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My talk at BarCamp Shanghai 2009, December 5th
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Minimum Marketable Features
Maxime Guilbot – maxime (at) ekohe.com
Sunday, December 6, 2009
Sunday, December 6, 2009
Ways to fail
• Insufficient investment
• Conflict between partners
• Bad idea from the start
• Wrong strategy
Sunday, December 6, 2009
Insufficient investment
• Expenses are too high (or too fast)
• Revenues are too low (or too slow)
• Forgot to include food in the business plan
Sunday, December 6, 2009
Wrong Strategy
• Forgot about the Marketing
• Too many features and not the right feature
• Terrible usability
• Didn’t think about the chicken & egg problem
Sunday, December 6, 2009
Why my product will be a success?
• Because it has more features than the competition
Sunday, December 6, 2009
Why my product will be a success?
• Because it has more features than the competitionWRONG
Sunday, December 6, 2009
Sunday, December 6, 2009
Acceptance testing
• Cucumber / Webrat
• Test your web application
• Features & Scenario
Sunday, December 6, 2009
Sunday, December 6, 2009
Ask yourself why?
• Pop the why stack max 5 times
Sunday, December 6, 2009
Business values
• Protect revenue
• Increase revenue
• Manage cost
• Increase brand value
• Make the product remarkable
• Provide more value to your customers
Sunday, December 6, 2009
• Why login?
• Why identify users?
• Why people like to know who is publishing what?
• Why does content have to appear trustworthy?
• Why do I want to get people interested in the website?
• Why do I want to get more money in ads?
• Increase Revenue!
Sunday, December 6, 2009
If you’re about to implement a feature that doesn’t support one of those values, chances are you’re
about to implement a non-valuable feature
Sunday, December 6, 2009
Make profit?
• Don’t try to be Facebook, Youtube, etc.
• Create a product that can be viable with a small set of users
• Find a price!
• 30-day free trial
Sunday, December 6, 2009
Sunday, December 6, 2009
Sunday, December 6, 2009
Some Secrets
• Stay focused, offer one solution to one problem
• Release very early
• Get feedback very early
• Incrementally improve your product
• Don’t forget to put a price on it
Sunday, December 6, 2009
Sofa• sofa-app.com
• Timing management for small teams and projects
• People simply record their time and team leaders can invoice / bill their customers easily
Sunday, December 6, 2009
References
• http://www.omnisio.com/startupschool08/david-heinemeier-hansson-at-startup-school-08
• http://cukes.info/
• http://wiki.github.com/aslakhellesoy/cucumber
Sunday, December 6, 2009