Ibm mobilefirst software_service_portfolio_presentation

© 2014 IBM Corporation1 #IBMMobile

How IBM MobileFirst is fueling the evolution of enterprise-class mobility

November 3, 2014

© 2014 IBM Corporation2 #IBMMobile2 © 2014 IBM Corporation#IBMMobile

Mobile ischanging the way

I work

Mobile isgiving me better ways to

serve my customers

Mobile isprotecting my data and

my company’s data


The right mobile technologies enable you to provide greater value to employees, customers, and partners

Employee, customer,

and partner value

Mobile infrastructure

Engagement

Operations

Security

Development

Engagement

Operations

Security

Development

Mobile development efforts may not provide the business value you expect

Mobile app development

Mobile app development


Simplifying enterprise mobile with IBM MobileFirst software

Efficiently build, secure, and continuously deliver quality mobile apps that deliver value for customers or employees

Cross-platform or native-only

Essential back-end infrastructure for a mobile app

One platform – Get it your way: cloud; on premise; iOS edition

Seamlessly secure and manage your devices, applications, content and transactions

Advanced mobile management

Secure productivity suite

Secure gateway access

Secure document sharing

Advanced threat protection and prevention

Understand, engage and enhance mobile customer interactions

Push notification and mobile campaign management

Mobile customer experience analytics, and digital analytics

Intelligent location detection

Mobile store and commerce

IBM MobileFirst Platform IBM MobileFirst Protect IBM ExperienceOne


The five biggest challenges you will face when you build and deploy mobile apps

1. Securing apps while connecting to enterprise data

2. Rapid, continuous delivery while maintaining 5 star app ratings

3. Unpredictable scale requirements for data

4. Delivering contextual apps that are compelling and productive for users

5. Managing and troubleshooting deployed apps


Based on time from last visit and previous buying history, ABC Grocer app recommends adding certain items Jane may need to restock her pantry

Jane is preparing a shopping list for her son's birthday party

ABC Grocer app indicates these items are on sale this week

Jane adds them to her list

Picking a recipe from the app automatically generated a shopping list

Mobile apps need a convenient single point of integration with any type of enterprise data that adds value to the mobile experience (inventory, customer records, reviews, frequent shopper points, recipes, etc.)

6 © 2014 IBM Corporation#IBMMobile


Jane moves through the store, focusing on her shopping list

As she lingers in the aisle, Jane is offered a promotional $5 coupon because of her frequent buyer status

Jane is also provided information on plates, cups and napkins that are also on sale and something she needs for the party

Monitor, store, and analyze the wealth of context available from mobile devices (location, identity, usage history, environment, demographics, etc.) to personalize customer interactions and enhance digital brands



Jane provides feedback to app that this designation would be valuable to her

Jane receives a courtesy thank you message and two weeks later is notified that the app has been updated to include this feature.

Jane pays for her purchases using mobile payment app

Enable rapid delivery of mobile app updates based on real-time user feedback; new capabilities; security patches; and customer-driven enhancements to create optimal user experiences. Ensure secure transactions.

Jane needs to find high quality gluten-free flour to make cupcakes

ABC Grocer app does not list GF designation



The IBM MobileFirst Platform supports mobile development and operations with four components:

Available on premise or in the cloud.

Available for Cross-platform or iOS only (new in 4Q)

Efficiently Develop and

Integrate

Easily Secure

Personalize Engagements

Continuously Deliver

Rich, integrated lifecycle and infrastructure for native and cross-platform apps

Protection of corporate services from unauthorized access

Leakage prevention of corporate and user data

Wide choice of user engagement methods, to match mobile users’ needs

Leveraging mobile sensors, user usage patterns and data to personalize user engagement

Tools for continuous high-quality app delivery

App quality and performance analytics and monitoring

Version control and streamlined app delivery


IBM has a platform to address your challenges in building and deploying mobile apps

See the results other clients are achieving with the IBM MobileFirst Platform

Source: 1. IBM Software Technical White Paper April 2014 2. Gartner Magic Quadrant for Mobile Application Development Platform, 2 September 2014,

In an IBM study, compared to “do-it-yourself platforms,” IBM’s integrated platform saves development expense across the app lifecycle from design, code, deploy, test, to operations and support1

Enables organizations to use existing skills in platforms and development approaches

Complemented by IBM’s portfolio of software and services including mobile management, application lifecycle management, cloud, security, and connectivity

Supports open standards that include IBM Bluemix services

Gartner recognizes IBM as a Leader in the Magic Quadrant for Mobile Application Development Platforms* based on its ability to execute and completeness of vision2


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose


MTR delivers faster, better service with the IBM MobileFirst Platform

Before:

Engineers struggle with hard copy project plans that are easily separated, lost or damaged

Customer response teams are bogged down by lengthy emergency documents that take too long to search in a crisis

Maintenance crews’ manual reporting processes slow down repairs, creating potential safety concerns

Today:

Engineers easily access plans, specs and budgets; collaborate with other groups; and respond to contractors while onsite

Customer response teams quickly provide passengers with commute updates and resource availability

Maintenance crews photo-document, flag and track repairs


Barriers to best-in-class customer service:

There is too little insight into how customers use using banking applications

It takes longer than desired to get new mobile apps and features to market

A better banking experience:

Customers can pay bills and transfer money via mobile in 2 easy clicks

52 percent of customers are avoiding unnecessary spending

Tangerine Bank creates a higher quality banking experience with the IBM MobileFirst Platform


IBM MobileFirst Protect: One Security and management platform for all your mobile assets

Secure mobile containers

Seamless enterprise access

Secure content collaboration

Comprehensive mobile management

New in Q4

Threat Protection / Prevention

Zero-day iOS 8 support

Content Management Updates

Content access from End User Portal

Shared folders

Gmail integration for device discovery & access controls

Windows Phone

Certificates for Email and Wi-Fi configuration

Kiosk mode

Secure Container / Secure Mail

iOS Notifications for Exchange 2013


Katy is a retail associate working to find the perfect gift for Jane’s son.

