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Be a Technology Company First. Why? Gen C.
First, a little about us.
We are a full-service, on-shore mobilestrategy, design, & development team.
Who We Are
Fargo – Minneapolis
350+ mobile, web, design and strategyprojects since 2010. Made with love and
grit in the Upper Midwest
Our Ethos. Our Compass.Our Promise.
5
Our Clients
6
The 4th Industrial Revolution
The First 3 Revolutions...
4th Industrial Revolution: Cyber-Physical Systems
1
4th Industrial Revolution: Cyber-Physical Systems
2
Internet of Things
Bots
AR/VR
Artificial Intelligence
Gen C Habits
First, let’s define Gen C.
cross-generation + digitally
savy
What does Gen C look like?
15 85to
ages
Gen C’s interaction with the world.
everythingonline
How to reach Gen C?
Shared content on
Personalnetworks
Conventional digital ads
over
Technology Roadmap
Content Consumption
1 2 3 4
The Older Model
Client Brings
Myriad Brings
Budget/Time
Estimate
Credentials
App Idea/Need
Product
The New Roadmap
Content
Mobile Technology
Roadmap
Agile Tech Infrastructure
BrandPosition
Content
Agnostic Technology
Data Analytics
App/Tools
Website
CompetitionBusiness Model Transformation
Innovator
Mobile is Central
Real World Applications
120,000In 1973
86,000In 1998
18,800Currently
Larger market cap than Kodak when purchased
by Facebook.
9employees
2016$50MM spent on
technology in 2016
2013Bezos bought theWashington Post
2016
2015
38%
37.9%
3.9%3.5%
2.7%2.6%
2.6%2.8%
2.4%2.5%
2.4%1.7%
2.3%2.6%
1.6%1.6%
1.1%1.0%
0.9%1.0%
=online
holiday saledominance
Idea to execution in
6 days
Real World Applications
What You Can Do
Responsivemobile site at
a minimumMobile-firststrategy is
a must
Find a technology CHAMPION!
API ecosystems are the next
platform
Experiment with new tech
Fail fastlearn fast
A greatproduct isexpected
You won’t win without a
great marketing plan
but
