15 Figures & Keywords To Understand

Tablet Users

HOMEof consumer’s time spent with tablets

occurs at home

#1

70%

Source: Nielsen - USA

PLAYINGof U.S. tablet owners

use their device to play games

Source: comScore- USA

#2

70%

TV FRIENDLYof tablet owners use their devices

while in front of the television

Source: Forrester Research - USA

#3

85%

MULTI-TASKING

of Hong Kong tablet owners use them while eating meal

Source: GfK iPanel – Hong Kong

#4

40%

of smartphone users own a tablet

Source: comScore - USA

#5

20%

MULTI-EQUIPPED

of global mobile data users now use multiple screens

Source: In Mobi

#6

62%

MULTIPLESCREENS

VIDEOhours of video to be seen by U.S.

tablet users on their devices in 2017

Source: TDG Consumer Research - USA

#7

58 Billion

BOOKSof U.S. tablet owners

read books on their device

Source: comScore- USA

#8

60%

BANKINGof U.S. tablet owners access

their bank account from their device

Source: comScore- USA

#9

44%

MUSICof U.S. tablet owners

listen to music on their device

Source: comScore- USA

#10

50%

PRIME TIMEhours spent per week

by U.S. tablet users, more frequently at night

from 7pm to 10pm

Source: Nielsen - USA

#11

13.9

NEWSof U.S. tablet owners read newspapers

and magazines on their device

Source: comScore- USA

#12

40%

SHOPPINGof U.S. tablet owners use their device

to buy physical goods

Source: comScore - USA

#13

39%

SOCIALof U.S. tablet owners use their device

to access social networks

Source: comScore- USA

#14

67%

SPENDINGof U.S. tablet owners spend $50 or more

per month from their device

Source: ABI Research - USA

#15

22%

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