Building Bridgeswith Social Media

Effective ways to encourage parent participation and build a culture of fairness and trust through

utilizing interactive, online tools

Dr. Brian J. Dixonemail@brianjdixon.com

Twitter: brianjdixon

What would you like to learn in this session?

What is Social Media?

How has Social Media

impacted your…•Life•Students•Community•Parents•School

Why use Social Media?•Share your story•Better attendance•Authentic feedback•Donor engagement•Community buy-in•Student recruitment

Your Social Media Toolbox•E-newsletter•Facebook•Twitter•School Website•Ning•YouTube

•Survey Tools•Email•Teacher Blogs•Student Portfolios•Principal’s Blog•Cell Phones

E-newsletters•Know your audiences•Weekly updates•Parent reminders•Event Planning

Facebook•Profile icon•Full name•Short bio•Contact info•Status update•Recent updates

Facebook•Event info•School reminders•Pictures and highlights•Answer questions

Facebook Ads•Design your ad•Choose your target•Set your price

Twitter•Easy to use•Multiple platforms•Simple sharing

•Reminders•Upcoming events•Survey questions•Direct outreach

Website•Main menu•Current stories•School info•Video clips•Contact info•Social media•Email sign-up

Ning•Notes•Members•Forum•Blog posts•Content

approval

YouTube•Use video frequently•Post interesting events•Update your channel•Video responses•Favorites

Survey tools•Pilot your questions•Ask for volunteers•Send the link via email•Embed on your website•Have a back-up plan

Email tips•Keep your email closed•Check less frequently•Batch processing•Rules and folders

Gmail Steps:•Select all•Star important•Archive the rest•Review stars

Teacher Blogs•Update syllabus•Course calendar•Contact info•Teacher bio•FAQs•Picture of teacher•Office hours

Principal Blog•Answering FAQs•Announcements•Sharing highlights•Interactive book talk

Cell phones•Give out your number•Text messaging•Voicemail hotline

Cell phones•Cell phone polling

Contribute•Call in your feedback:

206-338-5857•Email your ideas:

book@brianjdixon.com