Additional controls are used to ensure the device has not been compromised

Customer data is protected on the device and through secured transmission.

While accessing Jane’s customer information. Special care is taken to ensure her customer data is protected.

Context-aware security protects all customer data and transactions across devices, apps, and the enterprise, which improves usability. Separating customer data on the device ensures no other apps can access it, ensuring customer privacy.



As Jane prepares to purchase a present for her

son at a retail store...

Her bank notices potential fraudulent activity happening

overseas.

Security and Protection extends beyond employees to customers. Ensuring personal information is secured and accessed by only the people who are allowed to access it helps enterprises manage threats on customers.


The threat goes unnoticed to Jane, improving her mobile

experience while simplifying her shopping experience.

Jane is sent a “one time password via text”

to add extra security without alarming her.


Why IBM MobileFirst Protect?

24x7 customer support by phone, chat or email

Sales & customer support at no additional charge

Community, forums, blogs, on-demand

webinars

Fastest Time to Trust

A CHAMPION2014

Mobile Device Management

Info-Tech Research Vender Landscape Award

A LEADER2014

Mobile EnterpriseMobility Management

Gartner Magic Quadrant

A LEADER2014

EnterpriseMobile ManagementThe Forrester WaveTM


Gain complete mobile visibility to optimize the mobile customer experience:

Find and isolate customer problems in mobile sessions

Segment digital traffic by device type and gain insight into the content and tactics that drive success

Gain intelligentlocation based insight into customer in-store behavior

Engage each customer in a real-time dialogue that builds on past and current behavior

Tailor messages at multiple levels – broadcast, narrow-cast, personalized

Create a highly effective, device-optimized shopping experienceSupport simple, intuitive interactions

Seamlessly extend into the store

IBM ExperienceOne: Delivering the mobile customer insights and experiences that differentiate your enterprise


Why IBM ExperienceOne?

A LeaderMagic Quadrant for

Multi-channel CampaignManagement, May 2014

A LeaderThe Forrester WaveTM:

Web Analytics,Q2 2014

IBM customer engagement

solutions are named

“a leader”

in 13 analyst reports

#1 in market share for marketing automation

7th consecutive year powering more US Top 500 online retailer sales than any other 3rd party e-commerce solution provider

65% of most influential CMOs use IBM solutions

8,000 clients in more than 50 countries including:

− 8 of the Top 10 Commercial Banks − 9 of the Top 10 US Retailers − 9 of the Top 9 global automotive companies − 7 of the Top 10 Top Financial Services companies

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.

Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to

this research, including any warranties of merchantability or fitness for a particular purpose


IBM MobileFirst software serves a diverse enterprise customer base

IBM MobileFirst Platform IBM MobileFirst Protect IBM ExperienceOne

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Fvyy-9r9jlvxoM&tbnid=Siq1K5_NTEwtgM:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/File:GM,_logo.png&ei=vhkFUuzrFNK44AOK2YDgDQ&bvm=bv.50500085,d.dmg&psig=AFQjCNGouYfE8yz9Xuf8AgbgCwqbaePniw&ust=1376152361535621

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=MEOXEG8T5hEvUM&tbnid=ZMZ43Tvpw9nlKM:&ved=0CAUQjRw&url=http://www.logostage.com/logo/siemens/&ei=_WEFUuiuG5W-4APcnYEo&bvm=bv.50500085,d.dmg&psig=AFQjCNEnV-9xeZbj4GB2_MaPr8mrHu-v-Q&ust=1376170854846046

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=d5tgOWSaXmAsWM&tbnid=x2ITPb1tRRUtJM:&ved=0CAgQjRwwAA&url=http://www.forbes.com/sites/deborahsweeney/2012/07/12/3-benefits-to-campbell-soup-acquiring-bolthouse-farms/&ei=NDAyUqKcFvLB4AOctIDwDA&psig=AFQjCNFKl3JYt07Ysf5-yx6v0cDLEailxw&ust=1379107252415294


Get started with IBM MobileFirst

Read the IBM MobileFirst portfolio announcement at https://ibm.biz/MobileFirstPortfolioUpdate

Learn more about the evolution of enterprise mobile and IBM MobileFirst Software at ibm.com/mobilefirst

Work with your IBM sales rep to schedule a mobile agenda workshop or visit an IBM MobileFirst studio




An IBM MobileFirst Approach Transform the value chain to drive growth and ROI

Engagecustomers in context by leveraging mobile insights

Protectand manage the mobile

infrastructure to optimize

performance

Buildand deploy mobile

applications efficiently


Why partner with IBM? We turn business challenges into competitive advantages

We apply IBM’s expertise in mobile technologies and business services

Recognized by analysts as a leader for mobile capabilities

Build and continually

improve apps

Protect devices and data

Engage customers and employees in context

Transform business and infrastructure

IBM MobileFirst capabilities address four areas

Delivered significant results for clients through 6,000 mobile engagements

Documents

Ibm mobilefirst software_service_portfolio_presentation