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JD Rucker
Director of New Media
December 8, 2011
Beyond the Basics: 7 Idea-Sparking Examples to
Jumpstart Your Facebook Marketing
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
What This Is
•Checklist•Brainstorming Tool•Living Document
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
Prerequisites
•Engaged Followers•Basic Understanding of Facebook
•Small Budget•Willingness to Succeed
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
Sharable Photos
• Charitable work• The over-allowed
trade• “Show your
support for…”• _______________• _______________
Move beyond the “like” or the comment. Get people to “share” your content. They must have a reason and nothing works better than photos.
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
Best Comments Get a Free Oil Change
• “The best part about living in Houston is _____”
• “Who’s going to win the National Championship game and what’s the final score? Closest prediction gets AMC movie tickets.
• ______________________• ______________________• ______________________
Having local or general-interest questions is fine and most are doing it pretty well. Give them incentive to interact directly with your posts. Movie tickets, oil changes, etc. work very well.
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
The Fresh Trade Page
• Post pictures of a trade as soon as it is received.
• Get pictures or videos of the previous owner “saying goodbye”.
• Ask for comments, even being so bold as to ask how much the car is worth.
• ______________________• ______________________
Liking and interacting with a Facebook page is about exclusivity and enjoyment. The enjoyment part is easy. Exclusivity is harder. Give them a reason to see something others will not.
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
Local Business Involvement
• Create a coupon page for a local business that’s only accessible by those who like your page.
• Be sure to have an extra hoop to jump through… have them post a catchphrase such as “Getting $1 off my Java Chip Mocha at Howie’s Coffee thanks to Wilbur Chevy.
• _________________________• _________________________• _________________________
Some campaigns happen elsewhere. You can cross-promote with a local restaurant, specialty shop, or anyone who the dealership has (or will have) a relationship with.
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
Instant Savings from the Service Bay
• Post signs for $2 off their oil change or other services for posting on the dealership wall or checking in.
• Special coffee? Massage chairs? Tie them into Facebook wall posts.
• ______________________• ______________________
Getting people while they’re waiting for service is the easiest way to get interaction on the page.
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
“Show Off Your Purchase” 1st Payment Promo
• Contest can be about whoever gets the most unique user comments on their “Just Purchased Pic.”
• Don’t forget the limit!• ______________________• ______________________• ______________________• ______________________• ______________________• ______________________
Got a bird dog program? Repurpose it! Use Facebook to run new-owner contests during the “excitement phase”.
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
Sales Contest
• Create a point system for Facebook engagement with monthly bonuses.• 5 Points for pictures
posted to the wall.• 10 Points for pictures
shared by the buyer.• 10 Points for reviews
posted to Google Places.
Offering a bonus to the sales team tied into Facebook is the ONLY way to get them involved. Period.
Tumblr, Facebook, and More
The 2012 Automotive Social Media
White Paper is Nearly Complete.
Reserve Your Free Copy Today!
http://siteby.tk/asmwp2012
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