Best Social Media Practices: Facebook, Twitter, G+ and Pinterest

  • Published on
    09-May-2015

  • View
    2.681

  • Download
    2

Embed Size (px)

DESCRIPTION

In the webinar presentation for Inman News, social media director Katie Lance, covered best practices for Realtors to use Facebook, Twitter, Pinterest and GooglePlus. This webinar was sponsored by Listings to Leads.

Transcript

  • 1.#BestSMWebinar: Best Social Media Practices: Facebook, Twitter, G+ and PinterestSeptember 13, 2012Hosted by: Katie LanceSocial Media Director, Inman News @katielance Sponsored by:

2. #BestSM9/13/2012 @2012 Inman News All Rights Reserved2 3. #BestSMThis webinar: Interview with Listings to LeadsBest practices to: Engage your audience Build community Generate leads and createbusiness Stay in touch with clients -past, present and future Q/A9/13/2012@2012 Inman News All Rights Reserved3 4. 25+ Point Property Marketing,Lead Generation & SEO Platform for every listing! 800-788-8508 Free Trial at http://www.listingstoleads.com/inman 5. Best Practices & Problems:Marketing Your Listings Listings do not generate leads No overall organization/checklist 800-788-8508 Free Trial at http://www.listingstoleads.com/inman 6. The Listings-to-Leads Virtual Tour: Generate Leads 7. 800-788-8508 Free Trial at http://www.listingstoleads.com/inman 8. L2L Tools send people to Your Lead Generation Points!. . 800-788-8508 Free Trial at http://www.listingstoleads.com 9. L2L Tools send people to Your Lead Generation Points!. .800-788-8508 Free Trial at http://www.listingstoleads.com/inman 10. http://www.listingstoleads.com/inman/ 11. #BestSM1. Are you making the MOST ofEVERY Facebook post?Grammar is important!Short and sweetPunchyFunAsk yourself, What would get ME tocomment/like/share this? Are you being consistent? Can you post onestatus update to Facebook once a day?9/13/2012@2012 Inman News All Rights Reserved11 12. 9/13/2012 @2012 Inman News All Rights Reserved 12 13. #BestSM What happens AFTER you post?Are you promoting your post, photo or video onTwitter?Did you know every post on Facebook has a uniquelink? Share that link on Twitter!Are you checking back to respond to comments? Dontpost & run! 9/13/2012@2012 Inman News All Rights Reserved13 14. Where do you get great imagesfor your Facebook page? Howabout Pinterest?9/13/2012 @2012 Inman News All Rights Reserved 14 15. #BestSM The true secret sauceThe true secret sauce to Facebook is the action thattakes place OFF your wall.Focus 5: Every day focus on liking, commenting orsharing 5 things your friends post(s)Cut through the noise. Create a LIST of potentialand/or past clients 9/13/2012 @2012 Inman News All Rights Reserved15 16. #BestSM9/13/2012 @2012 Inman News All Rights Reserved16 17. #BestSM9/13/2012 @2012 Inman News All Rights Reserved17 18. #BestSMLittle things make a differencePersonal profile: Is your About tab updated? Do you link to your FB business page? Website, phone and email listed? Privacy settings what is public?Business page: About tab updated? Cover photo Utilize the schedule post feature Experiment with Facebook ads to increase likes9/13/2012@2012 Inman News All Rights Reserved18 19. #BestSM Know the rules of the roadIts ok to tweet publicly to someone using the @ sign. Not sure about it being public? Send a DMWhen you start a tweet with someones name the only people who see it are the people that follow you and them! 9/13/2012 @2012 Inman News All Rights Reserved19 20. #BestSMKnow the rules of the roadIf someone tweets you respond! No tweet left behind!Tweet more about others than yourself!Dont over think itBe consistent9/13/2012 @2012 Inman News All Rights Reserved20 21. #BestSMThe 15 minutes a day systemEvery AM before you open your email:1 minute: respond to tweets and DMs1 minute: scan your home feed and retweet 1 tweet7 minutes: Open up 3 news sites you read & trust and find 3-4 articles to tweet out. Schedule them in HootSuite to drip out later in the day and next day.Lunch:1 minute: respond to tweets and DMs1 minute: scan your home feed and retweet 1 tweetEnd of day:1 minute: respond to tweets and DMs1 minute: scan your home feed and retweet 1 tweet2 minutes: Follow 10 new people9/13/2012@2012 Inman News All Rights Reserved 21 22. #realestate#NYCRE#ICNY#agentRB#SF 9/13/2012 @2012 Inman News All Rights Reserved 22 23. #BestSM Keep it short & sweet!9/13/2012 @2012 Inman News All Rights Reserved23 24. #BestSM9/13/2012 @2012 Inman News All Rights Reserved24 25. #BestSM Link your brandwebsite to your bio Search engines areindexing Pinterest Avoid pinning overlyself-promotionalphotos/links9/13/2012 @2012 Inman News All Rights Reserved25 26. #BestSM9/13/2012 @2012 Inman News All Rights Reserved26 27. #BestSM9/13/2012 @2012 Inman News All Rights Reserved27 28. #BestSM9/13/2012 @2012 Inman News All Rights Reserved28 29. #BestSM9/13/2012 @2012 Inman News All Rights Reserved29 30. #BestSM9/13/2012 @2012 Inman News All Rights Reserved30 31. #BestSM9/13/2012 @2012 Inman News All Rights Reserved31 32. #BestSM9/13/2012 @2012 Inman News All Rights Reserved32 33. #BestSM9/13/2012 @2012 Inman News All Rights Reserved33 34. #BestSM9/13/2012 @2012 Inman News All Rights Reserved34 35. #BestSM9/13/2012 @2012 Inman News All Rights Reserved35 36. #BestSMCheat Sheet 9/13/2012 @2012 Inman News All Rights Reserved36 37. #BestSMCheat Sheet 9/13/2012 @2012 Inman News All Rights Reserved37 38. Q/A - Contact me Katie Lance Facebook.com/InmanNext @InmanNext or @KatieLance 9/13/2012 @2012 Inman News All Rights Reserved 38 39. http://www.listingstoleads.com/inman/

Recommended

View more >