Competitive Intelligence: A Secret Weapon for GrowthJonah LopinFounder & CEO

Hi, I’m@JonahLopin,and I’m a founder at .

Inspiration & competitive intelligence software for

marketing

Started July, 2014$1.5m funding10 employees

HQ in Boston, MA

Jan, 2

015

Feb, 2

015

Mar, 2015

Apr, 2015

May, 2

015

Jun, 2015

Jul, 2015

Aug, 2015

Sep, 2

015

Oct, 2015

Nov, 2015

Dec, 2015

Jan, 2

016

Feb, 2

016

Mar, 2016

Apr, 2016

May, 2

0160

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Crayon User Growth

Many understand the funnel.

Few understand the market.

Sales Enablement:

Are your people prepared to sell against the competition?

Product Marketing: Which ad is going to

strike a chord?

Content Marketing:

Where’s the white space?

[non-obvious] sources of competitive intelligence

10

Blog Resources1Blog & resources

Presentations Video2Offsite publishing

Long-form content Audio

Case Studies Partner Directories3Customers & partners

4Pricing & products

Integration Sites Native AppsOff-site product presence

Review Sites

5

Integration Partners

6Messaging & Positioning

Jobs Glassdoor7Jobs & Culture

Discussion Forums Ideas Sites8Forums & ideas

Help Docs Trust/Status PageHelp, support, trust

Developers Site

9

Quora Reddit10Discussion sites

Questions?

@JonahLopin

jonah@crayon.co