15 Figures & Keywords To Understand
Tablet Users
HOMEof consumer’s time spent with tablets
occurs at home
#1
70%
Source: Nielsen - USA
PLAYINGof U.S. tablet owners
use their device to play games
Source: comScore- USA
#2
70%
TV FRIENDLYof tablet owners use their devices
while in front of the television
Source: Forrester Research - USA
#3
85%
MULTI-TASKING
of Hong Kong tablet owners use them while eating meal
Source: GfK iPanel – Hong Kong
#4
40%
of smartphone users own a tablet
Source: comScore - USA
#5
20%
MULTI-EQUIPPED
of global mobile data users now use multiple screens
Source: In Mobi
#6
62%
MULTIPLESCREENS
VIDEOhours of video to be seen by U.S.
tablet users on their devices in 2017
Source: TDG Consumer Research - USA
#7
58 Billion
BOOKSof U.S. tablet owners
read books on their device
Source: comScore- USA
#8
60%
BANKINGof U.S. tablet owners access
their bank account from their device
Source: comScore- USA
#9
44%
MUSICof U.S. tablet owners
listen to music on their device
Source: comScore- USA
#10
50%
PRIME TIMEhours spent per week
by U.S. tablet users, more frequently at night
from 7pm to 10pm
Source: Nielsen - USA
#11
13.9
NEWSof U.S. tablet owners read newspapers
and magazines on their device
Source: comScore- USA
#12
40%
SHOPPINGof U.S. tablet owners use their device
to buy physical goods
Source: comScore - USA
#13
39%
SOCIALof U.S. tablet owners use their device
to access social networks
Source: comScore- USA
#14
67%
SPENDINGof U.S. tablet owners spend $50 or more
per month from their device
Source: ABI Research - USA
#15
22%
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