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1 Tablet Adver-sing 101 | Episode 1

Tablet Advertising 101 | Tablet Advertising Professionals

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In Episode 1, we’ll give a sneak peek about tablet advertising and how it has evolved to meet the growing demands of our customers. Customer who were once just mere spectators as advertisements unfold – but have now morphed into more active participants who wants also a piece of the action. We’ll be talking about the advantages and disadvantages of advertising in Apps, and why do they really matter nowadays when it comes to advertising. Discover more at http://www.tabletadvertisingpros.com

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Page 1: Tablet Advertising 101 | Tablet Advertising Professionals

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Tablet  Adver-sing  101  |  Episode  1  

Page 2: Tablet Advertising 101 | Tablet Advertising Professionals

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OVERVIEW

• Tablet Market!• Apps VS Safari Browser !

Page 3: Tablet Advertising 101 | Tablet Advertising Professionals

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INTEGRATES WITH EXISTING PROCESS

• Web 1.0 was not designed for tablets!• Lack of HTML5 Resources!• Customers want interactive ads!

Page 4: Tablet Advertising 101 | Tablet Advertising Professionals

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TABLET MARKET

Tablet Consumption Growth!

0  

50,000  

100,000  

150,000  

200,000  

250,000  

300,000  

350,000  

2010   2011   2012   2013   2014   2015  

Annual  Tablet  Sales   1,000s  of  Units  

Page 5: Tablet Advertising 101 | Tablet Advertising Professionals

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PRIMARY COMPUTER

“46.7% of iPad owners say the iPad has become their primary computer, up from 29.1% in 2010”!

See Business Insider: How People Actually Use the iPad: Results from Our Exclusive Survey.!

47% 29%

2010 2012

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IPAD OWNERS

http://www.comscore.com/Products_Services/Product_Index/TabLens!

”46.3% lived in households with an income of $100,000 or more.”!

Page 7: Tablet Advertising 101 | Tablet Advertising Professionals

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TABLET DEVICE SATISFACTION

“Overall device satisfaction for tablets was high across the board for iPad (8.8 out of 10), Android tablet (8.2), and Kindle Fire (8.7) owners during the three-month period

ending in June.”!http://www.comscore.com/Products_Services/Product_Index/TabLens!

8.8 8.2 8.7

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APPS - PROS

1.) Native = Fast!2.) Access to Device Features!3.) Simple !

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APPS - CONS

1.) Lack of Search!2.) World Wide “Web”!3.) Difficult to Track!

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BROWSER - PROS

1.) Open (No App Store)!2.) Easily Connected!3.) Cross Platform!

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BROWSER - CONS

1.) Potentially Slow!2.) Lack of Buzz!3.) Quality Control!

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THE NUMBERS

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NEXT EPISODE - ENGAGEMENT

1.) Tablet Engagement Metrics!2.) How to Build Engaging Ads!3.) Case Study!

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TabletAdvertisingPros.com!

Brett Miller AVP Marketing AdGent Digital

[email protected] 309.310.5645