Building Bridges Connecting Social Media and Service Learning

Holden Dillman, Nicoleta Dvornicov, Jacob Heller, Dylan Mullins and Peter Hackbert,

Entrepreneurship for the Public Good ProgramBerea College, Berea KY

Gulf South Conference Little Rock, AR

March 11-13, 201503/13/15 Peter Hackbert, Berea College

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Entrepreneurship for the Public Good

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Community Partners Challenge

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What Can You Gain From Our EPG Experience ?

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1.4B 5

Five Social Media Platforms that Matter

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How Can YOU Optimize Your Profile?

Do what you can, with what you have, where you are.

- Theodore Roosevelt

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Pick a Neutral Screen Name

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Avatar Example

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2 Things

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Cover Example

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An Example of Google+

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LinkedIn Example

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Go Anonymous

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Twitter Header Example

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Workshop Exercise: Twitter Handles

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Workshop Exercise: Mantra Example

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Let Me Introduce You to Curtis Penix

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Curtis Penix

How To Feed the Content Monster?

The man who does not read good books has no advantage over the man who can not read them.

M A R K T W A I N _____________________________________

Content Creation | Content Curation

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Calendar Event Planning in Google Docs

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Hubspot Editorial Calendar

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Reshare Test

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Reshare Your Pal’s Posts

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Alltop

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Buffer - the easiest way to publish on social media

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Feedly Example

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Google Scholar

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Futurity: University Press Releases

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Did Someone Say Holy Kaw?!

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Klout Example

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LinkedIn Example

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NPR Example

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TED Example

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Find What Is Trending

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Facebook Twitter

Keep a Running List

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Seize the (Holi)Day Example

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1. What am I trying to say?

2. What words will express it?

3. What image will make it clearer?

4. Is this image fresh enough to have an effect?

Be Valuable, Be Interesting, Be Bold , and Be Brief

If you are not pissing people off on social media, you’re not using it right.

G U Y K A W A S A K I

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Be Thankful, Be Visual, Be Organized

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#FoodPorn

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#Fruit

#Dessert

#InstaFood

Be Active

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Be Distributed

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Be Promotional

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Be Analytical

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Be Curious

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Use the Right Tools

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Use “Mentions” Not Hastags

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Consider the Total Audience

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Go Three Rounds

Opening Bell: When you share a post

Round 1: Commenter Comments

Round 2: Your Response

Round 3: Commenter Responds

End of Fight.

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Add Drama

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Effective E-mail List | Mail Chimp

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Join a Blogging Network | Triberr

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Embed Your Posts in Your Blog

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Meet Community Partners in Real Life

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CROSS POST

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#GSS201573

Reach Beyond the Event

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Take and Share Candid Photos

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Google Event Page - How to

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How to Optimize Individual Platforms

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How to Put Everything Together

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Thank You Gulf South Summit Conference!

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