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24 May 2010
Taking a customer focused, collaborative and open border approach to business and technology innovation
Hutch Ranck, Managing DirectorDuPont (Australia) Ltd
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
Topics
• Brief company background
• Centres of excellence
• Leveraging R&D – a market backed approach
• Commercialising product base across established and emerging markets
• Your questions
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
Background on DuPont
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
•To be the world’s most dynamic science company, •creating sustainable solutions essential to
•a better, safer, healthier life for people everywhere.
DuPont Vision
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
Teflon®Lycra® Kevlar®
Solae®
Soy ingredients
Tyvek®
Transforming from a successful technology driven chemicals and polymers company to a market driven, science based, sustainable materials company
QualiconTM
Food safetySorona®From corn
Pioneer Seed
PET bottles
DuPont: A history of Innovation
Lycra® is a trademark of Invista™, a subsidiary of Koch Industries
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
DuPont 2008 Worldwide Sales By Market
AGRICULTURE/FOOD29%
ELECTRONICS9%
MOTOR VEHICLES
20%
PLASTICS & CHEMICALS
9%
OTHER21%
$30.5 B CONSTRUCTION
MATERIALS12%
TEXTILES / HOME FURNISHINGS
5%
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
Creating centres of excellence for R&D capabilities
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
The Global Scope of DuPont R&D
Major R&D CenterMinor R&D Center
Hyderabad, India Shanghai, China
Meyrin, Switzerland
Wuppertal, Germany
Wilmington, USA
Johnston, USA
Wilmington, USA Johnston, USA Hyderabad, IndiaWuppertal, Germany Shanghai, ChinaMeyrin, Switzerland
• >5,000 Scientists and Engineers
• $1.4 B R&D Spend
• Over 50 R&D Centers, Worldwide
1903 1999 1999 20051987 2008
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
85%
Business Unit Portfolio
• SBU Funded
• Tied to 1-5 Year Goals
DuPont R&D: balancing short vs long term
Tota
l R&
D:
$1.4
Bill
ion
15%
Central Research Portfolio
• Corporately Funded
• Tied to Platform Strategies
• High Challenge / High Reward
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
More & Better Food
Sustainably- Sourced Materials
Safety & Security
Biotechnology
Molecular Biology
Functional Genomics
Cell Biology
Proteomics
Microbiology
Metabolic Engineering
Immunology
Fermentation
Food Chemistry
Nutritional Science
Crop Chemistry
Polymer Science & Engineering
Fluorine Chemistry
Fiber Science & Engineering
Regulatory Science
Materials Science
Particle Science
Surface & Colloidal Science
Nanostructure Control
Key Technical CapabilitiesDuPont Technology Directions
Alternate Energy
Energy Efficiency
ImprovedCommunication
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
Leveraging R&D – a market back approach
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
Market Driven Innovation in DuPont• Guided by Market Insight and
Market Foresight
• Common approach, differentially applied:
– Disciplined, data-driven, fact-based
– Sustainability focused
Relevance Uniqueness Commercialisation
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
DuPont Market Driven Innovation
• Customer partnerships accelerate the process.
• Co-developed and co-managed programs with customers yield best results.
• Resource commitments from each partner upfront are necessary for success.
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
Mega Trends/Growth Opportunities
• Unprecedented growth in developing countries
• Need for increased food production
• Drive for renewable energy and materials
• Demand for greater safety and security
• Desire for increased connectivity
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
Commercialisation across established and emerging
markets
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
An Innovation continuum
Top 75 Critical 50
CommercializationT = 0
CommercializationT = 0
T = +2yrs.T = +2yrs.
• Focus on reducing market & technical uncertainty • Focus on reducing
commercialization uncertainty
• Guided by aggressive launch plan
Launch hard
APEX
• Create options
• Guided by defined opportunities
Transform vs. improve • Guided by quantified
value proposition
Focus & drive
T = ~ -6yrs.T = ~ -6yrs. T = -2yrs.T = -2yrs.
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
Establishing the Discipline• Define the process
• Establish goals– 35% of revenue from products introduced in last 4 years
by 2010 (vs. a base of 22% from 5 year products in 2000)
– Defined by SBU
• Annual reviews by SBU - Data based, portfolio focused– Resource deployment
• Grow vs. sustain• Degree of focus on most strategically important
programs (T75/C50)• Technical/marketing collaboration
– Portfolio balance• H1 vs. H2 vs. H3• New vs existing market/technology
• Project by project execution (stage gate process)
MARKETFOCUS
Define & Screen Growth
Ideas
Assess the Market
Opportunity
Define the Offering Model
Developthe Offering
Plan the
Launch
Execute the
Launch
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
Building the culture
• Strong project leaders
• Resource for success (cross-functional)
• Focus
• Accountability
• Customer interaction
• Good tools and discipline
• Make Innovation a real priority
• Create growth culture
• Portfolio choices tied to overall strategies
• Provide focus (i.e. Top 10)
• Engage in the details
• Insist on straight talk
• Tolerate ambiguity
• Champion/ barrier-buster
Success = Leadership commitment + “Right” Projects + Strong Execution
Commercial Strategy
Real Market Insight
• Market focused organization
• Market expertise
• On-site insight
• Customer based problem definition
• Relevant and competitive technical skills
• Internal/external collaboration
• IP protection
• How to make money
• Launch plan
Technology Feasibility
Integration and iterationQuantified value proposition
+ +
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010
600
1100
1600
2100
2000 2001 2002 2003 2004 2005 2006 2007 2008
Delivering results
US Patents Granted Annually
400
2000
495
2008
4000
8000
12000
$ m
illio
ns
2000
US Patents Filings
Sales From New Products >$10B
Strong momentum.
35%of total
2008
New Products Commercialised
774
2004
901
2008
Taking a customer focused, collaborative and open border approach to business and technology innovationHutch Ranck, DuPont (Australia) Ltd24 May 2010