API Management: Unlock the Value of Your Unique Assets with a Robust API

©2013 Software AG. All rights reserved. ©2013 Software AG. All rights reserved.

Daniel Adelhardt Director, Product Management Robert Rowe Sr. Manager, Product Marketing

Unlock the Value of Your Unique Assets with a Robust API

©2013 Software AG. All rights reserved. For internal use only

2 |

APIs are a High Volume, Billion Dollar Business

Salesforce.com generates half of its $2.3B in revenue via APIs

$2B/yr. “90% of what we do is business through APIs”

Twitter processes 13B transactions per day via its APIs. Google processes about 5B

transactions per day via its APIs

Enabling Partners

300,000 registered apps


3 |

What is an API?

•  It’s a service


4 |

New Methods to Reach Customers Via Apps

WEB APPS

1 billion 1 trillion

TRADITIONAL IT API PLATFORM

But why would any organization willingly risk exposing its most precious data assets over the Web?


5 |

The App and API Value Chain

IT Systems

Delighted Customer

Apps

App Developer

API PLATFORM


6 |

Business Reasons for Exposing APIs

Foster Innovation

Find New Sources of Revenue

Self-service Customers,Partners

APIs provide Business Value

Power Mobile Apps


7 |

How Many Apps Are There?

Source: http://www.pureoxygenmobile.com/how-many-apps-in-each-app-store/

iTunes, Google Play, Windows Phone Marketplace, Blackberry World


8 |


9 |

API Business Models – Show Me The Money!

Source: 20 API business models in 20 minutes, John Musser, ProgrammableWeb, API Strategy Conference, 2013

Bake your business model into your API


10 |

The Time for API Adoption is Now!

Key Points:

•  The App economy is not limited to a single industry

•  Remixing data from multiple sources is emerging as a hot new business model (i.e. mashing up maps with transit data)

• Numerous reasons to expose APIs • Many business models for making

money with APIs


11 | ©2013 Software AG. All rights reserved. For internal use only ©2013 Software AG. All rights reserved. For internal use only

How to Implement a Robust API Strategy


12 |

Framework to Build a Robust API Platform

API Goals & Prioritization

(Identification)

Definition & Realization

(Actualization)

Deployment & Optimization (Operations)


13 |

Decide on the Business Goals of your API

Targeted Audience

Business Model

Marketing Strategy


14 |

Is your API well provisioned?

Infrastructure

Processes

People


15 |

Provide Simple & flexible APIs •  Provide choices –

•  Data Formats •  Protocols •  Authentication

•  Get familiar with API Design Patterns


16 |

Building an API is a lot like building a UX

Mock Up Try out

Refine

Implement Provision

Incorporate User Feedback


17 |

Your Protocol Choices – SOAP to REST?

•  RESTful APIs are clearly perceived as state of the art

•  BUT: SOAP also provides unique advantages

•  Decide based on your API audience •  Or design for both

Source: ProgrammableWeb, based on 5100 API’s as of Feb 2013

Don’t let Hype drive your design choices!


18 |

JSON or XML – your payload format choices?

•  Verbosity •  Extensible •  Strongly typed •  More complex •  Namespaces •  Wide range of layered technologies

•  More compact •  Not extensible by design •  Simple syntax •  Ambiguity •  Faster

XML JSON

Don’t let Hype drive your design choices!


19 |

Optimize for Cloud & Mobile

Infrastructure Considerations •  API Result Caching •  Leverage Compression (GZIP) •  Traffic Management •  High Availability


20 |

Some API Design Best Practices

GET http://myhost/myAPI/info? fields=name, e-mail

GET http://myhost/myAPI/info? Offset=50&Limit=25

GET http://myhost/myAPI/info? Limit=25

GET http://myhost/myAPI/info? Sort=name&order=ASC

Partial Responses

Limit Results

Pagination

Service side Sorting

GET http://myhost/v1/myAPI/.. Design for Versions


21 |

API Façade implemented by an API Gateway

Authentication & Authorization

Security & Intrusion Protection

Traffic Optimization & Shaping

Monitoring & SLA Management

API Gateway

API Facade

Backends


22 |

Managing the lifecycle of your API

Salesforce: /services/data/v20.0/sobjects/Account

Intuit: /api/v1/app/BillingStatus/<appid>

“Communication leads to community that is, to understanding, intimacy and mutual valuing.”

- Rollo May

Dependencies & impact analysis API versioning Provisioning, deprecation & retirement


23 |

Analyse your API’s usage

Traffic

QoS

MarkeEng

Support

Trends Business

“You can't manage what you can't measure” - Peter Drucker

Leverage Analytics


24 |

Delighting your developers •  Make it easy to find APIs •  Document APIs properly •  Provide Sample Code

or SDKs •  Share Sample Apps •  Evangelize •  Sponsor Hackathons

Great Documentation

Communicate & Evangelize


25 | ©2013 Software AG. All rights reserved. For internal use only ©2013 Software AG. All rights reserved. For internal use only

The Software AG API Management Suite


26 |

Why do APIs need to be managed? AP

I PL

ATFO

RM

Partners

Affiliates

Internal Developers

ISV’s

Provision APIs? Retire APIs?

Secure internal assets?

Meter Usage?

API Provider App Developer

Onboard developers?

Provide tiered access?

Sign up for access?

Understand usage?

Track their KPIs?


27 |

Mediator

Typical Deployment Architecture

Enterprise Edge

API Consumers

API Mediation

Secure Enterprise Network

Optional Load Balancer

Backend Services

API Invocation

API Lifecycle

Edge Security

API Portal

API Metering and Analytics

Mediator

Enterprise Gateway

CentraSite


28 |

Benefits of Software AG’s API Management Suite

Full Lifecycle

Control over your APIS

Single, unified

solution for both internal

as well as external APIs

Scale your API

deployments rapidly with out-of-the-

box Terracotta

caching

Leverage proven

webMethods technology recognized by leading analysts

Achieve faster time-

to-value with Prime

methodology and our

expertise

Technology

API Management: Unlock the Value of Your Unique Assets with a Robust API