-)Gen, the brand experience driver


(e-)B


®

an experience-Generation® / (e-Gen®) is a holistic principle which simply says people from all generations ultimately seek an experience that defines their increasingly technologically, social media, etc driven culture in their pursuit of efficiencies & workplace happiness; and so the Y-gen, being the fearless generation become the e-Gen drivers.

. . . . . . . . . . . . . . . .

(e-)Glossary

14

the

fearless (e-)Brains

(e-)Gaps

(e-)Gaps

(e-)Gaps

in ™ principlei we

(e-)Gen ™ principle CRE(e-)S unit

(interns) 18 years -25

years (graduates)

26 years –36 years



(e-) workplace

strategy

CRE(e-)S e-Brain

strategy

(e-) Enablers

(e-) Optimizers

+ CI unit HR unit

webring synergy to your (e-)Brain workplace strategy

the e-Brand

illustration #13 | (e-)Gen® -(e-)workplace metrics

“employees come first, not customers” -jack morton

(e-)B


(e-)partners, the brand experience driver


(e-)B


®

an experienc(e-)partner® is an operations partner who’s services are aligned to an e-Brand’s workplace & service strategy in the form of an e-Brand star strategy (which falls within the CRE(e-)S strategy) thus ensuring optimal operations efficiencies.

. . . . . . . . . . . . . . . .

(e-)Glossary

15

the

(e-)B stars

wealign your (e-)workplace partners & their (e-)services with your (e-)Brand star strategy

the e-Brand

illustration #14 | (e-)Brand service star®

(e-) workplace + service strategies

in-house strategy

outsourcing strategy

technical (e-)services

strategy

non-technical


business support


your CRE(e-)S strategy

your HR strategy

your CI strategy

e-Brand star

strategy

(e-) engine

(e-)brand aligned

partners = dream service

experience


(e-B)evangelists, the ultimate brand experience RO(e-)I


(e-)B


®

an (e-B)evangelist® is an internal / external e-Brand asset who lives & breathes (for) your (e-)culture’s authenticity to the extent that they aggressively & innovatively preach your brand experience story at every opportunity they get (e-Brand community touchpoints, i.e. both virtual& physical worlds) - they are your ultimate architect of workplace happiness, your evolutionist, your RO(e-)I drivers

. . . . . . . . . . . . . . . .

(e-)Glossary

16

the

(e-)B fans

the e-Brand

illustration #15 | (e-B)evangelists®

we enable the e-Brand evangelists in your (e-)B community

steve jobs | guy kawasaki

(e-)

(e-) (e-)B evangelists

(e-)B community members

(e-)B advocates

(e-)B loyalists

(e-)B noobies

(e-)B observers

™a

uth

en

tic (e

-)B s

tory

“me too” brand story

what’s your e-Brand’s authentic

™(e-)story?


(e-B)rand value, the ultimate brand experience driver


an (e-B)rand® value / RO(e-)I® is value derived from investing in asset experiences, the ultimate & sustainable e-Brand’s competitive advantage

. . . . . . . . . . . . . . . .

(e-)Glossary

17

(e-)B RO(e-)I

we unlock, sustain & optimize your smart end-to-end (e-B)rand value

(e-)B


® thethe e-Brand

illustration #16 | (e-B)rand® value metrics tree

unlock your e-Brand’s

fearless value repository

(e-B)rand value -RO(e-)I

people

processes & systems

services

facilities

e-Brains

e-Brand fans

e-Brand stars

technicalnon-

technical

technical

non-technical

business support

people

facilities services

evangelists

(e-)B efficiencies

(e-)B integration

(e-)B high-performance


e-Brain RO(e-)I metrics

(welcome), to the workplace happiness movement


(e-)B


®

the workplace happiness movement - twhm® is a community of fearless e-Brains, e-Brand stars, fans & evangelists - architects of happiness in their own workplaces - who’s purpose is driving their e-Brands’ trademark authentic workplace happiness experiences - RO(e-)I driven happiness…find your true brand experience, own it & tell your authentic trademark (e-)story

. . . . . . . . . . . . . . . .

(e-)Glossary

18

the

(e-)B happiness

we lead you to your trademark authentic workplace happiness experience®

the e-Brand

illustration #17 | authenticity (e-)compass®

(e-)

so

,truly

(e-)Brand

e-Brand

(e-)Gaps

(e-)Enablers

(e-)Optimisers(e-)activation

(e-)volution

¹ 2 3 4

^ “be yourself, everyone else is already taken” -

oscar wilde


thank youour e-Brand journey has begun!


e-Brand evangelist & Strategist - Kenyata Makhoba: explore your (e-)journey® - m: +27 (0) 78 758 9442 | s: kenyata@tfe-b| e: [email protected] | w: www.tfe-b.co.za | blog: the fearless e-Brandexperience authentic happiness® - e: [email protected] | w: www.twhm.co.za | blog: the workplace happiness movement

. . . . . . . . . . . . . . . .

19

(e-)Contact

(we), will chat soon | sokhuluma maduzane…(e-)B


® thethe e-Brand

thank youour e-Brand journey has begun!

(e-)B status

weare a new breed of e-Brand agency, born fearlessly eccentric & authentically happy®.


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the fearless e-Brand - 2015 executive engagement