THE CURRENT DIGITAL ECOSYSTEM: WEB, SOCIAL, MOBILE, SEARCH

YESTERDAY’S DIGITAL ECOSYSTEM

Mobile Properties

Internal Properties (Intranets etc.)

External Social Networks External Websites BRAND

WEBSITES

CORPORATE WEBSITES

MULTIBRAND WEBSITES

RICH MEDIA PARTNERSHIPS

CORPORATE

MULTIBRAND BRANDS

BLOGGER OUTREACH BLOGS

ADS BANNER ADS

Paid + Earned

Owned + Earned

sear

ch e

ngin

es social sharing

MOBILE TECHNOLOGY AND BEHAVIORS PART OF EVERYTHING

TODAY’S DIGITAL ECOSYSTEM Internal Properties (Intranets etc.)

External Social Networks External Websites

Paid + Earned

Owned + Earned

sear

ch e

ngin

es social sharing

BRAND WEBSITES

CORPORATE WEBSITES

MULTIBRAND WEBSITES

RICH MEDIA PARTNERSHIPS

CORPORATE

MULTIBRAND BRANDS

BLOGGER OUTREACH BLOGS

ADS

BANNER ADS DIGITAL OOH NICHE APPS

LOCATION BASED

The Rise of the Supply-Side

Visual Storytelling

>400Million Photos Per Day

NASDAQ: FB Tuesday, December 31, 2013

~$38

The Return of Offline Media

66% of smartphone owners say they

have conducted mobile searches after

seeing an ad on another medium.

71% from TV!

- Google / Ipsos

7  

Decline  in  Social  Media  &  Online  A0en1on  

We  have  be(er  things  to  do,  places  to  go  and  people  to  see.  

It  is  illegal  in  almost  every  state  (US)  to    look  at/touch  your  phone  while  driving.  

Apps,  SMS  texDng,  Apps,  email,  Apps!  

We  run  into  each  other  if  we  stare  at  our  phones  while  walking.

Face-to-Face Communications

…and voice: SIRI, GoogleVoice…