15 essential TOOLS FOR THE MODERN PR PROFESSIONAL

April 2014

Contents are proprietary and confidential.

1. Muck rack

A directory of journalists and bloggers using Social Media searchable by keywords, company names, competitors, beats, outlets, media types &

more. http://muckrack.com

RESEARCH

2. grouphigh

RESEARCH

Incredibly useful tool for researching, identifying and managing relationships with bloggers.

http://www.grouphigh.com

3. Google keyword planner

Discover keywords to include in your releases based on the words/phrases already being searched in relation to your brand/client. Keyword planner is

free to anyone with an AdWords account. http://adwords.google.com/keywordplanner

RESEARCH

4. compete, alexa & quantcast

For site traffic and audience insights, use Compete.com, Quantcast.com or Alexa.com. Keep in mind that these resources are

most useful for high(er) traffic websites as opposed to blogs & smaller, niche channels.

RESEARCH

5. Youtube trends

Another free Google resource that offers insights on top performing YouTube videos based on location and other key demographics.

https://www.youtube.com/trendsdashboard

RESEARCH

6. pitchengine

A vibrant, rich media alternative to yesterday’s press release, Pitchengine.com stores your dynamic message on a mobile friendly web

page, accessible via a unique url.

OUTREACH

7. splash

A cooler alternative to Eventbrite, Spash makes it easy to promote your event via a visually striking and dynamic webpage.

https://splashthat.com

OUTREACH

8. Haro [Help a reporter out]

Contents are proprietary and confidential.

HARO matches reporters with sources via daily email alerts. As a subscribing “source” you have the opportunity to contact reporters directly

should you/your clients’ expertise be a match for their story. http://www.helpareporter.com

OUTREACH

9. feed.ly

Contents are proprietary and confidential.

A great tool for finding and storing relevant content for consuming and curating. Integrates with 100+ third party apps.

http://feedly.com/

CONTENT

10. PICMONKEY

Contents are proprietary and confidential.

CONTENT

Super easy, high quality image editing and design tool. http://www.picmonkey.com

11. Who shared my link?

A Muck Rack product, WSML allows you to find out how many times your link was shared and which journalists were among those who shared it.

http://muckrack.com/whoshared/

ANALYSIS

12. mention

Mention.com is Google Alerts but with greater customization and a more “Social” focus. Set up alerts for your brand/client, your competitor or on a topic that is meaningful to your organization. Mention will send a listing

of all real-time mentions directly to your inbox.

ANALYSIS

13. Topsy & socialmention

For real time conversation analysis, check out free tools like Topsy.com or SocialMention.com to search topics, keywords and links across the Social

web.

ANALYSIS

14. TWEETREACH

A robust tracking and analytics tool that measures the conversations both on behalf of your Twitter channel community and from across the

larger “Twittersphere”. Particularly useful in tracking the impact of Twitter parties/events. http://tweetreach.com

ANALYSIS

15. Google trends

Allows you to monitor shifts in Google searches over time. Can be used as a way to analyze a campaign’s influence on natural search or as

a general and/or competitor research tool on search patterns. http://www.google.com/trends/

ANALYSIS

Contents are proprietary and confidential.