7 ways video can generate 7 ways video can generate leads leads

and dominate your and dominate your competition.competition.

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

@Jeff_Long @ExitRowVideos

• Forrester Research found that videos are 53x more likely than traditional web pages to receive an organic first-page ranking

• For the first time, Canadians as a whole are spending more time online than watching television

• Video is on the top 5 websites as listed on Alexa.com: Google, Facebook, YouTube, Yahoo, Live.com

• March 2010 – Nearly 173 million U.S. Internet users watched online video during the month which was a record high .

• Having video on your site helps conversion rates...even if they don’t watch the video.

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

• Zappos uses video to sell their products and sees a 6-30% increase in sales on the products using video. They’ve even employed 10 fully working production studios to create all their videos.

• Amazon uses video for many of their products and is adding new videos every day.

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

• Cisco recently shared on the WSJ its predictions

• Internet traffic will increase 5x over the next 5 years because of the amount of video being transferred

• Over 90% of traffic will come from video (including tv, video on demand, and file sharing)

• The amount of data flowing to mobile devices will double each year, with video being the fastest growing category

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

1. The first way to get a video to generate leads and dominate your competition is....

to have a video.

Having a video alone will set you apart from yourcompetition

Know who the audience and purpose is...

Make it quality and high value content

Why add video to product pages?

• Why add video to your site’s product pages?  Because simply put, product videos sell products.  While shoppers who actually view a product video are buying at a higher rate than those who choose not to watch the video, what has proven even more interesting is the fact that people who do NOT watch the video are converting at a significantly higher rate than shoppers viewing the same product page without the option for video viewing.

• I believe that it has to do with consumer behavior and the trust factor.  People feel more secure if they know you are able to show video on your site. 1) Because it means you trust your product enough to show it in full multi-dimensional format, and 2) Because it means you are an e-tailer that invests in your site, bringing your customers the best user experience possible. It makes your site seem more reliable which in turn increases consumer confidence.

• In most cases and across all verticals, video is a proven and effective tool for increasing conversion rates. However poorly executed or shoddy video may have a detrimental effect on your site. This should come as no surprise as we’re all well aware of the damage that inadequate copy-writing or unimpressive photos can cause conversions. In short, video obeys the same fundamental rules governing the performance of all mediums – quality matters!

survey based on tests by Treepodia. Article by Mark Robertson 1.29.10

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

• Video editing• JayCut.com• iMovie• Windows Movie

Maker

• Jing• ScreenToaster• iShowU• Camtasia• CamStudio• Screenr• ScreenCast-O-matic.com

• Screen Capturing • Video conversion• Zamzar.com• MediaConverter.org

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

2. Do it yourself

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

3 secrets to a great video1. Great Audio2. Good lighting

3. A steady shot

2. Do it yourself

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

3. Give em what they want!1. Video Customer Testimonials

2. Marketing videos

3. Video Case Study

4. Landing page videos

5. Behind the scenes of your company & processes

6. Employee life at your company

7. Product Demonstrations

8. Powerpoint presentations

9. Training

10. Post sale support and maintenance videos

11. Internal Communications

12. Event/Conference and Trade Show Communications.

13. Employee orientation

14. Commercials

15. Video Press Releases

16. Event Presentation video

17. Recruitment Videos

18. Funny internal videos

19. Industry tips/tricks

20. How to/Do it yourself videos

35. VLOG

36. In Store Video

37. Company Lobby / Waiting Room Video

40. Website FAQ Video

One out of every three YouTube users are searching for Do-it-Yourself information

4. Get it out there

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

-TubeMogul.com-LinkedIn-Podcasting

-Company Website-Twitter-Facebook

-YouTube

-Ning.com

One website to rule them all

• Video viewers at YouTube.com watched 93 videos on average during the month, representing an increase of 50 percent versus year ago.

• The duration of the average online video was 4.1 minutes.

• One out of every three YouTube users are searching for Do-it-Yourself information

•40% of YouTube users have income in excess of  $75,000 per year

• March 2010 – Nearly 173 million U.S. Internet users watched online video during the month.

stats from: Comscore.com

Large and small companies can take advantage of this.

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

Put it in your newsletter5. Newsletter

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

6. Closed Captions

Why: Google can read captions which helps with SEOTip: Also include a transcription of your video on your

website...it also helps with SEO

Tip: Be careful of YouTube’s transcription service...it might not be accurate

Google has given more of its search results to “blended” search results, displaying videos and images towards the top of the first page, and pushing down—and sometimes off the page—traditional web

results that would have otherwise competed for top rankings.

7. Videos helps your S.E.O., gets people to your site which should help you generate leads.

Google owns YouTube.

YouTube Search Accounts for Nearly 28% of all Google Searches.

See previous stats about video’s growth, importance and reach

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

8. Bonus: use your video in your e-mail signiture.

7 ways video can generate leads 7 ways video can generate leads and dominate your competition.and dominate your competition.

You can lead a horse to water....

Wherever he turns, he’ll drink your water (buy your product or service).

Surround the horse with as many pools of water possible and he

will drink

Q & A

7 ways video can generate 7 ways video can generate leads leads

and dominate your and dominate your competition.competition.