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At BlueGlassX 2012 in Tampa, Director of Community for SEOmoz, Jennifer Sable Lopez, showed us how to grow and expand your audience into a dedicated community.
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Jennifer Sable LopezDirector of CommunitySEOmoz@jennita
Transforming Your Visitors Into A
Dedicated and Passionate Community
Moz Then and Now…
A Peek Into the Past
@jennita #BlueGlassX
Lots of Blog posts…
@jennita #BlueGlassX
Not a lot of conversation
RSS Feed Circa 2008
@jennita #BlueGlassX
Not bad, dude!
Social Stats – November 2009
@jennita #BlueGlassX
~800 “fans” We hadn’t claimed our
URL!
~4,000 Followers
Blog Traffic – January 2010
@jennita #BlueGlassX
394,000 Pageviews!!!
Who Managed the Community?
@jennita #BlueGlassX
No one… until 2009
(mos
tly)
Let’s Look at Today
A Post From November 2012
@jennita #BlueGlassX
Blog Traffic – October 2012
@jennita #BlueGlassX
PRO Q&A Forum – October 2012
@jennita #BlueGlassX
Twitter – 177,106 Followers
@jennita #BlueGlassX
Facebook – 75,674 Likes
@jennita #BlueGlassX
Google+ - 25,604 Circles
@jennita #BlueGlassX
Who Manages It All Now?
@jennita #BlueGlassX
Numbers shmumbers
How Do You Do It?
2009 = ~4000 followers
Focus + Consistency = #Win
@jennita #BlueGlassX
Encourage Engagement
@jennita #BlueGlassX
Increase Engagement Through Email
@jennita #BlueGlassX
*YOU* Have to Engage As Well
@jennita #BlueGlassX
Even on *Their* Sites
@jennita #BlueGlassX
http://www.hugoguzman.com/2011/03/is-your-marketing-scalable/
Be a part of the community
@jennita #BlueGlassX
Follow the Same Code
@jennita #BlueGlassX
Promote The Community
@jennita #BlueGlassX
Let Them Easily Find Each Other
@jennita #BlueGlassX
Have Them Compete
@jennita #BlueGlassX
… And Earn Stuff
@jennita #BlueGlassX
Have a Plan
@jennita #BlueGlassX
Stick To Your Rules
@jennita #BlueGlassX
Bla bla bla? Use it as a
guide.
Stick To Your Rules
@jennita #BlueGlassX
On Facebook
In Blog Comments
In Q&A Forum
The Little Stuff Counts
@jennita #BlueGlassX
Take it Offline
@jennita #BlueGlassX
IRL FTW!!
@jennita #BlueGlassX
Have a Personality
@jennita #BlueGlassX
Don’t be a robot, yo.
On All Channels
@jennita #BlueGlassX
It’s a Team Sport
@jennita #BlueGlassX
#WIN
What’s the point?
Plus, You Want This…
@jennita #BlueGlassX
A Little of That…
@jennita #BlueGlassX
Community = Emotion
@jennita #BlueGlassX
But *Not* This…
Don’t Just Take My Word For it
(or anyone else's)
Thank You!
Jennifer Sable LopezDirector of CommunitySEOmoz@jennita
