Five Pillars Of Mobile Marketing At Simon Malls

1.  Mobile  Web  

2.  Free  Wi-­‐Fi  

3.  SMS  +  **Calling  

4.  Partnership  Apps  

5.  Mobile  Apps  

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1. Mobile Web: largest audience

m.simon.com

868% YOY Growth In 2011 To Millions Of Visits Per Month

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2. Free Shopper Wi-Fi: key lubricant to mobile usage

Browser Based Wi-Fi Sign-On Mobile Based Wi-Fi Sign-On

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89% Of All Wi-Fi Users

Are From Mobile Devices

3. SMS + **Dialing: widest reach

Witnessed 1,172% YOY Subscriber Growth & Became One Of The Largest Txt Clubs In Retail In 2011

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4. Partner Applications: extending reach & use cases

Shopkick

Deployed Nationwide At 250 Malls & Seeing 199% YOY Growth In Mall Walk-In’s Being Driven By Shopkick App Users

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5. Native Applications: richest brand experience

iOS & Android

Mobile App Usage Grew 173% YOY in 2011

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