QR CODE APPLICATION FOR FMCG PRODUCTSA New Dimension to Branding

WHAT ARE QR CODES ?

QR Codes or Quick Response Codes are two dimensional scannable barcodes- which connect a user from a transitory media to digital content. Precisely with the help of a camera. (Smart phones, Tablets, Laptops etc)

QR CODES ARE VERY SMART

Social

Meticulous

Articulate

Refreshing

Trend Setter

APPLICATIONS OF QR CODES

QR CODES: STATISTICS

4549 % increase in QR Code scans, from Q1 2010 to Q1 2011.

56 % of QR Code are seen on product packages.

11 out of 50 Fortune 500 companies are using them, as in 2011.

Most QR Codes are scanned in USA, after Japan

MENA : FERTILE GROUND FOR QR CODES

High mobile penetration

Growing smart phone penetration

Investments in ICT infrastructure

Concept of multiple phones in GCC

Young demographics

High tourist inflow

MENA: SMART PHONE STATISTICS

70% users- planning to upgrade.

54% non users- planning to upgrade soon.

Photography-2nd most popular activity

QR CODE ON FMCG PACKAGING

APPLICATIONS OF QR CODE FOR FMCG PACKAGING

Nutritional Information

Ingredients Product Demos/

Videos/ User Manuals

Recipes User Reviews Other Information

Tracking and Reporting

Geo graphical Data

Product Information Business Insights

ADVANTAGE

Stronger Brand

Engagement

Better Brand

Awareness

Cost Effective

Easy Data Tracking

Quick Action