Upload
adgentdigital
View
1.398
Download
4
Tags:
Embed Size (px)
DESCRIPTION
In Episode 1, we’ll give a sneak peek about tablet advertising and how it has evolved to meet the growing demands of our customers. Customer who were once just mere spectators as advertisements unfold – but have now morphed into more active participants who wants also a piece of the action. We’ll be talking about the advantages and disadvantages of advertising in Apps, and why do they really matter nowadays when it comes to advertising. Discover more at http://www.tabletadvertisingpros.com
Citation preview
1
Tablet Adver-sing 101 | Episode 1
2
OVERVIEW
• Tablet Market!• Apps VS Safari Browser !
3
INTEGRATES WITH EXISTING PROCESS
• Web 1.0 was not designed for tablets!• Lack of HTML5 Resources!• Customers want interactive ads!
4
TABLET MARKET
Tablet Consumption Growth!
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2010 2011 2012 2013 2014 2015
Annual Tablet Sales 1,000s of Units
5
PRIMARY COMPUTER
“46.7% of iPad owners say the iPad has become their primary computer, up from 29.1% in 2010”!
See Business Insider: How People Actually Use the iPad: Results from Our Exclusive Survey.!
47% 29%
2010 2012
6
IPAD OWNERS
http://www.comscore.com/Products_Services/Product_Index/TabLens!
”46.3% lived in households with an income of $100,000 or more.”!
7
TABLET DEVICE SATISFACTION
“Overall device satisfaction for tablets was high across the board for iPad (8.8 out of 10), Android tablet (8.2), and Kindle Fire (8.7) owners during the three-month period
ending in June.”!http://www.comscore.com/Products_Services/Product_Index/TabLens!
8.8 8.2 8.7
8
APPS - PROS
1.) Native = Fast!2.) Access to Device Features!3.) Simple !
9
APPS - CONS
1.) Lack of Search!2.) World Wide “Web”!3.) Difficult to Track!
10
BROWSER - PROS
1.) Open (No App Store)!2.) Easily Connected!3.) Cross Platform!
11
BROWSER - CONS
1.) Potentially Slow!2.) Lack of Buzz!3.) Quality Control!
12
THE NUMBERS
13
NEXT EPISODE - ENGAGEMENT
1.) Tablet Engagement Metrics!2.) How to Build Engaging Ads!3.) Case Study!
14
TabletAdvertisingPros.com!
Brett Miller AVP Marketing AdGent Digital
[email protected] 309.310.5645