10 Things About Beacons

Hank Horkoff, CEO Magnet Technologies, Inc.Barcamp ShanghaiMarch 2015

Contact Hank Horkoff, hank.horkoff@magnetpkl.com, +86 186.1681.7395.

These are beacons.

Beacons are the future of creating personalized experiences at real-world locations.

Beacons vs. the Web:• Immediacy – take immediate action (30% vs 3%)• Brand engagement (90 secs v. 30 secs)

Source: InMarket https://www.inmarket.com/brands.html

But,• Visitors need to download app• Visitors need to have Bluetooth turned on• Visitors will not want to be bombarded by ad

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Thing #1 – Getting One

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Estimote~$50 (¥310) each

Sensoro~$20 (¥130) each

华强北 -style~$8 (¥50) each

Thing #2 – Retail Shops Infer Your Location

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…and so do doctor’s offices.

… and in China

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In August it launched a 5 billion yuan venture with Baidu and Tencent, two leading internet firms, to devise “online to offline” services, in which consumers use their smartphones to choose products but are then led to a physical shop, where they buy them.

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Thing #3 – Coupons & Loyalty Make Up 50%

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Thing #4 – Businesses Use Them

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Room Booking TimeTracking

CustomerService

Thing #5 – Events Use Them, Too.

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SXSW- Networking -

CES- Scavenger Hunt -

Thing #6 – Beacons Use Adhesives

“Geckskin™ is so powerful that an index-card sized piece can hold 700 pounds on a smooth surface, such as glass, yet can be easily released, and leaves no residue.”

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Thing #7 – Yet, Beacons In The Wild

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@ Brooklyn Museum

Thing #8 – They help create brand advocates.

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http://player.vimeo.com/video/103540506

Thing #9 – Train Stations, Gardens, Stadiums

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Los AngelesUnion Station

Mid-Sussex’s Country Garden

Cav’s Quicken Loans Arena

Thing #10 – Next Things

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Cisco Meraki –Beacon Management

Estimote –Cloud & Secure UUID

Thank You,

Hank.