IBM MobileFirst: Put Your Business In Motion

© 2013 IBM Corporation 1 #IBMMobile

IBM MobileFirst: Put your business in motion


Mobile is everywhere

Mobile is about transacting

1

96% year to year increase in mobile cyber Monday sales between 2012 and 2011

Mobile enables the Internet of Things

91% of mobile users keep their device within arm’s reach 100% of the time

5 Trends with significant implications for the enterprise

2

4

3

Mobile is primary

5

90% of users use multiple screens as channels come together to create integrated

experiences

Mobile must create a continuous brand experience

Global Machine-to-machine connections will increase from 2 billion in 2011 to 18

billion at the end of 2022

Insights from mobile data provide new opportunities

75% of mobile shoppers take action after receiving a location based messages 2


IBM has been building up our mobile enterprise capabilities

10 acquisitions to strengthen our position in mobile since

2006 …

200+ IBM Software apps available in App Stores;

~ 1M downloads …

125+ patents for wireless inventions in 2012, bringing

the total to 270 …

160+ researchers working on mobile

projects…


IBM introduces the IBM MobileFirst offering portfolio

Analytics

Security

Management

IBM & Partner Applications

Application Platform and Data Services

Banking Insurance Transport Telecom Government

Industry Solutions

Healthcare Retail Automotive

Application & Data Platform

Str

ate

gy &

Desig

n S

erv

ices

D

evelo

pm

en

t & In

teg

ratio

n S

erv

ices

Cloud & Managed Services

Devices Network Servers


The Broadest

Portfolio of

Mobile

Solutions

The Deepest

Set of Services

Expertise

New Industry

Partnerships

and Resources

for Developers

The industry’s most comprehensive mobile portfolio


IBM MobileFirst Platform

IBM MobileFirst Management

IBM MobileFirst Security

IBM MobileFirst Analytics

The Broadest

Portfolio of Mobile

Solutions


IBM MobileFirst Platform

IBM Worklight

IBM Rational Test Workbench

IBM Mobile Application Platform Management

• Automated testing for high quality mobile

apps (planned beta in 1Q)

• Streamlined deployment for private

clouds on PureApplication System

• Single sign-on across multiple apps on a

device

• Latest versions of all major mobile OS’s

(iOS, Android, Windows, and BlackBerry)

For clients that need to:

Quickly develop and deploy high quality

mobile apps across multiple platforms

Seamlessly connect rich mobile

applications to enterprise data and

services

IBM MobileFirst Platform offers:

Native, web, or hybrid app development

Tools to build & test high quality apps for many

devices

Management, security, continuous delivery &

distribution of apps

Easy connectivity to existing data & services

for mobile usage

On-premises or managed service delivery

Available Today!


Challenges

Company estimated that up to 40 percent of its future business would come from providing mobile accessibility to its products and services. They sought a solution that would provide the scalability needed to support high volumes of data, significant numbers of users and a sizable development team.

Solution

Implemented IBM Worklight software to support its mobile-application-development project. The Worklight software provides the scalability the client needs to address the predicted increase in data and user volumes anticipated once the project is completed.

Benefits

Able to develop mobile apps quickly and efficiently, supporting future business growth at a lower cost than its previous provider could offer.

Gained scalability to support higher data and user volumes once the mobile apps were deployed.

“We utilize a hybrid/HTML5 approach to achieve

our goals with Worklight using web technologies

(HTML, Java Scripting, CSS) everywhere we can,

and native code where we need to.”

#1 digital U.S. bank has shipped industry-leading mobile capabilities

and has many more on the way


IBM MobileFirst Management

*Planned availability in 1Q 2013

For Clients That Need To:

Implement BYOD with confidence

Manage secure sensitive data, regardless

of the device

Handle multi-platform complexities

with ease

IBM MobileFirst Management Offers:

Unified management across devices

Option to wipe corporate data

Configuration & enforcement of password

policies, encryption, VPN access & camera use

Streamlined workflow between

development & operations with an

integrated Enterprise App Store

On-premises or managed service delivery

IBM Endpoint Manager for Mobile Devices

IBM Enterprise Services Managed Mobility

IBM Mobile and Wireless Network Management

Available Today!

• Latest versions of all major mobile OS’s

(iOS, Android, Windows, and BlackBerry)

• Defense-grade encryption

thru FIPS 140-2 compliance*

• Automatically grant or deny email access

based on device compliance

• Ease admin by setting and reporting

IBM Notes Traveler security policies


Public utility adds mobile devices without adding infrastructure

Company Overview Serving 4.5 million customers in the southwestern region

of the United States, this electric company of 25,000

employees is a leader in clean energy while exceeding

reliability standards and keeping consumer costs below

average. They are experiencing a migration from traditional

endpoints to mobile devices.

