Apple iPhone
Done byS.V.Rohith
Technical Specifications
Screen size 3.5 inches Screen
resolution 320 by 480 at 160 ppi
Input method Multi-touch Operating
system OS X
Storage 4GB or 8GB GSM Quad-band (MHz: 850, 900, 1800, 1900) Wireless data Wi-Fi (802.11b/g) + EDGE + Bluetooth 2.0 Camera 2.0 mega pixels Battery Talk / Video / Browsing - Up to 5 hours
Audio playback - Up to 16 hours
Dimensions 4.5 x 2.4 x 0.46 inches / 115 x 61 x 11.6mm Weight 4.8 ounces / 135 grams
iPhone Design Display Screen
3.5-inch touch screen display Finger commands interface 25,000 pixels per inch
resolution Ambient light sensor
Audio
Headphone jacks
Built-in speaker
Bluetooth (stereo) transmission
Software OS X Capabilities
•Full OS X•Multi Tasking•Networking•Syncing•Low Power•Security•Video
•Cocoa•Core Animation•Graphics•Audio•Widgets•Applications
iPhone vs the competition
iPhone differentiation
0
2
4
6
8
10
Afford
able
Easy o
f use
Fashio
nable
Web b
rowsin
g
Media
Player
Carrier a
vaila
bility
Screen
PC func
tiona
lity
Factors of Competition
Scor
e (1
0 =
high
est)
iPhone
BlackberryPearlMotorolaRAZR
iPod recycling program• This scheme will make the iphone more environmentally friendly• Customers will receive a discount on new iphones if the exchange their old mobile• If Apple encourage this scheme with their own products it will play a hand in reducing global pollution
Victims of their own success?Strategy 1Market the iPhone to Businessmen & high earners and ipods to teenagers & fashinistas.
Strategy 2Make the iPhone a high end product by increasing its price & lower the price of the ipod.
Thank YOU.
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