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Blomming is a Social Commerce solution that allows individuals and businesses to sell on their own blogs, websites, Facebook pages and on mobile devices. All from one centralized management console
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Nicola Junior Vi!o, Alberto D’O!avi, Ma!eo CascinariSeptember 2013
E-commerce made easy as blogging
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Social CommerceA growing market
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Social Commerce
“By 2015, companies will generate 50% of Web sales via social presence and mobile applications”
Blomming in the report“Cool Vendors in E-Commerce, 2012”h!p://bit.ly/gartcvec12
Booz&Co estimates: US$30 BLN 2015
CAGR 2011-2015: +56%
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Mission
Social Commerce is for everybody
Blomming is an E-Commerce platform that allows everybody, individuals and businesses,
to sell on its own website, blog, Facebook Pageas well as from Blomming itself, other sites
or mobiles. In minutes and at a very low cost.
The idea is to be a pervasive E-Commerce system,not only a destination site.
International from day one.
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Target
That already have their own presence on:
Long Tail SMEsIndividuals
= +
&/or &/or
WebsiteFacebook Bloglunedì 9 settembre 13
On your Blomming.com pages
On your Web properties... ...and on other’s apps
On your website
On your FacebookPage
On Blomming’sSocial
Marketplace
...The Social A"liation
Network
Through Blomming
APIs &...
On Blomming ‘sMobile App
On your blog
On your FacebookPage
With Blomming you can sell...
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User case: Web Shop
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User case: Facebook Shop
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User case: Blomming Shop
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ResultsAnd history
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Results
+65.000 Registered Users(Sellers or Promoter)
+25.o00 Shops (40% on Facebook)+320.000 Products on sale
+55.000 Products sold+6.000 Promoters
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Other achievements
For a complete review please see h!p://www.blomming.com/about
National Innovation Award 2012
“Cool Vendor in E-Commerce 2012” (Apr 2012)“Innovative Niche E-Commerce Providers to Watch” (Aug 2012)
Best E-Tailer - Best Pure Online Player, 2012
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Our path
0
5000
10000
15000
20000
NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Cumulated seller’s growthMoney in
Tech & mktg Team Marketing expend. O!ce
Working on an IdeaFounder & co-founder workingpart-time on the projectNo moneyNo peopleNo o!ces
BootstrapFounder & co-founder + angel investor working full time on the projectNo TeamNo Marketing investmentsCo-working spaces
Launch(1.000 e-mailaddresses)
Mobile app
Bulk upload
Gartner: Cool Vendor in e-commerce
Storefront launch (no SEO until now)
Embeddable Shoplaunch.
Paypal: adaptive payment ("rst in Europe)
Jeckerson (Magento integration)
Portuguese version
Multicurrency
Facebook Store launch: 200 stores opened on FB in 2 weeks
Two months a"er being online with a simple blog widget: Selected by Seedcamp
Vertis sgr: "rst vc funding
25.000sellers!
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Social A!liationA new monetization opportunity
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Mission
The Social A!liation is a new feature that allows everybody, but especially bloggers and online
publishers, to make money online by promotingE-Commerce products created by others.
This can be done with a simple Like, a Tweet,a Pin, etc., or by creating a Shop and pu#ing it
on blogs, websites or Facebook Pages(i.e. using that actual Blomming features).
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Social A!liation
“Are you a Social Media Lover?”
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Target
Social Media LoversEvery Net user can share and earn with a simple
Like, a Tweet, a Pin (etc.).
Bloggers and Online publisherThe Social A!liation can become a new revenue
stream to monetize content. It has no con"ictwith existing Advs as it is in context
and respects the Readers Community.
->
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Target
Web AgenciesDevelop an E-Commerce for customers and use
the Social A!liation to empower the relationshipswith Bloggers and Social Media Lovers.
DevelopersIntegrate this system in your web or mobile
app and monetize them!
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Founders
Founder: Nicola Jr. Vi!o, 32, 10 in professional IT, most of themin high level fashion (Yoox) and travel (Venere.com) E-Commerce
Co-Founder: Alberto D’O!avi, 48,20 on tech journalism, 7 on Social Media, launched ZDNet and Computer Bild Italy
CEO: Ma!eo Cascinari, 48,20 as manager of Media, Online
and E-Commerce top companies
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Blommingblomming.com
Twi#er.com/BlommingFacebook.com/Blomming
[email protected]@blomming.comma#[email protected]
Thanks!
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