DigitalSherpa Social Media Solution: Proven, Powerful Internet Marketing Service

Increases Search Traffic to Blog/WebsiteGrows Overall Web TrafficBuilds Community and EngagementIncreases Paths for Prospects to Discover You = Leads

Adam JapkoPresident, DigitalSherpa

Editor and PublisherWineZag

www.wine-zag.com

There Are Two Legitimate Social Media Marketing Paths for Property Managers

People You Already Know:

Social Networking

Resident engagement Social network (FB) focused Blog as community tool Feature engaged resident exp. Primary focus: Retain residents and

showcase resident experience as rental tool

People You Want to Know But Don’t Yet Know:

Content Marketing

Active apartment hunters search lots of stuff, lots of opportunities to be found

Content marketing allows active renters to find the information they want… and you….simultaneously

Social networks (FB) primarily used to distribute content that live on web

Blog content marketing builds own audience of new prospects through keyword build up

Blog content drives website results through increased keywords and organic search results

Primary focus: New residents

Social Networking and Carter-Haston: Significant Effort, Powerful Resident

Engagement

Looking Beyond Community Residents:Pingdom Confirms Prospects Active on Social Networks:

Average Facebook user: 44 Years-old

Social Content Sharing Radically Changed Consumer Web Habits

Web site

Web site FacebookFacebook

TwitterTwitter

OtherSoc.Id’s

OtherSoc.Id’s

BlogBlog

•De factoblog basedsocial content marketingsystem emerges

•Sets up integrationof traditional web and social web for internet marketers

Evidence That Content Marketing System Works to Drive Web Traffic

Apartmentfinder.com traffic increases from 1.3M to 2.0M visits per month during the year following our blog launch and social content marketing campaign

Our social marketing activities drove a 54% total increase in monthly visitors without additional SEM investment

Keyword traffic increases by 40% from 570K to 800K monthly visitors following social campaign launch

258K different searches drive 6.7M visits…..increased content and keyword creation works to drive organic traffic

Commercial Real Estate Broker Drives Personal Brandwww.realpropertyalpha.com

marketwise.com

Found in large search stream…..

•Benefits from long tail searches

•Trusted site/blog

•Consistent topics

•Keywords and language matter

Audience building for “Web Only” brand with nothing to sell but free content

Content Marketed Across Social Platforms

Community Sherpa Getting Focused on Producing Search Friendly Content

Google (and Bing) have a strong focus on Content Not Just any Content: “Relevant” content is “Unique” and

“Engaging” A single, high quality blog post is worth a thousand low-

quality blog posts

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Steady Addition of Content Builds Prospects and Leads Via Search

CommunityName ReportingPeriodPMCName BlogPageViewsBlogUniqueVisitorsBlogTrafficViaSearch1401 South State Nov-09 Lincoln Property Company 74 24 01401 South State Dec-09 Lincoln Property Company 824 180 01401 South State Jan-10 Lincoln Property Company 715 248 11401 South State Feb-10 Lincoln Property Company 796 289 171401 South State Mar-10 Lincoln Property Company 875 338 351401 South State Apr-10 Lincoln Property Company 938 340 301401 South State 4222 1419 83Arelia James Island Nov-09 The Morgan Group Inc. 420 46 0Arelia James Island Dec-09 The Morgan Group Inc. 671 85 0Arelia James Island Jan-10 The Morgan Group Inc. 674 87 6Arelia James Island Feb-10 The Morgan Group Inc. 1077 186 62Arelia James Island Mar-10 The Morgan Group Inc. 1196 255 125Arelia James Island Apr-10 The Morgan Group Inc. 1415 296 221

While traffic and visitors can be erratic, search traffic is a powerful and reliable deliverable of social content marketing

CommunityNameReportingPeriod PMCName

BlogPageViews

BlogUniqueVisitors

BlogTrafficViaSearch

Camden Glen Lakes Oct-09 Camden 700 155 0Camden Glen Lakes Nov-09 Camden 1088 191 14Camden Glen Lakes Dec-09 Camden 509 74 16Camden Glen Lakes Jan-10 Camden 581 86 16Camden Glen Lakes Feb-10 Camden 420 114 28Camden Glen Lakes Mar-10 Camden 380 96 37

Bainbridge Social Media Footprint

“Now that the blogs have been live for some time, we are seeing stronger organic placement and overall web traffic monthly. The growth is building each month.”

- Jared Miller, VP of Marketing

Since launching in late 2009, every property has experienced an increase in organic, non-paid traffic to their web sites

10 properties have realized an increase in organic traffic of more than 70%, and four of these have seen more than 100%

As a result, Bainbridge has been able to eliminate over $100,000 of annual online marketing spend in paid search advertising