Customer Needs

Support 20,000+ mobile devices

Corporate and employee-owned, many platforms and

OS versions

High availability for certain devices used in the field

Adherence to internal security policies, external regulations

Benefits

Scalability to 250,000 endpoints provides room to grow without adding infrastructure

Added mobile devices to existing IEM deployment in days

Ability to integrate with Maximo, Remedy

Responsiveness and agility of product and product team


IBM MobileFirst Security


Protect devices and data

Defend the network

Ensure secure access

Safeguard mobile apps

Preserve user experience without

compromising security

IBM MobileFirst Security Offers:

Context aware risk-based access control

Mobile threat protection

Strong session management & Single Sign-on

Vulnerability analysis for mobile apps

Visibility and analysis of security events from

the device, network, user and app behavior

IBM Security Access Manager for Mobile and Cloud

IBM AppScan

*Planned availability in 1Q 2013

Available Today!

• State-of-the-art high-quality vulnerability

analysis for mobile apps

• Native support extended for iOS

to accelerate enterprise usage*

• Enhanced support for JavaScript analysis

in hybrid mobile apps*

• Out-of-the-box support for IBM Worklight

built apps to incorporate context aware

risk-based access


European Bank delivers secure mobile Internet banking Background

Major European Bank needed to reduce operational

complexity and cost with a single, scalable infrastructure

to secure access to various back-end services from

multiple mobile apps. A customized authentication

mechanism empowered the bank to guarantee the

security of its customers while safeguarding the trust

relationship with a safe app platform that encrypts local

data and delivers app updates immediately.

Customer Needs

Extend secure access to banking apps to mobile customers

Enhance productivity of employees to perform secure banking transactions via mobile devices

Support for iOS, Android, and Windows Mobile

Benefits

Authenticates requests made via HTTPS from hybrid mobile apps running on WorkLight platform to back-end services

A custom certificates-based authentication mechanism implemented to secure back-end banking application


IBM MobileFirst Analytics


Optimize digital & mobile experiences

to drive online conversion

Analyze mobile behaviors and quantify

business impact of user struggles

Improve customer service resolution

and drive loyalty

IBM MobileFirst Analytics Offers:

Automatic detection of customer issues

through user and mobile device data

User behavior drill down with high fidelity

replay & reporting of the user experience

Correlated customer behavior with network

and application data

High conversion and retention rates with

quantifiable business impact analysis

Tealeaf CX Mobile

Available Today!

• Capture and high-fidelity replay of

mobile gestures for mobile web

sessions on iOS and Android-based

devices

• Add-on Heatmap, Link Analytics, Form

Analytics, and Attention Maps for

better understanding of users’ intent

through highly visual analytics


Skybet streamlines their on line banking login and betting processes

for its mobile customers Challenges 1/3 of all bets are placed through the mobile device.

Emerging channels like mobile are key to the

company’s future success and user experience on

the mobile is a competitive differentiator.

Solution CX Mobile provided evidence of user struggles

during registration, user preferences in bet

placement, and adverse changes in user behaviors.

Tealeaf enabled the customer to quantify business

impact of customer challenges across both web and

mobile channels.

Benefits • Identified a time consuming and confusing process

around conversion rates for ID recovery – a

relatively common occurrence for people trying to

login from a stadium to bet on a soccer match.

• Developed better understanding of the optimal

customer path for betting from login to bet

placement.

• Recovery of 400 customers a day that were being

lost in poorly user ID/PIN recovery system.

• Saw an overall jump in betting conversion based

on optimized design path.

“With Tealeaf we know how our customers are using

mobile and thanks to Tealeaf we leave nothing to

chance.”

~ Steve Morrison, Tealeaf Manager at Skybet


The IBM Mobile Enterprise Development Lifecycle

Industrialize IBM Mobile Development

Lifecycle Solution

Design & Develop

Obtain Insight

Manage

Deploy

Instrument

Integrate

Test

Scan & Certify


The Deepest Set of

Services Expertise

IBM MobileFirst -

Strategy & Design Services

IBM MobileFirst -

Development & Integration

Services


IBM MobileFirst Strategy & Design Services


Ensure mobile projects yield measurable

business value

Link mobile investments to ROI and IT strategy

Establish plans for growth and maturity of

mobile initiatives

Customer journey mapping for mobile

engagement

Accelerated mobile strategy & business case

creation

Vision and delivery of compelling mobile web

experience

Detailed strategies for infrastructure for mobile

enterprise IT & communication initiatives

Mobile Strategy Accelerator

Mobile Infrastructure Strategy & Planning

Omni-channel Experience Assessment

IBM Interactive – Mobile Web Experience Design

Available Today!

