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MUISC SURVEY RESULTS Music Survey Results Market Research The purpose for my market research is to collect information and statistics that can help contribute ideas towards my own magazine design. By finding out what music is most popular and how people most interact though music and consume music, I can create a magazine design that will be most successful and current with the most active ages within the music scene. The method of my research is to send a music survey by email to numerous participants of multiple ages. Question 1) These results show that people who answered the survey were mostly female. This could affect the rest of the results by sowing a stereotypical more female judgement on the answers. Question 2) The results show that the ages of people who have answered the survey range from 16 and under to 50. It also shows feedback mostly came from a younger audience with mostly people from the16 and younger category. This could affect feedback as it could

Audience Research Questionnaire Analysis

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Page 1: Audience Research Questionnaire Analysis

MUISC SURVEY RESULTS

Music Survey Results

Market Research

The purpose for my market research is to collect information and statistics that can help contribute ideas towards my own magazine design. By finding out what music is most popular and how people most interact though music and consume music, I can create a magazine design that will be most successful and current with the most active ages within the music scene. The method of my research is to send a music survey by email to numerous participants of multiple ages.

Question 1)

These results show that people who answered the survey were mostly female. This could affect the rest of the results by sowing a stereotypical more female judgement on the answers.

Question 2)

The results show that the ages of people who have answered the survey range from 16 and under to 50. It also shows feedback mostly came from a younger audience with mostly people from the16 and younger category. This could affect feedback as it could result in only stereotypical kinds of music coming through from eat that age group are presented with via TV and radio. This tells me if I were to create a successful magazine, based on these results, I should focus on a younger age group.

Page 2: Audience Research Questionnaire Analysis

MUISC SURVEY RESULTS

Question 3)

This evidence shows me that the results collected come from a range of different people leading different lifestyles. This could affect the results based on the work environment, for example in a student environment you hear a lot of music from different characters however being a ‘film editor’ you hear music from the people around you who are restricted to the same things as you are therefore it would be common you enjoy the same things. These results show that the majority of replies came from students. This affects the results as it could mean a vast variety of different tastes.

Question 4)

These results show the most commonly listened to music by the survey’s participants. The results here show that ‘Indie/alternative’ music is most popular here with almost half the votes. The second most popular in this R&B. This helps contribute to my magazine research as it shows, to create the most successful type of magazine I should base it on an indie/Alternative theme.

Question 5)

This questions results show there is multiple ways people discover new music. These results also show out of all the participants, most people use YouTube to find new music.

What is your occupation?

Student

Teacher

Sale Assistant

Film Editor

Page 3: Audience Research Questionnaire Analysis

MUISC SURVEY RESULTS

Question 6)

This questions results show that the majority of participants listen to music by downloading it from ITunes. This could help with my market research by looking at the most downloaded songs in iTunes and base parts of my magazine of those genres of music.

Question 7)

The results shown here show that participants in my survey listen to a lot of music daily.

Question 8)

The results shown here show that the majority of participants from my survey do not read music magazines which shows for successful magazine I would have to

How do you seek new music?

I Don’t FriendsMusic TV MagazinesYouTube SoundCLoudRadio

How do you listen to music?

YouTube

Itunes

SoundCloud

Phone Apps

Spotify

Page 4: Audience Research Questionnaire Analysis

MUISC SURVEY RESULTS

pay close attention to feedback. Adding interactive competitions or advertising internet sites and phone apps could help bring technology to the magazine and bump up the success.

Question 9)

The results shown here show that the majority of participants from my survey do not read music magazines which shows for successful magazine I would have to pay close attention to feedback. Adding interactive competitions or advertising internet sites and phone apps could help bring technology to the magazine and bump up the success.

Question 10)

These results show that those who took part in my survey mostly find out about gigs by social networks such as twitter. This shows technology has a largeeffect n how music is exported and shared, thefore to createa sucessful magazie I should focus on audience paricipation.