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AI as a competitive weapon Jonathan Seal Mando @jay_seal

AI as a competitive weapon

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Page 1: AI as a competitive weapon

AI as a competitive weaponJonathan SealMando @jay_seal

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PART 1: AI state of the nation

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IT Director . . . . . . . . . . . .

IT Engineer . . . . . . . . . . . .

4%

58%

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Mission statement of the Dartmouth Conference, 1956,

where the term ‘AI’ was coined

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[Q]

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PART 2: Why does this matter to you?

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IT

doesn’t

matter

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From 2012 to 2015 internet

traffic has increased by

>100%

In 2012 <0.5% of

data generated

was analysed

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QUANTIFIED:SELF

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QUANTIFIED:ENTERPRISE?

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Absorbing unstructured data

Making connections

Handling complexity

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Personality profiling

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Site messaging tailored if user exceeds ‘prone to worry’ threshold…

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ConversationalUI

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Emotional context

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Understanding personality

Natural interactions

Emotionally aware

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“The digital workplace is the experience of work delivered through the collective use of connected devices, software and interfaces.”

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We are all cyborgs…

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Providing insights

Enabling self-actualisation

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PART 3: Practical Magic

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Example services to use for PoC:

• IBM Watson

• Cortana Intelligence Suite

• Microsoft Bot Framework

• Language Understanding Intelligent Service (LUIS)

• IFTTT

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Naturalistic interactions

Predictive analytics

Targeted ’Bots

BI

Personalisation

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Crowdsourcing insightsFlexing pricing based on useUsers are also suppliers

Masking complexity‘Magic’ over functionEngenders trust in the brand

Rapid prototypingSupply chain innovation

Creating communityConnecting 1-1

Continuous innovation cultureEvangelistic about benefitsPremium mindset

Partnering to amplify perceived valueConstant reinvention of the same core product

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Thanks!Jonathan SealMando @jay_seal