IBM MobileFirst Strategy & Design

Services offer:

• Mobile Strategy workshops to provide

actionable roadmaps and prototyping

with KPIs

• Enhanced strategy and planning services

to optimize mobile infrastructure plans,

processes, security, middleware and

device selection


The event site strategies are informed by customer experience research and insights and include innovative combinations of sophisticated data delivery and analysis, multi-channel capabilities, and web 2.0 and mobile technologies.

Innovative IBM Technologies Applied:

High quality live Flash streaming video with multiple

simultaneous video streams

Live leader boards, player bios and course/court

information overlaid directly on the video streams

in an innovative, immersive presentation – a first for

highly trafficked sports events websites

Personalized alerts

Live video thumbnails for selecting streams

Redefining Media: Interactive, Multi-Channel Events

For the Australian Open, IBM served live video on

web and mobile, developed the integrated

community features and created a feature that

graphed player momentum during the matches


IBM was positioned as a leader in the Forrester WaveTM:

Enterprise Mobility Services, Q1 2013 IBM received the highest score possible in “Current Offering”

Source: Forrester Research Inc. “Forrester WaveTM”: Enterprise Mobility Services, Q1 2013”.

Full report can be accessed at http://www.ibm.com

The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of

Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the

Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.


IBM MobileFirst Development & Integration Services

For clients that need to:

Develop new mobile applications

Integrate mobile applications with enterprise IT

systems

Manage and secure mobile environments

Maintain visibility, control and automation of mobile

devices

Fast cycle development of mobile applications

across platforms

Mobile app integration for seamless connectivity

and data management

Secure and seamless wired, wireless, cellular and

WiFi network access including increased network

bandwidth required for voice, data and video

Secure mobile device and application management

Mobile Development and Testing

Mobile Application Integration

Network Integration Services for Mobile

Mobile Application Management

Mobile Application Platform Management Services

Mobile Enterprise Services for Managed Mobility

Unified Communications for Mobile

Available Today!

IBM MobileFirst Development &

Integration Services offer:

• Enterprise Mobile Enablement

• Mobile Application Development

from the Cloud


IBM Mobile Enterprise Services helps leading hotel brand deliver

managed mobility services for smartphones and tablets

Challenges To deliver differentiated and enhanced guest services,

especially for corporate clients and hotel owners. Architect

managed mobility solution for combined install base of

6,700+ smartphones and tablet devices

Solution • Enterprise lifecycle services for BlackBerry®, iPhone and

iPad devices

• Email, web, calendar access and support with centralized

end-user help desk

• Mobility device access to business intelligence for

operations reporting

Benefits • Adoption of mobility computing solutions deliver clear

business value and employee productivity improvements

• Changed how technology innovation is delivered in the

corporation

• Improved total cost of ownership and infrastructure

savings from more predictable hosting and support costs;

that help enable 30 percent smartphone growth over 5

years

• Subscription-based pricing simplifies billing and tracking

http://www.youtube.com/user/IBMMobility


1. Discover IBM’s mobile capabilities, the use cases our capabilities solve, and jointly explore how a deeper dive could drive value for you:

• Mobile Innovation Workshop (1 day)

2. If you are just starting your mobile adoption:

• Mobile Discovery Workshop (1-3 days)

• Review specific business pains and trends to create mobile strategy & plan for next steps

• Mobile Quick Win Pilot (3-10 weeks)

• Build a first instance of a mobile application to experience business value and create organizational buy-in

3. When you are ready to scale within a LoB or across the enterprise:

• IBM Mobile Strategy Accelerator (Multi-week engagement)

• Understand how to most effectively integrate mobile capabilities.

• Results in a roadmap that optimizes mobile transformation opportunities and accelerates time to market.

• Mobile Infrastructure Strategy & Planning (Multi-week engagement)

• Assess current environment, define infrastructure strategy and build technology and services roadmap

• Managed Mobile: Endpoint and Application Platform Management (ongoing)

• Provide managed services to secure your mobile endpoints and for your mobile application platform environment

Services to support your Mobile Adoption


Highlights:

Thousands of mobility, integrated communications and

networking professionals

270 mobile patents

30+ research labs supporting mobility

48 networking delivery and support centers

11 mobile enterprise services delivery and support centers

Customer support in 50 languages

Global standard processes, tools and measurements

IBM’s global mobile expertise is trusted by some of the world’s most

demanding companies

Thousands of consultants with mobile solution and managed services expertise

IBM Interactive Centers

Mobile Enterprise Services

Delivery & Support Centers

Networking Delivery &

Support Centers

24 © 2013 IBM Corporation

New Industry

Partnerships and

Resources for

Developers

1. IBM Adapters for AT&T APIs

2. IBM and Apple Alliance

3. IBM Application Service

Platform for Networks

4. IBM Worklight Academic

Courseware

5. Developer Resources

6. Business Partner Programs


New IBM Adapters for AT&T APIs

Developers can rapidly build powerful mobile

apps that easily tap into rich online services

provided by network carriers

1. Support creation of network-enriched mobile

applications with AT&T APIs:

