Strategic Business Proposal

For: Applewww.Apple.com

Clint EvansZachary Forest

Rafael Nieto

Prepared By:Team Apple

Wosene AsefaJessica ContrerasDashia Copeland

Hook

• iRadio

• Integration of iTunes & Music Streaming

• Subscription based

• Bring a massive demographic

http://wallbase.cc/wallpaper/443657

EXTERNAL ANALYSIS

https://www.flickr.com/photos/75214066@N04/6763916791/in/faves-121000626@N08/

COMPETITORS

https://www.flickr.com/photos/earbender/5573558079/in/faves-121000626@N08/

https://www.flickr.com/photos/122323516@N08/14100052188/in/faves-121000626@N08/

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BUSINESS CLIMATEhttps://www.flickr.com/photos/cubagallery/4252864737/in/faves-121000626@N08/

ECONOMIC FACTORSPOLITICAL FACTORS

52% of Apple’s business is

outside of the US

In 2012, Apple slowed down due to weak

global economy.

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SOCIAL/CULTURAL FACTORS

TECHNOLOGICAL FACTORS

Growing with age group 35 and over- Declining with 18-34 demographic

Apple won case VS Samsung

https://www.flickr.com/photos/iklindic/11008025034/in/faves-121000626@N08/

https://www.flickr.com/photos/stefanotofs/7895210576/in/faves-121000626@N08/

BUSINESS OPPORTUNITIES & THREATS

https://www.flickr.com/photos/lisa_rific/3506244072/in/faves-121000626@N08/

https://www.flickr.com/photos/chaparral/2159096467/in/faves-121000626@N08/

SALES & MARKETINGhttps://www.flickr.com/photos/simlingling/4495566509/in/faves-121000626@N08/

LEGAL FACTORShttps://www.flickr.com/photos/86530412@N02/8213432552/in/faves-121000626@N08/

Organizational Strengths

https://www.flickr.com/photos/11554001@N05/9113775539/

Apple believes in quality not quantity.

https://www.flickr.com/photos/81035653@N00/6964247144/

Apple TVhttps://www.flickr.com/photos/30998544@N07/3330430342/

Organizational Weaknesses

https://www.flickr.com/photos/18436325@N00/441516072/

https://www.flickr.com/photos/20905078@N04/5527934808/

https://www.flickr.com/photos/52313501@N02/6371464613/

It’s imperative to stay ahead of the game in the technology industry.

Target Market

https://www.flickr.com/photos/38675383@N06/3649010222/

Collaborators: Microsoft

https://www.flickr.com/photos/14838182@N00/483238384/

Ethics: Will prevent illegal file sharing of music.

https://www.flickr.com/photos/25029221@N00/2142256098/

Operations

https://www.flickr.com/photos/74243188@N04/10138991143/

Hiring a bigger staff, of new innovative

individuals.

https://www.flickr.com/photos/55928592@N04/5183646214/

With this new re-vamp of iTunes, it will bring business opportunities with social media

platforms.

Implementation

Evaluation

• Used to avoid the failure of the proposal

• Research, establish standard, measure performance, and take action.

• Stay up to date with competitors

• Technological changes

• Please the consumers

• Financial Crisis

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https://www.flickr.com/photos/75214066@N04/6763916791/in/faves-121000626@N08/

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John Rosenfelder. 2011. Amazon Cloud Player Announcement. Retrieved June 18, 2014 from https://www.flickr.com/photos/earbender/5573558079/in/faves-121000626@N08/

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