DBC Opening Remarks - Adam Japko

Thanks To Our Advisory Board

• Amanda Gates• Kyle Hoepner• Drew McGukin• Holly Hollingsworth

Phillips• Elizabeth Ralls

• Mally Skok• Clinton Smith• Tamara Matthews-

Stephenson• James Swan• Barbara Viteri

design-bloggers-conference.com

Regional Representation

• 37 States • 34% From California


Veteran & New Bloggers


How long have you been blogging? %Less than 1 year 43%1-3 Years 22%More than 3 Years 36%Grand Total 100%

Your Reach and Influence


How many people visit your blog each month? %0 - 10,000 80%10,001 - 99,999 16%More than 100,000 4%Grand Total 100%

DBC Attendees Hold Top Footprint

Magazine Rate Base& Monthly Visitors (000)s


158 Million Daily Active Users

US Teens/Young AdultsSocial Media/Networking Sites

LA Times: Why Snapchat?• “Combines texting and FaceTiming, with the photographic

charm of Instagram”• “Friends usually start a conversation first with a photo, and

then keep the conversation going by texting through Snapchat”

• “No matter how many friends you have on Snapchat…There's no way to publicly tell...it’s a platform that doesn't really fuel that need for ‘likes.”

• “There is a sense that Snapchat is a better reflection of your ‘real’ life whereas Facebook and Instagram portray embellishments”

Design

DBC Opening Remarks - Adam Japko