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This is the talk from my DICE 2010 presentation. You can find a video of the talk here: http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/
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Beyond FacebookThe Future of Pervasive Games
Jesse Schell
>
> tFV
Facebook is BIG
>LG DP(Lead Generation) (Direct Payment)
Facebook is STRANGE
+ =
1500 FTE $300M
WTF?!
+- - =
Facebook is TERRIFYING!
Big. Strange. Terrifying.Unexpected.
$350M+ =
=
∈
$12 $20
>I
TV
Groceries
Reality TV
Organic Groceries
Big Mac Angus Burger
Level XP* Letter GradeLevel Twelve 1860 ALevel Eleven 1800 A-Level Ten 1740 B+Level Nine 1660 BLevel Eight 1600 B-Level Seven 1540 C+Level Six 1460 CLevel Five 1400 C-Level Four 1340 D+Level Three 1260 DLevel Two 1200 D-Level One 0 F
Lee Sheldon’s Grading Procedure: You will begin on the first day of class as a Level One avatar. Level Twelve is the highest level you can achieve.
+10!
+20!+20!
+10!
+10!
+5!
+45! +500!
+200!
+50!
+100!+50!+30!
+10! +10!+10!+10!+10!
+500!
+100!
+100!
+
+2700!
+2000!+5000!
+9000!
+5!
+1000!
+30!
+100!
+30!
+10!
+5!
+25! +75! +300!
+30!
+30!
+200+50!
