110419 ENSWERS INTRODUCTION

© 2008 Softbank Korea – Confidential© 2011 Enswers Inc – Confidential

Video Search, Video Platform and Image2PlayRevolutionizing Digital Entertainment

April 6, 2011

© 2011 Enswers Inc – Confidential

Enswers Snapshot

Your ENtertainment An-SWERS=

Technology Products Key Customers & Partners

About Management InvestorsTeam

Founded: April 2007

Headquarters: Seoul, Ko-rea

Joint Venture: Tokyo, Japan(Partnership with Evixar Japan)

Subsidiary: San Francisco, CA(wholly-owned Soompi, Inc.)

CEO Jack Kilyoun Kim

CTO Daebong Park

COO Sherman Li

CSO Joonpyo Lee

CRO Jaehyung Lee

Employees: 50

Research and Development– Over 10 advanced degrees (MS &

Ph.D)– Computer science and engineering

majors from top universities including KAIST, Seoul National University, Stanford, and POSTECH

Business Development– Decades of experience in media

and entertainment industry

Series A: Aug 2008 Series B: Dec 2009

Softbank Ventures Ko-rea

KT Capital

Stonebridge Capital

Patents: 13 total (6 issued, 7 pending)

PCT: 3 total including EU, Japan, China, USA

Patent coverage includes:– Audio and video fingerprinting– Clustering (comparison of fingerprints)– Search (based on fingerprints and clusters)– Image fingerprinting and correlation to video– Service/Process: advertisement data,

metadata, content distribution

Video Search Engine

Online Video Analytics and Advertising Platform

Content Distribution Platform

Asian Entertainment Portal and Community


The Enswers Ecosystem

Search Stream

Social Download

Enswer.me video search utilizes advanced fingerprinting and clustering technology to discover videos on over 120 sites globally.

AdView is an online video filtering, advertis-ing, and analytics platform implemented by

major portals and video sites in Korea.

Soompi.com is the largest Asian entertain-ment portal and community in English.

Platform-V is integrated to over 100 service providers and partnerships with all the ma-

jor terrestrial broadcasting stations.


Video Search: enswer.me


Problem

Video search does not work.Spam, dead links, duplicates, different languages, and poor metadata lead to irrelevant results.


Evolution of Online Video Technologies

Text Search(2004)

Search metadata to identify videos

Why It Doesn’t WorkLack of metadata, unrelated text,

languages, spam, duplicates

Audio Detection(2006)

Convert speech-to-text

Why It Doesn’t WorkNo speech (sports, action, music)

and languages

Object Recogni-tion(2009)

Identify faces and objects

Why It Doesn’t WorkNo faces or objects (animations etc),

low accuracy rates

?What’s Next


Core Tech – Image/Video Fingerprint & Matching

More Examples


What is Fingerprinting?

Audiovisual fingerprints analyze images, audio, and video to create unique signatures to identify

media.

• Works for any video format/codec, high or low resolution, picture quality issues (logos, discol-oration)

• Uses only 0.5 bytes (4 bits) per second of video reduces videos to 1.8KB / hour


What is Clustering?

Index over 250 million videos from more than 120 video sites globally.

Enswers Video Fingerprint Database

Cluster and identify the same videos by comparing fingerprints.


What is Enswer.me?

Enswer.me video search engine syndicates results to:

Search videos with audiovisual intelligence technology by Enswers

Google’s PageRank for Video


Video Monetization Platform1) Download 2) Streaming


Platform-V: Content Distribution Platform

1

2 Fingerprint• Patented VideoFuse technology• >98% accurate fingerprinting• Scalable, high-speed clustering

3 Identifycopyrighted content including movies, television, animation, etc

4 Monetize • Set pricing and policy in Plat-

form-V• Apply licenses by content

providers• Track revenue across all service

providers

Filter every uploadevery download

Enswers Platform-V is integrated into over 95 webhard services.

Uploads

Downloads

30 million queries per day(25 million downloads, 5 million uploads)

X25,000 copyrighted videos

(original video fingerprints provided by content owners)

=750 billion comparisons daily

content distribution partners

http://www.ipop.co.kr/


Platform-V Screenshot


ADView: Online Video Analytics + Advertisement Plat-form

Extensive Coverage250 million videos indexed on over 120 sites and portals globally

Advanced AnalyticsReal-time data on online video views, comments, and social sharing

DiscoverSearch and track any video on the web using our advanced tools

TrendsReceive custom reports to gain insight into the most popular videos in your geographical region and category of content

Viral Campaign TrackingCustom features for online video marketers including video placements to juice your campaign, analytics to track viral growth, and data collection of key video sources

Unique TechnologyAdvanced audiovisual fingerprinting and clustering technology identifies and analyzes similar videos across the web


ADView Screenshot


Soompi.com: #1 Asian Entertainment Portal


Soompi.com

Soompi.com is the largest global online community in English dedicated to Asian celebrities, music, dramas, television and style

– Loyal Users: 30MM page views per month, 2.5MM unique visitors per month

– 32% visit more than 100 times per month– 70% of members are female, 75% are

between 15-25 years old

– Global: 50% of traffic from North America, 39% from Asia-Pacific, 8% from Europe

2PM Forum

http://www.soompi.com/forums/topic/333579-%E2%98%9C%E2%99%A5%E2%98%9E-2pms-official-thread-2-jypent-%E2%98%9C%E2%99%A5%E2%98%9E/


What Our Members Say

“On Soompi, I get to read interesting news about Asian celebrities and also see updates of photos. I love seeing those and learning more about the fashion industry and beauty tips in the beauty/fashion threads. The news are interesting as well.

