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Reach people where
they are with thetechnology that’s alreadyin their pocket, 24/7.
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WHY TEXT MESSAGING
2-3x more text sent by non-Caucasian
audiences.
of Americans who exchange more than 50 messages a day
say they would rather get a text than a call.
those with lower levels of income and education text more often than those at
the higher end of the income and
education scale.
of American adults own cell phones and
¾ of them (73%) send and receive text
messages.
90% 55%
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HOW DOES IT WORK?
10 tips for text messagingIn the public sector
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TIP 1: SUPPORT THE ENTIRE JOURNEY
PLAN + RECRUIT SAVE STAFF TIME FOLLOW-UP
• Prequalify + enroll clients via text.
• Upload your clients’ phone numbers.
• Click 1 button instead of making 100 or 10,000 calls or coding surveys.
• Send bite-sized interventions to fill gaps between meetings.
• Send reminders or additional resources.
• Provide convenient, ongoing point of contact.
EVAL + ITERATE
• Easily reach people afterward for long-term evaluation.
• Measure program outcomes so it can improve and grow.
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ImproveCitizen Involvement
EnhancePublic Awareness
Promote &Transform Services
TIP 2: IDENTIFY GOALS AND OBJECTIVES
Accelerate & streamline usage of your services
Payments Renewals Registrations Applications
Inform and engage citizens to drive changes in behavior
Payments Renewals Registrations Applications
Increase the contributionsof your community
Attendance Participation Feedback Usage
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TIP 3: START BY ASKING A QUESTION
Use a hook question to engage your audience.
• Example: Request feedback on controversial proposal to handle growing traffic.
“I’ve been very pleased with the results.... It was a great way to get a quick read on community opinion! We got nearly 900
responses in only a few weeks!”
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Keep Surveys to 5-8 Questions
Examples:
• Glasses were mailed last week. Did you get them yet?
• Is your child still wearing the glasses?
• How have the glasses made a difference for your child?
50% response rate within the first hour.
TIP 4: SET OPTIMAL # OF SURVEY QUESTIONS
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TIP 5: USE SKIP LOGIC
Skip Logic allows you to send respondents to a future point based on how they answer a question.
Example: If respondents indicate they are not 18 years or older (if required)
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TIP 6: AUTOMATE TO MAXIMIZE RESULTS
Example: Ventura County HSA
Automated notifications that notified benefit recipients before they expire to reduce overall churn.
Note: GovDelivery now offers automated text messaging in 6 supported languages.
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TIP 7: HAND OUT FLYERS
Example: Economic development engagement at Creative Economy Town Hall
Flyers handed to attendees as they walked in the door.
150 people described their businesses, challenges +
opportunities for growth, and ideas for how the city
could help.
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TIP 8: SOLICIT PHOTOS
Solicit photos and submissions of potholes and other travel issues.
Photos could help provide specifics on station or park
cleanliness.
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TIP 9: BE PERSISTENT
Send tips or exercises by text for persistent, bite-sized education
“Today your child learned about dinosaurs in class.
Ask them what their favorite was, and why.”
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Example: Philadelphia Bike Share Stations• 90 sidewalk stickers at
shortlisted sites that asked for feedback:
• Is this a good spot? Why or why not? Any better sites in the immediate area?
Crowdsourced site alternatives, revised
station list
TIP 10: ASK FOR FEEDBACK & MAKE CHANGES
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GOVDELIVERY: 100% GOVERNMENT FOCUSED
Secure
Awarded with multiple high-level federal and international security
certifications.
Gov’t Experts
Built by a team from government that understands your
unique perspective.
Easy to Buy
Available through various contract
vehicles.
Compliant
Conforms to section 508 of the
Rehabilitation Act of 1973 and W3C WCAG
Guidelines.
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SURVEY
YES, THANKS!
NOT REALLY. NOTHING I DIDN’T ALREADY KNOW
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