• Speech Recognition (cross-carrier), SMS,

Notary Management, In-App Payment,

Device Capability

2. Enable building of rich native, HTML and hybrid

mobile applications with more speed and ease

3. Provide community access to additional mobile

and telecommunications content via AT&T

Developer Program @ IBM developerWorks


IBM Offers Services for Apple Mobile Devices (U.S. Only) Accelerates adoption and deployment of mobile infrastructures for Apple mobile devices

• Fast and easy enterprise deployment of securely managed

iPad for Apple using IBM Managed Mobility service

• Accelerates enterprise and government adoption of iOS

devices using IBM AppScan capabilities that scan and

secure iOS applications early in the development process

Benefits include:

• Complete mobile enterprise solution including hardware,

software and managed services, with optional lease

financing to help predict costs

• Allows clients to easily build strategic mobile platforms and

manage devices, applications and app stores

• Helps developers improve coding techniques and build more

secure applications from the start on iOS


Run IT Applications at the mobile network edge

• Process large data sets in real time

• Accelerate services with proximity to user device

Integrate IT Applications with network interfaces

• Rapidly develop new network features

• Increase Innovation by fostering ecosystems of ISV’s

• Access rich radio network with mobile applications

Smart Cloud Management

• Manage applications with Standards based Cloud interface

• Extend existing Cloud processes to edge of network

Helping Telcos deliver Mobile differentiated services to exploit their networks

and deploy apps to the edge for a hyper-responsive mobile experience

IBM and Nokia Siemens Networks introduce the world’s first mobile edge computing

platform

ASPN

10,000s of

tiny data

centre

(“cloudlets”)

IBM WebSphere Application

Service Platform for

Networks (ASPN)


IBM Academic Initiative For Mobile

49% of organizations already

have some kind of mobile deployment today

69% of organizations plan to

increase mobile investment in the next 2 years

However…

Nearly half of students

and educators surveyed

reported that their

institutions can’t meet the

demand for these skills.*

Designed to address the growing

mobile skills challenges – by

building mobile skills in the next

generation of developers:

1. New faculty grants for innovative

mobile courses on campus

2. Free IBM Worklight usage for

professors and students

3. New mobile courseware for

faculty to use in the classroom

Source: 2012 Tech Trends Study, IBM developerWorks

and IBM Center for Applied Insights, November 2012


More New Resources for Developers

driving engagement with a forward thinking community…


Announcing IBM MobileFirst Offering for Business Partners Connect with new clients via the Mobile app showcase

Validate your solutions with the “Ready for IBM MobileFirst” offering

Equipping Business Partners with opportunity to:

Get support through a vibrant ecosystem of Business Partner mobile

offerings

Gain client visibility into your applications in an industry, functional and

geographical context

Demonstrate your solutions that meet “IBM ready for” compatibility criteria

Promote your solutions at global IBM events

New offering that features leading IBM Business Partners that have

mobile solutions validated for compatibility with IBM MobileFirst

offerings

Provides differentiation for business partners via the “Ready for IBM

MobileFirst” mark, that can be can utilized in packaging and marketing

materials on qualified offerings

Mobile

App

Showcase

IBM MobileFirst


Potential to boost earning opportunities up to 60%* as IBM Value Added Reseller

Certify with “Software Value Plus IBM MobileFirst Authorization”

New Mobile Solution Incentive Offering for IBM Business Partners

New mobile offering helps IBM Business Partners expand their reach

Eligible mobile solutions can be applications or repeatable service

frameworks

Enables Business Partners to earn incremental incentives and benefits

by expanding their mobile skills and solutions

IBM

Business

Partner

Reseller

Incentive

Equipping Business Partners with opportunity to:

Augment or develop new mobile skills to meet market demand

Differentiate yourself in the mobile marketplace with the “Software Value

Plus IBM MobileFirst” solution mark

Feature your solutions in the Mobile App Showcase and gain exposure

by industry and geography

* When additional rebates and incentives are included


1 Learn more:

ibm.com/mobilefirst

Talk with your IBM representative or Business

Partner to find the right next step for you

2

3

Join the conversation:

twitter.com/IBMMobile (#IBMMobile)

facebook.com/IBMMobile

Three ways to get started with IBM MobileFirst


© Copyright IBM Corporation 2013. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have

the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities

referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines

Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

Learn more at: www.ibm.com/mobilefirst

http://www.ibm.com/mobilefirst



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