Cyber Clean Thailand

By Praew (Product Executive)And Koi (Brand Marketing)

To introduce a new product to Thai market

To promote brand image

Time line Process

First opening 21-24 July 11@ Commart

Exhibition with a big promotion Buy 2 Get 1 Free

Distributing to 57 HWH shops with a special price of 15% discount SRP

Jul ’11 Aug ’11 Sep ’11 Oct ’11

Distributing to 57 HWH shops with incentive program and promotion of

Notebook &Cyber Clean

Distributing to 100+ HWH shops

with incentive program and promotion of

Notebook &Cyber Clean

ADS, PROMOTION,

AND INCENTIVE

2012 ADVERTISING

Sales Volume

Sales Volume 2011

July

August

September

October

0 50000 100000 150000 200000 250000

ZipbagPopup-cup

COMMART ONLY

Business Ratio

HWH90%

ALC10%

1st Quarter Sales

HWH84%

ALC16%

2nd Quarter Sales

HWH78%

ALC22%

3rd Quarter Sales and forward

Display of HWH good selling shops

1ST

• 252DL – Pantip Bangkok (Central part of Thailand)

Display of HWH good selling shopsBT Emporium

Bangkok (Central part of Thailand)

2ND

Display of HWH good selling shops

3rd CM72 – Chiang Mai (Northern part of Thailand)

What we have done?

• Training HWH employees• Promotion and incentive program• Graphic picture and logo BG attached• Brochures and HWH magazine• Distributing demo of H&O (yellow) gel• Demonstrated video clips + Thai sub title• Promote CC on Facebook and Youtube• Banner on HWH website

Feedback

The HWH employees have introducing the product really well. Otherwise, many

customers are not familiar with the product and brand as Cyber Clean cleansing gels are

new to the market. So, they are not trust with the brand. Therefore, if we can launch more advertising for Cyber Clean. It should help Cyber Clean boosting the sales volume

and brand image a lot!!!!

What is our next step?

• Demonstrated video clips (Thai Version)• HWH magazine and guidebook• New promotion and incentive program• Product review and update CC news on

Facebook• Take charge of copycats (waiting for food & drug testing and

exclusive distributor contract)

What more??

• Other websites and magazines promote• Road show in each part of Thailand• Event – Booth setup for Cyber Clean• And more …