Apple iPhone

Done byS.V.Rohith

Technical Specifications

Screen size 3.5 inches Screen

resolution 320 by 480 at 160 ppi

Input method Multi-touch Operating

system OS X

Storage 4GB or 8GB GSM Quad-band (MHz: 850, 900, 1800, 1900) Wireless data Wi-Fi (802.11b/g) + EDGE + Bluetooth 2.0 Camera 2.0 mega pixels Battery Talk / Video / Browsing - Up to 5 hours

Audio playback - Up to 16 hours

Dimensions 4.5 x 2.4 x 0.46 inches / 115 x 61 x 11.6mm Weight 4.8 ounces / 135 grams

iPhone Design Display Screen

3.5-inch touch screen display Finger commands interface 25,000 pixels per inch

resolution Ambient light sensor

Audio

Headphone jacks

Built-in speaker

Bluetooth (stereo) transmission

Software OS X Capabilities

•Full OS X•Multi Tasking•Networking•Syncing•Low Power•Security•Video

•Cocoa•Core Animation•Graphics•Audio•Widgets•Applications

iPhone vs the competition

iPhone differentiation

0

2

4

6

8

10

Afford

able

Easy o

f use

Fashio

nable

Email

Web b

rowsin

g

Media

Player

Carrier a

vaila

bility

Screen

PC func

tiona

lity

Factors of Competition

Scor

e (1

0 =

high

est)

iPhone

BlackberryPearlMotorolaRAZR

iPod recycling program• This scheme will make the iphone more environmentally friendly• Customers will receive a discount on new iphones if the exchange their old mobile• If Apple encourage this scheme with their own products it will play a hand in reducing global pollution

Victims of their own success?Strategy 1Market the iPhone to Businessmen & high earners and ipods to teenagers & fashinistas.

Strategy 2Make the iPhone a high end product by increasing its price & lower the price of the ipod.

Thank YOU.