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HOW THE FIFAHOW THE FIFA WORLDCUP CANWORLDCUP CANPROMOTEYOUR INTRANET Training and activating people for using the intranetintranet
HOW DOES THEHOW DOES THE INTRANET WORK?INTRANET WORK?
WHY DOES THE INTRANETWHY DOES THE INTRANET WORK FOR YOU?WORK FOR YOU?
I f llIntranets are succesfull• When they make daily tasks easier• When the employee understands and supports the
f tfeatures
TASKS INSTEAD OFTASKS INSTEAD OF TOOLSTOOLS
HOW DO WE MAKE PEOPLE UNDERSTAND THE VALUE OFUNDERSTAND THE VALUE OF THEIR INTRANET?THEIR INTRANET?
and make intranet a bit fun as well?and make intranet a bit fun as well?
CASE 1:
RIJKSWATERSTAATRIJKSWATERSTAAT INTRANETINTRANET
C RijkCase: Rijkswaterstaat • New corporate intranet
• Replaces 14 local intranetsOver 9000 users• Over 9000 users
T i i diTraining content editors• A training pack
• PowerpointQuick reference card• Quick reference card
• Online help section• Online help section• Manual• GuidelinesGuidelines• Videos
H l iHelp section
H l S iHelp Section
R lResult• Over 300 people using the CMS• Lots of feedback about the system (free bugtesting)
K fKey features• Share info organisation-wide• Arrange your own homepage• React
ACTIVATION CAMPAIGNACTIVATION CAMPAIGN
A i i iActivation campaign
A i i iActivation campaign
Check the results
-
2 0
L l dLessons learned• The good
• “Frank video” was well appreciatedKeep activating after launch• Keep activating after launch
• Make an easy training pack available
• The “could have been better”• Help-sectionHelp section• Governing the “local editors”
CASE 2:
RIJKSPORTAAL TRAININGRIJKSPORTAAL – TRAINING EDITORSEDITORS
C 2 Rijk lCase 2: Rijksportaal• 13 ministries of the Dutch government
• 14 different intranets1 portal called Rijksportaal• 1 portal called Rijksportaal
• Over 100,000 users
Bi h llBiggest challenges• sharing with colleagues• new information architecture• authorisation and target groups
S li T i iSplit Training
Day 1: Vision Day 2: CMS
Vi i i iVision training• Information architecture• Editorial guidelines• Editorial organisation
Vi i i iVision training
Ask learningtargets
Vision and concept
Showcase a prototype
SimulateEvaluate Simulatepractical situations
The gameEvaluatelearningtargets
L l dLessons learned• The good
• Ask user learning targetsSimulate daily situations• Simulate daily situations
• Split vision & CMS training
• The “could have been better”• CommunicationCommunication• Bad pilot caused
C f iConnect for questions• www.twitter.com/timvanwaard• [email protected]
• Or by voice, right now…