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Groupon's explosive growth in the West has fueled 400 (yes, really) Chinese clones. An overview of how the websites and market compare to the original. Additionally, a look at the private buying club model in China (like Gilt Group) and China social games.
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Social Market Intelligence.
3 Hot Startup Models in ChinaLucas Englehardt
1. Group buying -‐ “Tuan Gou” is new again
2. Fashion E-‐commerce-‐ Not so private buying clubs
3. Social games -‐ Chinese are crazy, Happy Farmers
Groupon -‐ with Chinese characteris;cs Group buying is well established in China
Currently 400+ Groupon’s have appeared in 3 months
Groupon clones focusing on discounts / products
CreaPve markePng campaigns (-‐1 RMB mystery box)
Very early, companies sPll just geXng started
E-‐commerce has finally arrived
Fashion E-‐commerce
Fashion E-‐commerce Taobao (and Alipay) dominate the market
Largely Cash on Delivery (COD) -‐ 60%+
Consumers are spoiled already, expect Zappos style service and return opPons
Generally very price sensiPve, looking online for deals
Not so Private Buying clubs Open plaborms -‐ people weren’t sharing deals enough
Consumers are weary of “grey market” fakes
Limited reliable service providers -‐ companies doing everything in-‐house
PredicPon: this space will explode!
China Social Games China social game developers very fragmented
Game themes and mechanics translate between China, Facebook and other markets (universal love for farming games)
Chinese social gamers are more compePPve than their FB counterparts: status and stealing play a large role
Games generally lagging behind Facebook, being copied here
A happy farming..
Social games conPnuing growth Zynga acquires XPD (Medical Mayhem), joins Rockyou and others in sourcing games from China
Increasing government control -‐ “pick” don’t “steal” vegetables
Most games aren’t making money domesPcally, simply posiPoning for the long run
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3 Hot Startup Models in ChinaLucas Englehardt
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