26. Size XS (1-100), S (101-150), M (501-1000), L (1001-10000), XL (+10000) Type of site N (Content/News/Comms), C (Collaborative), T (Transactional), O (Other) Types of interactions available Number of Passive types - Number of Active types - Number of Advocative types (e.g. 3-5-3)
28. COMMUNITY Get everyone interacting, sharing ideas and successes, and networking with colleagues across the Group. INFORMATION Make sure everyone has access to information that will help them do their job better, including research reports and data on the Groups customer base and market landscape. INSPIRATION Give people a glimpse of future possibilities, through reports on new marketing innovations and emerging trends.
29. content Social
30. Misconception of the goal of the site The site is social and nothing else
31. content Social
33. Re-launch August 2013
34. Oct/Nov 2012 Dec 2012 May 2013 Aug 2013 Jan 2013