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Going beyond a basic Facebook Page
Ideas for more interaction
Presented by Mia Lee@Webbiegirl on Twitter
Facebook as a business – vs. a person
• Page vs. Profile• Profiles = limited number of friends. • If the business is a Profile it will ask to “Friend”
people = see other people’s photos, information, write on their wall, and many more things that businesses should not be doing
• Business have the ability to use many tools, analytics and other resources.
https://www.facebook.com/pages/create.php?migrate
Why Facebook Pages
• Free and easy to create• Visible to those without a Facebook account• Provides analytics (Insights)• You can create Ad Campaigns • Vanity URLs, blog feeds, Notes, apps & more
We have a Facebook Page. Now what?
• Integrated Campaigns• Landing Pages• Contests and sweepstakes• Coupons
How To – Apps
• Graphic design, web developer• Host the code and graphic on your site• Facebook or 3rd Party Apps assistance• Developer create canvas page• 3rd party Services
Contests
• Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.
Facebooks Promo Guidelineshttps://www.facebook.com/promotions_guidelines.php
Facebook Page Guiding Principleshttp://ads.ak.facebook.com/ads/FacebookAds/Best_Practice_Guide_042811_10.pdf
http://www.socialmediaexaminer.com/facebook-promotions-what-you-need-to-know/ Facebook Promotions
