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Analytics: If you aren’t measuring...
You’re Guessing
EIS 2350 !
This is the last lecture... Get your money’s worth!
What Are Analytics?• Web analytics is the measurement, collection, analysis and reporting of
internet data for purposes of understanding and optimizing web & social media
They Can Be Measured from Multiple Sources
Web Email
Tracked Links Social Networks
What are we looking for?
• Who are our fans?
• Where are they engaging?
• What is working? What isn’t?
• How long do we have their attention?
Website Analytics
This is FREE -- all you need is a google account
Other Options?marketing tools... usually used by large companies, big brands, and highly trafficked websitessuite of tools owned by Adobe (same guys that make Photoshop). most of these tools focus on conversion of sales (ROI).
Tracked Links
Shorten Track and Share Links
Why are these stats important?
You’ll Always need to know about your traffic: !
Where did it come from? !
Where is it going? !
What’s working? !
What’s not?
Why are these stats important?
Did your campaign work? !
Was it profitable (ROI) !
Could it have been more successful? (A|B testing)
!
Time of Messaging/Traffic Day of Messaging/Traffic
Questions on Presentations?
• Things to Remember
• Presentations are EXACTLY 10 Minutes(you’re gonna want to rehearse this... points will be deducted for going over the time limit)
• You’ll get to Give each other a Grade (if you haven’t been participating up until now, it’s probably too late to start)
• You’ll be given grades by industry professionals(I work with these people, please kick ass, and don’t embarrass me!)
ASK EM NOW...