” – Atmosphere

“There's just so much to read about here on Soompi: current events around the world, tips in beauty & fashion, and of course, the latest updates in the K-pop world! There are so many different kinds of people on Soompi, yet they're all so kind and open minded… Its a really nice place!

” – kanako28

Soompi Members


Soompi 3.0

Soompi.com v3.0

News

Community

Videos


Partnerships

Webhard92 total services integrated with

Platform-V (filtering + distribu-tion)

• Certified by the KFPA (Korean Film Production Association)

• Official filtering solution vendor for DCNA (Digital Content Net-work Alliance) member compa-nies

• Cooperation with rights organiza-tions including FFAP, KMPPA, etc

Content OwnersPartnerships to filter and dis-tribute content via Platform-V

and/or AdView solutions.

OrganizationsPartnerships with industry as-sociations, rights holders, and

other media organizations.

SearchVideo search portal

(Enswer.me) with open API for portals.

Broadcasting Stations

Service ProvidersImplemented audio/video fil-

tering and content distribution solutions.

Portals/UGC

Studios/Production

Aggregators

AdvertisingOptimized ad delivery to tar-geted content via AdView so-

lution.

International

http://www.ipop.co.kr/

http://wrd.naver.com/rd.nhn?tb=www_07&id=1187069950

http://www.daum.net/?t__nil_logo=daum

http://en.wikipedia.org/wiki/File:Openmaru_logo.svg

http://www.evixar.com/en/


Image2PlayTM


Opportunity

Billions of images uploaded on the web generating no revenue.

Portals Social Networks Image Sites

Blogs News


Background Technology – Image Matching

More Examples /Patent-backed, Robust on various distortions


What is Image2Play?

Instantly click to “play” an image.

Image2Play technology finds the exact location within a video matching an image.

Click to see demo above, example on Soompi.com, or at image2play.com

http://www.at2pop.co.kr/2011/01/%E2%80%98%EC%B4%88%EC%8B%AC%E2%80%99%EA%B3%BC-%E2%80%98%EC%86%8C%EC%86%8C%ED%95%A8%E2%80%99%EC%9C%BC%EB%A1%9C%EC%9D%98-%ED%9A%8C%EA%B7%80-mbc-%EB%98%90-%EC%8B%9C%EC%B2%AD%EB%A5%A0-%EC%83%81%EC%8A%B9/

http://www.soompi.com/news/happy-together-season-3-episode-182-recap-part-1

http://www.image2play.com/


Affiliate NetworkEnable Image2Play on portals, social networks, news sites, blogs, image hosts – everywhere.(one-step integration: single line of code)

Drive Traffic to Video Service• Images across the affiliate network deliver billions of

targeted views and traffic to video service.

• Improves user experience on Video Products. - Enable to seamless premium video service

• Monetize with the consumption of full premium video and revenue share model between Video Service and Content Providers.

Service Model - Traffic from Images

Affiliated Video Service

Full Premium Video Service

2Image2Play

Our image search technology matches images to videos.Play 1minute video starting from the exact position

1 3

http://www.imbc.com/

http://images.google.com/imgres?imgurl=http://blogs.zdnet.com/Apple/images/fox-color-logo.jpg&imgrefurl=http://blogs.zdnet.com/Apple/?cat=87&usg=__dnQmR2ZW4uz2OUDF_A9brLIWVHg=&h=347&w=400&sz=25&hl=en&start=8&tbnid=H5QD7q9U_ZNPvM:&tbnh=108&tbnw=124&prev=/images?q=fox+logo&gbv=2&hl=en


Server Side: One-line Script Code

<script type="text/javascript" src="http://image2play.com/a.js">

Add play button over image instantly


Client Side: Browser Plugin

Play video / Share video / Play video on Optimus Phonefrom Images on the fly!


1 min. Video Player as Popup

Revenue from each click - 5 sec pre-roll (buffering) - Sponsored player skin - Purchase button


Mobile App

SocialRecommendation

Play Instantly


Source & Destination: Web / SmartTV/ Tablet/ Phone

Web

Phone

Tablet

Smart TV

Share between devices using images. Click images to play video

anywhere.

I’ll be back!


Social Network for Videos through Images

1) Just pause and send image2) image2playTM finds the matching video

- Video editing not required- No more tiresome video uploading

How can you save and shareyour touching moment?


Thank You!